Washing Audience in United States

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Washing has an estimated audience of 13,765,633 people in United States. 58.7% are female, 41.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Detergent, DuckDuckGo, Soap, Laundry, Laundry detergent.

The average Washing fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Detergent, DuckDuckGo, Soap, with strongest over-indexing on Detergent (5.82× the country average). Demographically, the Washing audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

Demographics of Washing fans

Demographic split for Washing audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.6
Estimated audience size13,765,633

Audience persona

The typical Washing fan in United States is more female, around 43.6 years old, with strong Extroversion tendencies and a notable affinity for Detergent.

Top regions in United States

Top regions ranked by reach for Washing in United States
RegionReachAffinity
California2,050,0301.35×
Texas1,136,0100.96×
Florida851,5130.91×
New York769,4681×
Virginia549,4181.64×
Pennsylvania462,1301×
Washington439,8351.59×
Illinois427,2570.93×
Maryland409,9941.73×
North Carolina390,9960.94×
Michigan373,8081.04×
Georgia367,0490.87×
Ohio340,7330.8×
New Jersey314,6180.9×
Massachusetts292,2631.08×
Arizona251,9760.9×
Tennessee230,0200.83×
Colorado208,6350.96×
Indiana206,4930.82×
Missouri203,8600.92×
Oregon197,7061.25×
Wisconsin196,0080.95×
Minnesota184,1480.93×
South Carolina177,2530.86×
Louisiana172,4370.97×
Nevada162,3341.22×
Alabama158,0670.82×
Connecticut132,9120.96×
Washington, District of Columbia125,2943.03×
Kentucky124,2990.72×
Oklahoma123,4490.81×
Arkansas111,6550.98×
Utah111,4490.9×
Mississippi94,1810.83×
Iowa94,0710.83×
Kansas89,3310.82×
New Mexico69,7971.01×
Hawaii68,5871.16×
Rhode Island54,9631.25×
Idaho52,5360.76×
West Virginia49,5760.77×
Nebraska48,9620.71×
Maine46,5290.94×
New Hampshire45,7600.84×
Delaware33,5860.88×
Montana28,5160.75×
Vermont26,5001.1×
Alaska23,7900.81×
South Dakota20,0050.63×
North Dakota19,7050.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washing audience
BrandAffinityCategory
Detergent5.82×Home & Garden
DuckDuckGo6.33×Internet & Social Media
Soap4.32×Beauty & Wellness
Laundry4.25×Home & Garden
Laundry detergent5.38×Home & Garden
Hygiene2.89×Beauty & Wellness
Water1.56×Food & Beverages
Washing machine3.32×Home & Garden
Housekeeping2.71×Travel & Leisure
Mammal1.62×Pets & Animals
Hobby Lobby1.63×Home & Garden
Kohl's1.54×Shopping
Surf (detergent)7.64×Home & Garden
Nutrient1.64×Food & Beverages
Old Navy1.54×Fashion & Accessoires
Ethics1.67×Business & Career
Made in USA2.22×Business & Career
Oven1.68×Home & Garden
Tree1.66×Home & Garden
Sugar1.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washing audience
TraitClusterScore
ExtroversionTHRILL1.25
Price SensitivityPREMIUM1.25
Quality AwarenessPREMIUM1.25
Convenience OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.23
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Washing
CountryShare
United States27.9%
United Kingdom5.6%
France4.2%

See Washing audiences in other countries

More Body audiences in United States

Frequently asked questions

How many fans does Washing have in United States?

Washing has an estimated audience of 13,765,633 people in United States, concentrated in California and Texas.

What is the gender split and age of Washing fans?

58.7% of Washing fans are female, 41.3% are male, with an average age of 43.6 years.

Which brands do Washing fans like most?

Washing fans show strongest brand affinity for Detergent (5.82×), DuckDuckGo (6.33×), and Soap (4.32×) over the country average.

Where do Washing fans live in United States?

Washing fans in United States are most concentrated in California (reach 2,050,030), Texas (reach 1,136,010), and Florida (reach 851,513). These three regions account for the largest share of the active audience.

What other brands do Washing fans also like?

Beyond Washing itself, the audience over-indexes on DuckDuckGo (6.33×), Soap (4.32×), Laundry (4.25×), and Laundry detergent (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.