Rascasse Audience Intelligence

Purex (laundry detergent) Target Market in United States

A data profile of the people who buy, follow and care about Purex (laundry detergent) in United States — modelled from more than twelve digital signal sources. Purex (laundry detergent) has an estimated audience of 786,205 people in United States.

#9among Household cleaning in United States#2864among Brand in United States#1249in Home & Garden

The average Purex (laundry detergent) fan in United States is 40.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Laundry detergent, FAO Schwarz, Smart (automobile), with strongest over-indexing on Laundry detergent (22.45× the country average).

Demographically, the Purex (laundry detergent) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Purex (laundry detergent) fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Laundry detergent.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purex (laundry detergent) profile in United States.

Audience size
786K
in United States
Gender
78.0%♀
22.0% male
Age
40.4
average years
Country rank
#27772
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Purex (laundry detergent)

78.0% are female, 22.0% are male, average age 40.4.

Fig. 02

Gender split

78.0%
Female
22.0%
Male
Demographic split for Purex (laundry detergent) audience in United States
MetricValue
Female78.0%
Male22.0%
Average age40.4
Estimated audience size786,205
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Purex (laundry detergent) audience in United States
Age bracketShare%
16-1913%
20-2921%
30-3924%
40-4924%
50+19%
Fig. 04

Worldwide distribution

76.7%

of the worldwide Purex (laundry detergent) audience comes from United States.

Worldwide audience distribution share by country for Purex (laundry detergent)
CountryShare
United States76.7%
Canada8.7%
Portugal4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purex (laundry detergent) audience in United States is strongest.

Fig. 05

Top regions by affinity

Purex (laundry detergent) customers by region in United States
#RegionReachAffinity×
01Mississippi~9K1.42×
02Louisiana~10K1.31×
03Arkansas~8K1.29×
04Tennessee~20K1.28×
05Kentucky~10K1.28×
06Texas~80K1.22×
07Alabama~10K1.22×
08Georgia~30K1.16×
09Florida~60K1.14×
10Ohio~30K1.14×
11North Carolina~30K1.14×
12Indiana~20K1.13×
13Illinois~30K1.12×
14Michigan~20K1.09×
15South Carolina~10K1.09×
16Missouri~10K1.08×
17Oklahoma~9K1.08×
18Connecticut~8K1.06×
19New Jersey~20K1.05×
20Pennsylvania~30K1.03×
21Kansas~6K1.02×
22West Virginia~4K1.00×
23New Mexico~4K0.99×
24Rhode Island~2K0.99×
25New York~40K0.97×
26Maryland~10K0.97×
27Nebraska~4K0.97×
28Montana~2K0.97×
29Delaware~2K0.97×
30Alaska~2K0.96×
31North Dakota~2K0.95×
32Vermont~1K0.95×
33Virginia~20K0.94×
34Arizona~20K0.94×
35Idaho~4K0.94×
36Wisconsin~10K0.93×
37South Dakota~2K0.93×
38Washington~10K0.92×
39Massachusetts~10K0.92×
40Nevada~7K0.92×
41New Hampshire~3K0.92×
42Washington, District of Columbia~2K0.92×
43California~80K0.91×
44Oregon~8K0.91×
45Iowa~6K0.91×
46Hawaii~3K0.91×
47Maine~3K0.90×
48Minnesota~9K0.84×
49Utah~6K0.81×
50Colorado~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Purex (laundry detergent), United States
0.80×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purex (laundry detergent) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purex (laundry detergent) audience
#·InterestCategoryAffinity×
01Smart (automobile)Cars & Mobility52.00×
02FAO SchwarzShopping31.19×
03Laundry detergentHome & Garden22.45×
04Marina AbramovićArts & Culture20.00×
05Pressure cookingHome & Garden8.06×
06Family carCars & Mobility7.44×
07High-net-worth individualBusiness & Career6.03×
08QVCMovies & TV5.20×
09Weather forecastingHome & Garden4.83×
10LaundryHome & Garden4.79×
11FedExBusiness & Career4.78×
12Discount storesShopping4.69×
13Pizza HutFood & Beverages4.15×
14SubwayFood & Beverages3.64×
15Domino's PizzaFood & Beverages3.59×
16Vehicle insuranceCars & Mobility3.52×
17Mortgage loansBusiness & Career3.51×
18Shopping mallsShopping3.15×
19McDonald'sFood & Beverages3.10×
20PinterestInternet & Social Media2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purex (laundry detergent) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purex (laundry detergent) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.08×
Price SensitivityPREMIUM2.60×
Convenience OrientationPREMIUM2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purex (laundry detergent) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.67×
Early Adopter MentalityPOWER0.68×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Purex (laundry detergent)'s target market in United States?

Purex (laundry detergent)'s target market in United States covers an estimated 786,205 people, concentrated in Texas and California.

02

What is the gender split and age of Purex (laundry detergent) customers?

78.0% of the Purex (laundry detergent) audience are female, 22.0% are male, with an average age of 40.4 years.

03

Which brands do Purex (laundry detergent) fans like most?

Purex (laundry detergent) fans show strongest brand affinity for Laundry detergent (22.45×), FAO Schwarz (31.19×), and Smart (automobile) (52×) over the country average.

04

Where do Purex (laundry detergent) fans live in United States?

Purex (laundry detergent) fans in United States are most concentrated in Texas (reach ~80K), California (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Purex (laundry detergent) fans also like?

Beyond Purex (laundry detergent) itself, the audience over-indexes on FAO Schwarz (31.19×), Smart (automobile) (52×), Pizza Hut (4.15×), and Discount stores (4.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Purex (laundry detergent) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Purex (laundry detergent). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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