Rascasse Audience Intelligence

Washing Audience in United States

A data profile of the people who buy, follow and care about Washing in United States — modelled from more than twelve digital signal sources. Washing has an estimated audience of 13,765,633 people in United States.

#7among Body in United States#1728among Topic in United States#69in Beauty & Wellness

The average Washing fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DuckDuckGo, Detergent, Soap, with strongest over-indexing on DuckDuckGo (6.33× the country average).

Demographically, the Washing audience skews more female with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washing fan in United States is more female, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for DuckDuckGo.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washing profile in United States.

Audience size
13.8M
in United States
Gender
58.7%♀
41.3% male
Age
43.6
average years
Country rank
#2572
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washing fans

58.7% are female, 41.3% are male, average age 43.6.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Washing audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.6
Estimated audience size13,765,633
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Washing audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Washing audience comes from United States.

Worldwide audience distribution share by country for Washing
CountryShare
United States27.8%
United Kingdom5.6%
France4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washing audience in United States is strongest.

Fig. 05

Top regions by affinity

Washing fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.63×
02Maryland~400K1.59×
03California~2.5M1.49×
04Washington~400K1.47×
05Virginia~500K1.46×
06Arkansas~100K1.27×
07Rhode Island~50K1.17×
08Oregon~200K1.16×
09Nevada~200K1.15×
10Hawaii~70K1.13×
11Louisiana~200K1.06×
12Massachusetts~300K1.03×
13Vermont~20K1.02×
14New Mexico~70K1.01×
15Michigan~400K0.98×
16Pennsylvania~400K0.96×
17Colorado~200K0.96×
18New York~700K0.95×
19Connecticut~100K0.95×
20Texas~1M0.93×
21Arizona~300K0.93×
22Missouri~200K0.93×
23Wisconsin~200K0.93×
24Mississippi~100K0.93×
25Maine~50K0.93×
26Florida~900K0.92×
27Oklahoma~100K0.92×
28Delaware~40K0.92×
29Alaska~30K0.92×
30South Carolina~200K0.91×
31Illinois~400K0.90×
32North Carolina~400K0.90×
33Alabama~200K0.90×
34Iowa~100K0.90×
35New Jersey~300K0.89×
36Minnesota~200K0.89×
37Utah~100K0.89×
38Georgia~400K0.88×
39South Dakota~30K0.87×
40Kansas~90K0.86×
41West Virginia~50K0.86×
42Montana~30K0.86×
43Tennessee~200K0.85×
44Indiana~200K0.85×
45New Hampshire~50K0.85×
46Ohio~400K0.83×
47Kentucky~100K0.83×
48Idaho~60K0.82×
49North Dakota~20K0.82×
50Nebraska~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Washing, United States
0.79×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washing audience
#·InterestCategoryAffinity×
01Surf (detergent)Home & Garden7.64×
02DuckDuckGoInternet & Social Media6.33×
03DetergentHome & Garden5.82×
04Laundry detergentHome & Garden5.38×
05SoapBeauty & Wellness4.32×
06LaundryHome & Garden4.25×
07Washing machineHome & Garden3.32×
08HygieneBeauty & Wellness2.89×
09HousekeepingTravel & Leisure2.71×
10Made in USABusiness & Career2.22×
11OvenHome & Garden1.68×
12EthicsBusiness & Career1.67×
13TreeHome & Garden1.66×
14NutrientFood & Beverages1.64×
15Hobby LobbyHome & Garden1.63×
16MammalPets & Animals1.62×
17WaterFood & Beverages1.56×
18Kohl'sShopping1.54×
19Old NavyFashion & Accessoires1.54×
20Sam's ClubShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washing audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.40×
CreativityOPEN1.36×
Convenience OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washing audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.04×
Luxury OrientationPREMIUM1.05×
Career OrientationPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washing have in United States?

Washing has an estimated audience of 13,765,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Washing fans?

58.7% of Washing fans are female, 41.3% are male, with an average age of 43.6 years.

03

Which brands do Washing fans like most?

Washing fans show strongest brand affinity for DuckDuckGo (6.33×), Detergent (5.82×), and Soap (4.32×) over the country average.

04

Where do Washing fans live in United States?

Washing fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Washing fans also like?

Beyond Washing itself, the audience over-indexes on Detergent (5.82×), Soap (4.32×), Laundry (4.25×), and Laundry detergent (5.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Body audiences in United States

See Washing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Washing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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