Rascasse Audience Intelligence

Laundry detergent Audience in United States

A data profile of the people who buy, follow and care about Laundry detergent in United States — modelled from more than twelve digital signal sources. Laundry detergent has an estimated audience of 10,066,011 people in United States.

#2275among Topic in United States#251in Home & Garden

The average Laundry detergent fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Detergent, Laundry, Washing, with strongest over-indexing on Detergent (19.75× the country average).

Demographically, the Laundry detergent audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laundry detergent fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Detergent.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laundry detergent profile in United States.

Audience size
10.1M
in United States
Gender
72.0%♀
28.0% male
Age
41.8
average years
Country rank
#3555
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laundry detergent fans

72.0% are female, 28.0% are male, average age 41.8.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Laundry detergent audience in United States
MetricValue
Female72.0%
Male28.0%
Average age41.8
Estimated audience size10,066,011
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Laundry detergent audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Laundry detergent audience comes from United States.

Worldwide audience distribution share by country for Laundry detergent
CountryShare
United States26.9%
United Kingdom4.8%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laundry detergent audience in United States is strongest.

Fig. 05

Top regions by affinity

Laundry detergent fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.36×
02Louisiana~200K1.31×
03Alabama~200K1.28×
04Georgia~400K1.26×
05South Carolina~200K1.23×
06Arkansas~100K1.23×
07Kentucky~200K1.22×
08North Carolina~400K1.21×
09West Virginia~60K1.20×
10Tennessee~200K1.17×
11Texas~1M1.14×
12Maryland~200K1.12×
13Oklahoma~100K1.09×
14Delaware~30K1.08×
15Illinois~400K1.07×
16Ohio~300K1.07×
17California~1M1.06×
18Pennsylvania~400K1.05×
19Indiana~200K1.05×
20Florida~700K1.04×
21Michigan~300K1.01×
22Kansas~80K1.01×
23Missouri~200K1.00×
24New York~600K0.99×
25Virginia~200K0.98×
26Arizona~200K0.98×
27New Jersey~200K0.96×
28Nebraska~50K0.96×
29Hawaii~40K0.96×
30Wisconsin~100K0.95×
31Connecticut~100K0.95×
32Nevada~90K0.95×
33New Mexico~50K0.95×
34Iowa~80K0.94×
35Rhode Island~30K0.94×
36Massachusetts~200K0.92×
37North Dakota~20K0.92×
38Minnesota~100K0.91×
39Washington, District of Columbia~30K0.91×
40Washington~200K0.90×
41South Dakota~20K0.90×
42Oregon~100K0.86×
43Utah~80K0.84×
44Idaho~40K0.84×
45Maine~30K0.84×
46Alaska~20K0.84×
47Colorado~100K0.83×
48New Hampshire~30K0.83×
49Vermont~10K0.80×
50Montana~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Laundry detergent, United States
0.78×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laundry detergent audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laundry detergent audience
#·InterestCategoryAffinity×
01Purex (laundry detergent)Home & Garden22.45×
02DetergentHome & Garden19.75×
03Slime (toy)Kids & Family12.20×
04LaundryHome & Garden8.42×
05WashingBeauty & Wellness8.21×
06Adam ScottSports7.54×
07Positron emission tomographyHealth6.53×
08OdorBeauty & Wellness2.90×
09Dollar GeneralShopping2.16×
10Sam's ClubShopping1.95×
11Hobby LobbyHome & Garden1.81×
12AldiShopping1.81×
13WalgreensShopping1.81×
14Sales promotionShopping1.78×
15Dollar TreeShopping1.70×
16Kohl'sShopping1.68×
17GiftShopping1.64×
18ChildKids & Family1.58×
19Mitch McConnellPolitics & Society1.58×
20PinterestInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laundry detergent audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laundry detergent audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.54×
Need for SecurityCONSERVATISM1.33×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laundry detergent audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
PatriotismCONSERVATISM0.85×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laundry detergent have in United States?

Laundry detergent has an estimated audience of 10,066,011 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Laundry detergent fans?

72.0% of Laundry detergent fans are female, 28.0% are male, with an average age of 41.8 years.

03

Which brands do Laundry detergent fans like most?

Laundry detergent fans show strongest brand affinity for Detergent (19.75×), Laundry (8.42×), and Washing (8.21×) over the country average.

04

Where do Laundry detergent fans live in United States?

Laundry detergent fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Laundry detergent fans also like?

Beyond Laundry detergent itself, the audience over-indexes on Laundry (8.42×), Washing (8.21×), Purex (laundry detergent) (22.45×), and Dollar General (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Laundry detergent audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Laundry detergent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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