Windex Audience in United States
Windex has an estimated audience of 981,612 people in United States. 73.9% are female, 26.1% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Mr. Clean, Swiffer, Persil, Woolite, Vacuum cleaner.
The average Windex fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mr. Clean, Swiffer, Persil, with strongest over-indexing on Mr. Clean (30.25× the country average). Demographically, the Windex audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Household cleaning
Demographics of Windex fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 39.7 |
| Estimated audience size | 981,612 |
Audience persona
The typical Windex fan in United States is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Mr. Clean.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 159,975 | 1.48× |
| Texas | 113,326 | 1.34× |
| Florida | 95,433 | 1.44× |
| New York | 92,177 | 1.68× |
| New Jersey | 43,225 | 1.73× |
| Illinois | 40,800 | 1.25× |
| Pennsylvania | 35,910 | 1.09× |
| Georgia | 33,528 | 1.11× |
| North Carolina | 30,801 | 1.04× |
| Virginia | 30,217 | 1.26× |
| Ohio | 29,636 | 0.98× |
| Michigan | 26,785 | 1.04× |
| Massachusetts | 25,124 | 1.3× |
| Maryland | 21,753 | 1.29× |
| Washington | 21,220 | 1.08× |
| Arizona | 19,894 | 0.99× |
| Tennessee | 18,935 | 0.96× |
| Indiana | 17,755 | 0.99× |
| Louisiana | 15,257 | 1.21× |
| South Carolina | 14,838 | 1× |
| Wisconsin | 14,447 | 0.98× |
| Connecticut | 13,891 | 1.41× |
| Alabama | 13,707 | 1× |
| Colorado | 13,461 | 0.87× |
| Missouri | 13,117 | 0.83× |
| Minnesota | 12,448 | 0.89× |
| Kentucky | 11,329 | 0.92× |
| Oregon | 10,619 | 0.94× |
| Nevada | 10,574 | 1.11× |
| Oklahoma | 9,792 | 0.9× |
| Utah | 8,408 | 0.96× |
| Mississippi | 7,913 | 0.98× |
| Arkansas | 7,357 | 0.91× |
| Kansas | 6,630 | 0.86× |
| Iowa | 6,394 | 0.79× |
| Nebraska | 4,474 | 0.91× |
| New Mexico | 4,146 | 0.84× |
| Hawaii | 3,953 | 0.94× |
| Idaho | 3,718 | 0.76× |
| West Virginia | 3,418 | 0.75× |
| New Hampshire | 3,192 | 0.83× |
| Rhode Island | 2,961 | 0.95× |
| Washington, District of Columbia | 2,833 | 0.96× |
| Maine | 2,597 | 0.74× |
| Delaware | 2,435 | 0.9× |
| Alaska | 1,668 | 0.79× |
| Montana | 1,520 | 0.56× |
| North Dakota | 1,461 | 0.72× |
| South Dakota | 1,239 | 0.55× |
| Vermont | 1,100 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mr. Clean | 30.25× | Home & Garden |
| Swiffer | 36.69× | Home & Garden |
| Persil | 32.82× | Home & Garden |
| Woolite | 76.47× | Home & Garden |
| Vacuum cleaner | 7.67× | Home & Garden |
| Snuggle | 22.59× | Home & Garden |
| Febreze | 18.52× | Home & Garden |
| Glade (brand) | 26.79× | Home & Garden |
| Tide (brand) | 11.76× | Home & Garden |
| Lysol | 15.5× | Home & Garden |
| Dollar General | 2.43× | Shopping |
| Meijer | 3.92× | Shopping |
| Les noces | 26.36× | Arts & Culture |
| Mop | 9.86× | Home & Garden |
| Wischmopp | 9.82× | Home & Garden |
| Clorox | 11.01× | Home & Garden |
| Office Depot | 3.85× | Shopping |
| bar italia | 21.9× | Music & Radio |
| Scrubbing Bubbles | 26.19× | Home & Garden |
| Rescue dog | 3.72× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.26 |
| Pet Ownership | JOY | 2.37 |
| Need for Security | CONSERVATISM | 1.64 |
| Extroversion | THRILL | 1.5 |
| Convenience Orientation | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| Mexico | 16.1% |
| Canada | 4.8% |
See Windex audiences in other countries
More Household cleaning audiences in United States
- Clorox (2,519,423)
- Mr. Clean (1,965,563)
- Febreze (1,704,641)
- Lysol (1,651,989)
- Rubbermaid (1,411,588)
Frequently asked questions
How many fans does Windex have in United States?
Windex has an estimated audience of 981,612 people in United States, concentrated in California and Texas.
What is the gender split and age of Windex fans?
73.9% of Windex fans are female, 26.1% are male, with an average age of 39.7 years.
Which brands do Windex fans like most?
Windex fans show strongest brand affinity for Mr. Clean (30.25×), Swiffer (36.69×), and Persil (32.82×) over the country average.
Where do Windex fans live in United States?
Windex fans in United States are most concentrated in California (reach 159,975), Texas (reach 113,326), and Florida (reach 95,433). These three regions account for the largest share of the active audience.
What other brands do Windex fans also like?
Beyond Windex itself, the audience over-indexes on Swiffer (36.69×), Persil (32.82×), Woolite (76.47×), and Vacuum cleaner (7.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Windex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.