Rascasse Audience Intelligence

Clorox Target Market in United States

A data profile of the people who buy, follow and care about Clorox in United States — modelled from more than twelve digital signal sources. Clorox has an estimated audience of 2,531,543 people in United States.

#1among Household cleaning in United States#1190among Brand in United States#700in Home & Garden

The average Clorox fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Child, Beverages, with strongest over-indexing on Food and drink (1.58× the country average).

Demographically, the Clorox audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clorox fan in United States is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Food and drink.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clorox profile in United States.

Audience size
2.5M
in United States
Gender
72.7%♀
27.3% male
Age
40.2
average years
Country rank
#11805
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Clorox

72.7% are female, 27.3% are male, average age 40.2.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Clorox audience in United States
MetricValue
Female72.7%
Male27.3%
Average age40.2
Estimated audience size2,531,543
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Clorox audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3924%
40-4922%
50+19%
Fig. 04

Worldwide distribution

46.5%

of the worldwide Clorox audience comes from United States.

Worldwide audience distribution share by country for Clorox
CountryShare
United States46.5%
Saudi Arabia4.8%
Mexico3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clorox audience in United States is strongest.

Fig. 05

Top regions by affinity

Clorox customers by region in United States
#RegionReachAffinity×
01Georgia~100K1.89×
02New Jersey~100K1.63×
03New York~200K1.57×
04California~400K1.49×
05Alabama~50K1.47×
06Florida~200K1.44×
07Texas~300K1.43×
08North Carolina~100K1.41×
09Connecticut~30K1.31×
10Hawaii~10K1.30×
11Mississippi~30K1.29×
12Maryland~60K1.28×
13South Carolina~50K1.25×
14Louisiana~40K1.25×
15Massachusetts~60K1.23×
16Arkansas~30K1.21×
17Illinois~100K1.14×
18Virginia~70K1.11×
19New Mexico~10K1.08×
20Washington, District of Columbia~8K1.04×
21Nevada~20K1.02×
22West Virginia~10K1.02×
23Pennsylvania~80K0.98×
24Tennessee~50K0.95×
25Kansas~20K0.94×
26Delaware~6K0.92×
27Rhode Island~7K0.91×
28Arizona~50K0.90×
29Kentucky~30K0.90×
30Michigan~60K0.87×
31Washington~40K0.86×
32Ohio~70K0.85×
33Oklahoma~20K0.85×
34Alaska~5K0.84×
35Nebraska~10K0.83×
36Missouri~30K0.82×
37Colorado~30K0.81×
38Oregon~20K0.79×
39Indiana~40K0.78×
40Utah~20K0.78×
41Minnesota~30K0.77×
42South Dakota~4K0.75×
43North Dakota~4K0.75×
44Vermont~3K0.74×
45Idaho~9K0.72×
46New Hampshire~7K0.72×
47Maine~6K0.71×
48Wisconsin~30K0.70×
49Iowa~10K0.70×
50Montana~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Clorox, United States
0.68×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clorox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clorox audience
#·InterestCategoryAffinity×
01Personal careHealth2.42×
02Dollar GeneralShopping2.28×
03Dollar TreeShopping2.18×
04T.J.MaxxShopping2.17×
05MarshallsFashion & Accessoires2.13×
06Macy'sShopping1.94×
07ChildKids & Family1.90×
08WalgreensShopping1.84×
09GiftShopping1.80×
10Texas RoadhouseFood & Beverages1.80×
11HappinessHealth1.79×
12Sales promotionShopping1.78×
13CouponsShopping1.77×
14Old NavyFashion & Accessoires1.70×
15Kohl'sShopping1.68×
16BeveragesFood & Beverages1.66×
17Alcoholic beveragesFood & Beverages1.63×
18Target CorporationShopping1.63×
19Food and drinkFood & Beverages1.58×
20RestaurantsFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clorox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clorox audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.38×
Price SensitivityPREMIUM1.35×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clorox audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
PatriotismCONSERVATISM0.85×
TravellingTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Clorox's target market in United States?

Clorox's target market in United States covers an estimated 2,531,543 people, concentrated in California and Texas.

02

What is the gender split and age of Clorox customers?

72.7% of the Clorox audience are female, 27.3% are male, with an average age of 40.2 years.

03

Which brands do Clorox fans like most?

Clorox fans show strongest brand affinity for Food and drink (1.58×), Child (1.9×), and Beverages (1.66×) over the country average.

04

Where do Clorox fans live in United States?

Clorox fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Clorox fans also like?

Beyond Clorox itself, the audience over-indexes on Child (1.9×), Beverages (1.66×), Dollar General (2.28×), and Restaurants (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Clorox audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clorox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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