Clorox Audience in United States
Clorox has an estimated audience of 2,519,422 people in United States. 72.7% are female, 27.3% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Euphoria, Child, Beverages, Dollar General.
The average Clorox fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Euphoria, Child, with strongest over-indexing on Food and drink (1.58× the country average). Demographically, the Clorox audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Household cleaning
Demographics of Clorox fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 40.2 |
| Estimated audience size | 2,519,422 |
Audience persona
The typical Clorox fan in United States is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Food and drink.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 429,376 | 1.55× |
| Texas | 314,560 | 1.45× |
| Florida | 258,625 | 1.52× |
| New York | 235,158 | 1.67× |
| Georgia | 141,372 | 1.82× |
| North Carolina | 112,564 | 1.48× |
| New Jersey | 110,568 | 1.73× |
| Illinois | 99,829 | 1.19× |
| Pennsylvania | 86,526 | 1.02× |
| Virginia | 70,587 | 1.15× |
| Massachusetts | 64,618 | 1.3× |
| Ohio | 62,909 | 0.81× |
| Michigan | 61,421 | 0.93× |
| Maryland | 55,966 | 1.29× |
| Alabama | 52,165 | 1.48× |
| Tennessee | 48,616 | 0.96× |
| South Carolina | 47,911 | 1.26× |
| Arizona | 46,838 | 0.91× |
| Washington | 44,052 | 0.87× |
| Louisiana | 39,899 | 1.23× |
| Indiana | 35,620 | 0.77× |
| Connecticut | 34,743 | 1.37× |
| Missouri | 33,401 | 0.82× |
| Colorado | 32,448 | 0.82× |
| Kentucky | 26,800 | 0.85× |
| Nevada | 26,433 | 1.08× |
| Minnesota | 26,187 | 0.73× |
| Wisconsin | 26,155 | 0.69× |
| Arkansas | 25,664 | 1.24× |
| Mississippi | 25,235 | 1.22× |
| Oklahoma | 23,313 | 0.83× |
| Oregon | 23,154 | 0.8× |
| Kansas | 18,589 | 0.94× |
| Utah | 16,614 | 0.74× |
| Hawaii | 13,970 | 1.29× |
| New Mexico | 13,429 | 1.06× |
| Iowa | 12,977 | 0.63× |
| West Virginia | 11,359 | 0.97× |
| Nebraska | 9,697 | 0.77× |
| Washington, District of Columbia | 8,171 | 1.08× |
| Idaho | 8,095 | 0.64× |
| Rhode Island | 7,012 | 0.87× |
| New Hampshire | 6,291 | 0.63× |
| Delaware | 5,843 | 0.84× |
| Maine | 5,247 | 0.58× |
| Alaska | 3,528 | 0.65× |
| Montana | 3,116 | 0.45× |
| South Dakota | 2,914 | 0.5× |
| North Dakota | 2,561 | 0.49× |
| Vermont | 2,250 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.58× | Food & Beverages |
| Euphoria | 1.84× | Movies & TV |
| Child | 1.9× | Kids & Family |
| Beverages | 1.66× | Food & Beverages |
| Dollar General | 2.28× | Shopping |
| Restaurants | 1.54× | Food & Beverages |
| Happiness | 1.79× | Health |
| Gift | 1.8× | Shopping |
| Alcoholic beverages | 1.63× | Food & Beverages |
| Personal care | 2.42× | Health |
| Dollar Tree | 2.18× | Shopping |
| Sales promotion | 1.78× | Shopping |
| Macy's | 1.94× | Shopping |
| Coupons | 1.77× | Shopping |
| Marshalls | 2.13× | Fashion & Accessoires |
| Target Corporation | 1.63× | Shopping |
| Walgreens | 1.84× | Shopping |
| Texas Roadhouse | 1.8× | Food & Beverages |
| Kohl's | 1.68× | Shopping |
| Old Navy | 1.7× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.11 |
| Luxury Orientation | PREMIUM | 2.08 |
| Risk Appetite | THRILL | 1.72 |
| Convenience Orientation | PREMIUM | 1.6 |
| Family Orientation | CONSERVATISM | 1.57 |
| Price Sensitivity | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.1% |
| Brazil | 3.4% |
| Canada | 3.4% |
See Clorox audiences in other countries
More Household cleaning audiences in United States
- Mr. Clean (1,965,563)
- Febreze (1,704,641)
- Lysol (1,651,989)
- Rubbermaid (1,411,588)
- Windex (981,613)
Frequently asked questions
How many fans does Clorox have in United States?
Clorox has an estimated audience of 2,519,422 people in United States, concentrated in California and Texas.
What is the gender split and age of Clorox fans?
72.7% of Clorox fans are female, 27.3% are male, with an average age of 40.2 years.
Which brands do Clorox fans like most?
Clorox fans show strongest brand affinity for Food and drink (1.58×), Euphoria (1.84×), and Child (1.9×) over the country average.
Where do Clorox fans live in United States?
Clorox fans in United States are most concentrated in California (reach 429,376), Texas (reach 314,560), and Florida (reach 258,625). These three regions account for the largest share of the active audience.
What other brands do Clorox fans also like?
Beyond Clorox itself, the audience over-indexes on Euphoria (1.84×), Child (1.9×), Beverages (1.66×), and Dollar General (2.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Clorox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.