Laundry detergent Audience in United States

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Laundry detergent has an estimated audience of 10,066,011 people in United States. 72.0% are female, 28.0% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Detergent, Laundry, Washing, Purex (laundry detergent), Dollar General.

The average Laundry detergent fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Detergent, Laundry, Washing, with strongest over-indexing on Detergent (19.75× the country average). Demographically, the Laundry detergent audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Laundry detergent fans

Demographic split for Laundry detergent audience in United States
MetricValue
Female72.0%
Male28.0%
Average age41.8
Estimated audience size10,066,011

Audience persona

The typical Laundry detergent fan in United States is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Detergent.

Top regions in United States

Top regions ranked by reach for Laundry detergent in United States
RegionReachAffinity
California1,224,6791.11×
Texas999,5531.16×
Florida742,2471.09×
New York577,7871.03×
Georgia397,7481.28×
Illinois382,5061.14×
North Carolina376,7581.24×
Pennsylvania373,4331.1×
Ohio326,9421.05×
Michigan278,4001.06×
New Jersey257,6141.01×
Virginia245,7851×
Tennessee241,4321.2×
Indiana198,7901.08×
Arizona197,6120.96×
Maryland197,1001.14×
South Carolina193,9931.28×
Massachusetts187,6210.95×
Washington182,2900.9×
Alabama173,2721.23×
Missouri167,2721.03×
Louisiana165,6311.28×
Kentucky152,7041.21×
Colorado141,4810.89×
Wisconsin137,4630.91×
Minnesota130,8270.91×
Oklahoma118,1671.06×
Mississippi110,0911.33×
Arkansas106,4061.28×
Oregon101,0340.88×
Connecticut98,1290.97×
Nevada97,0731×
Kansas80,4721.01×
Iowa77,7360.94×
Utah76,7070.85×
West Virginia55,0251.17×
New Mexico46,4290.92×
Nebraska46,0090.91×
Idaho40,0640.79×
Hawaii39,3090.91×
New Hampshire31,6790.8×
Maine29,7300.82×
Rhode Island28,9990.91×
Washington, District of Columbia27,8240.92×
Delaware27,8131×
Montana19,9450.71×
South Dakota18,5760.8×
North Dakota16,0220.77×
Alaska14,4320.67×
Vermont12,8810.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laundry detergent audience
BrandAffinityCategory
Detergent19.75×Home & Garden
Laundry8.42×Home & Garden
Washing8.21×Beauty & Wellness
Purex (laundry detergent)22.45×Home & Garden
Dollar General2.16×Shopping
Child1.58×Kids & Family
Sales promotion1.78×Shopping
Gift1.64×Shopping
Positron emission tomography6.53×Health
Adam Scott (golfer)7.54×Sports
Hobby Lobby1.81×Home & Garden
Aldi1.81×Shopping
Walgreens1.81×Shopping
Pinterest1.54×Internet & Social Media
Kohl's1.68×Shopping
Odor2.9×Beauty & Wellness
Lowe's1.56×Shopping
Slime (toy)12.2×Kids & Family
Dollar Tree1.7×Shopping
Costco1.53×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laundry detergent audience
TraitClusterScore
Price SensitivityPREMIUM1.39
Family OrientationCONSERVATISM1.24
CreativityOPEN1.18
SustainabilityBALANCE1.17
Convenience OrientationPREMIUM1.16
Healthy LifestyleBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Laundry detergent
CountryShare
United States26.9%
United Kingdom4.8%
Germany4.0%

See Laundry detergent audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Laundry detergent have in United States?

Laundry detergent has an estimated audience of 10,066,011 people in United States, concentrated in California and Texas.

What is the gender split and age of Laundry detergent fans?

72.0% of Laundry detergent fans are female, 28.0% are male, with an average age of 41.8 years.

Which brands do Laundry detergent fans like most?

Laundry detergent fans show strongest brand affinity for Detergent (19.75×), Laundry (8.42×), and Washing (8.21×) over the country average.

Where do Laundry detergent fans live in United States?

Laundry detergent fans in United States are most concentrated in California (reach 1,224,679), Texas (reach 999,553), and Florida (reach 742,247). These three regions account for the largest share of the active audience.

What other brands do Laundry detergent fans also like?

Beyond Laundry detergent itself, the audience over-indexes on Laundry (8.42×), Washing (8.21×), Purex (laundry detergent) (22.45×), and Dollar General (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laundry detergent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.