Purex (laundry detergent) Audience in United States

Purex (laundry detergent) logo

Purex (laundry detergent) has an estimated audience of 783,572 people in United States. 78.0% are female, 22.0% are male, average age 40.4. Top regions: Texas, California, Florida. Top brand affinities: Underarm hair, Jaipur Rugs, FAO Schwarz, Tech News, JDSU.

The average Purex (laundry detergent) fan in United States is 40.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Underarm hair, Jaipur Rugs, FAO Schwarz, with strongest over-indexing on Underarm hair (24.02× the country average). Demographically, the Purex (laundry detergent) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

Demographics of Purex (laundry detergent) fans

Demographic split for Purex (laundry detergent) audience in United States
MetricValue
Female78.0%
Male22.0%
Average age40.4
Estimated audience size783,572

Audience persona

The typical Purex (laundry detergent) fan in United States is more female, around 40.4 years old, with strong Family Orientation tendencies and a notable affinity for Underarm hair.

Top regions in United States

Top regions ranked by reach for Purex (laundry detergent) in United States
RegionReachAffinity
Texas86,3801.28×
California84,8500.98×
Florida62,0021.17×
New York43,7121×
Illinois30,8791.18×
Georgia29,6151.23×
Ohio28,8211.19×
Pennsylvania28,6661.09×
North Carolina26,8261.14×
Michigan24,0461.17×
Tennessee22,1631.41×
New Jersey21,6921.09×
Virginia18,1010.95×
Indiana17,1911.2×
Washington14,9370.95×
Arizona14,7450.92×
Massachusetts14,5810.94×
Alabama14,5801.33×
Missouri14,4481.14×
Maryland13,4451×
Louisiana13,3601.32×
South Carolina13,2841.13×
Kentucky12,5151.27×
Wisconsin10,6000.9×
Mississippi10,3631.61×
Colorado9,7480.79×
Arkansas9,2061.43×
Connecticut9,1321.16×
Oklahoma8,7781.01×
Oregon7,9390.88×
Minnesota7,9330.71×
Kansas6,5191.06×
Nevada6,3310.84×
Iowa5,1570.8×
Utah4,6180.66×
New Mexico3,6910.94×
West Virginia3,5290.97×
Idaho3,4560.88×
Nebraska3,2790.83×
Hawaii2,6410.78×
New Hampshire2,3790.77×
Rhode Island2,2970.92×
Maine2,0410.73×
Washington, District of Columbia1,9810.84×
Delaware1,7520.81×
Montana1,6740.77×
Alaska1,2810.76×
South Dakota1,1940.66×
North Dakota1,1620.72×
Vermont1,0880.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purex (laundry detergent) audience
BrandAffinityCategory
Underarm hair24.02×Beauty & Wellness
Jaipur Rugs18.55×Home & Garden
FAO Schwarz6.08×Shopping
Tech News7.32×Technology & Electronics
JDSU2.28×Business & Career
Stamp collecting2.93×Home & Garden
Saving1.63×Business & Career
Picnic3.6×Kids & Family
Hirokazu Koreeda20×Movies & TV
Home staging2.43×Home & Garden
St. Ives6.09×Travel & Leisure
Iowa Lottery4.21×Games
Certified diabetes educator5.18×Business & Career
edureka13.83×Business & Career
Elmira College3.75×Business & Career
Corona (band)2.09×Music & Radio
Bugatti Chiron3.85×Cars & Mobility
Elsword5.77×Games
Eli Lilly2.53×Health
Efficiency4.2×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purex (laundry detergent) audience
TraitClusterScore
Family OrientationCONSERVATISM2.48
LGBTQ+ IdentityOPEN2.21
Price SensitivityPREMIUM1.91
Career OrientationPOWER1.59
Pet OwnershipJOY1.58
Convenience OrientationPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Purex (laundry detergent)
CountryShare
United States77.6%
Canada8.8%
Portugal4.7%

See Purex (laundry detergent) audiences in other countries

More Household cleaning audiences in United States

Frequently asked questions

How many fans does Purex (laundry detergent) have in United States?

Purex (laundry detergent) has an estimated audience of 783,572 people in United States, concentrated in Texas and California.

What is the gender split and age of Purex (laundry detergent) fans?

78.0% of Purex (laundry detergent) fans are female, 22.0% are male, with an average age of 40.4 years.

Which brands do Purex (laundry detergent) fans like most?

Purex (laundry detergent) fans show strongest brand affinity for Underarm hair (24.02×), Jaipur Rugs (18.55×), and FAO Schwarz (6.08×) over the country average.

Where do Purex (laundry detergent) fans live in United States?

Purex (laundry detergent) fans in United States are most concentrated in Texas (reach 86,380), California (reach 84,850), and Florida (reach 62,002). These three regions account for the largest share of the active audience.

What other brands do Purex (laundry detergent) fans also like?

Beyond Purex (laundry detergent) itself, the audience over-indexes on Jaipur Rugs (18.55×), FAO Schwarz (6.08×), Tech News (7.32×), and JDSU (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purex (laundry detergent). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.