Rascasse Audience Intelligence

Windex Target Market in United States

A data profile of the people who buy, follow and care about Windex in United States — modelled from more than twelve digital signal sources. Windex has an estimated audience of 986,158 people in United States.

#6among Household cleaning in United States#2436among Brand in United States#1116in Home & Garden

The average Windex fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mr. Clean, Swiffer, Persil, with strongest over-indexing on Mr. Clean (30.25× the country average).

Demographically, the Windex audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Windex fan in United States is more female, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Mr. Clean.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Windex profile in United States.

Audience size
986K
in United States
Gender
73.9%♀
26.1% male
Age
39.7
average years
Country rank
#23902
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Windex

73.9% are female, 26.1% are male, average age 39.7.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Windex audience in United States
MetricValue
Female73.9%
Male26.1%
Average age39.7
Estimated audience size986,158
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Windex audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3924%
40-4923%
50+17%
Fig. 04

Worldwide distribution

47.7%

of the worldwide Windex audience comes from United States.

Worldwide audience distribution share by country for Windex
CountryShare
United States47.7%
Mexico16.2%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Windex audience in United States is strongest.

Fig. 05

Top regions by affinity

Windex customers by region in United States
#RegionReachAffinity×
01New Jersey~40K1.63×
02New York~80K1.52×
03California~200K1.41×
04Connecticut~10K1.37×
05Texas~100K1.30×
06Florida~90K1.30×
07Massachusetts~20K1.26×
08Maryland~20K1.25×
09Illinois~40K1.17×
10Louisiana~10K1.17×
11Virginia~30K1.16×
12Pennsylvania~30K1.06×
13Georgia~30K1.06×
14Nevada~10K1.06×
15Tennessee~20K1.04×
16North Carolina~30K1.02×
17Washington~20K1.02×
18South Carolina~20K1.02×
19Alabama~10K1.02×
20Mississippi~8K1.02×
21Michigan~30K0.99×
22Arizona~20K0.99×
23Ohio~30K0.98×
24Indiana~20K0.98×
25Rhode Island~3K0.98×
26Wisconsin~10K0.97×
27Utah~8K0.97×
28Hawaii~4K0.97×
29Kentucky~10K0.96×
30Arkansas~8K0.96×
31Delaware~3K0.96×
32Washington, District of Columbia~3K0.95×
33Oklahoma~10K0.94×
34Oregon~10K0.93×
35Alaska~2K0.92×
36Kansas~7K0.91×
37Nebraska~4K0.91×
38Missouri~10K0.89×
39Minnesota~10K0.89×
40West Virginia~4K0.89×
41New Hampshire~3K0.89×
42North Dakota~2K0.89×
43New Mexico~4K0.88×
44Idaho~4K0.87×
45Maine~3K0.87×
46South Dakota~2K0.87×
47Colorado~10K0.86×
48Iowa~7K0.86×
49Vermont~1K0.86×
50Montana~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Windex, United States
0.81×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Windex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Windex audience
#·InterestCategoryAffinity×
01WooliteHome & Garden76.47×
02SwifferHome & Garden36.69×
03PersilHome & Garden32.82×
04Mr. CleanHome & Garden30.25×
05Glade (brand)Home & Garden26.79×
06Les nocesArts & Culture26.36×
07Scrubbing BubblesHome & Garden26.19×
08SnuggleHome & Garden22.59×
09bar italiaMusic & Radio21.90×
10FebrezeHome & Garden18.52×
11LysolHome & Garden15.50×
12French'sFood & Beverages13.33×
13Tide (brand)Home & Garden11.76×
14CloroxHome & Garden11.01×
15MopHome & Garden9.86×
16WischmoppHome & Garden9.82×
17Vacuum cleanerHome & Garden7.67×
18MeijerShopping3.92×
19Rescue dogPets & Animals3.72×
20Dollar GeneralShopping2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Windex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Windex audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
Quality AwarenessPREMIUM1.39×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Windex audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
Luxury OrientationPREMIUM0.95×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Windex's target market in United States?

Windex's target market in United States covers an estimated 986,158 people, concentrated in California and Texas.

02

What is the gender split and age of Windex customers?

73.9% of the Windex audience are female, 26.1% are male, with an average age of 39.7 years.

03

Which brands do Windex fans like most?

Windex fans show strongest brand affinity for Mr. Clean (30.25×), Swiffer (36.69×), and Persil (32.82×) over the country average.

04

Where do Windex fans live in United States?

Windex fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Windex fans also like?

Beyond Windex itself, the audience over-indexes on Swiffer (36.69×), Persil (32.82×), Woolite (76.47×), and Vacuum cleaner (7.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Household cleaning audiences in United States

See Windex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Windex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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