Swiffer Audience in United States

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Swiffer has an estimated audience of 887,586 people in United States. 69.3% are female, 30.7% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Mr. Clean, Cleaning, Membership Rewards, Cleanliness, Wischmopp.

The average Swiffer fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mr. Clean, Cleaning, Membership Rewards, with strongest over-indexing on Mr. Clean (55× the country average). Demographically, the Swiffer audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

Demographics of Swiffer fans

Demographic split for Swiffer audience in United States
MetricValue
Female69.3%
Male30.7%
Average age41.8
Estimated audience size887,586

Audience persona

The typical Swiffer fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Mr. Clean.

Top regions in United States

Top regions ranked by reach for Swiffer in United States
RegionReachAffinity
California145,5671.49×
Texas98,1991.29×
New York89,4371.8×
Florida86,0841.43×
New Jersey37,4201.66×
Illinois36,4941.23×
Pennsylvania36,3301.22×
Ohio29,0091.06×
Georgia27,7841.02×
North Carolina27,0201.01×
Massachusetts26,1571.5×
Michigan24,5771.06×
Virginia23,1831.07×
Arizona18,0100.99×
Maryland17,8031.17×
Washington17,0930.96×
Tennessee16,9490.95×
Indiana15,4360.95×
Connecticut13,1341.48×
Wisconsin12,8590.96×
South Carolina12,6960.95×
Colorado12,0580.86×
Louisiana12,0421.05×
Missouri11,7730.82×
Minnesota10,9640.86×
Kentucky10,7740.97×
Alabama10,6450.86×
Oklahoma9,7780.99×
Oregon9,1050.89×
Nevada8,7721.02×
Arkansas6,5360.89×
Utah6,4680.81×
Iowa6,2620.86×
Kansas6,1700.88×
Mississippi5,9070.81×
Hawaii4,2001.1×
Nebraska3,6670.82×
West Virginia3,5920.87×
New Hampshire3,4470.99×
New Mexico3,4390.77×
Idaho3,2910.74×
Washington, District of Columbia3,0651.15×
Rhode Island2,9391.04×
Maine2,8680.9×
Delaware2,1690.89×
Montana1,5690.64×
South Dakota1,3870.68×
North Dakota1,2540.69×
Alaska1,2240.64×
Vermont1,1970.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swiffer audience
BrandAffinityCategory
Mr. Clean55×Home & Garden
Cleaning12.03×Home & Garden
Membership Rewards141.96×Shopping
Cleanliness9.97×Home & Garden
Wischmopp15.99×Home & Garden
Spring cleaning6.73×Home & Garden
National Car Rental12.27×Cars & Mobility
Macy's3.39×Shopping
Dollar General3.3×Shopping
Wood (magazine)17.59×Business & Career
Shelter Dogs5.44×Pets & Animals
Food and drink1.7×Food & Beverages
Windex22.88×Home & Garden
Google Docs2.99×Internet & Social Media
Dog agility8.7×Pets & Animals
Cat play and toys4.97×Pets & Animals
Housekeeping4.14×Travel & Leisure
Food1.62×Food & Beverages
Child1.99×Kids & Family
Hobby Lobby2.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swiffer audience
TraitClusterScore
IndulgenceJOY4.37
Pet OwnershipJOY3.28
Family OrientationCONSERVATISM2.34
Convenience OrientationPREMIUM1.57
Career OrientationPOWER1.39
ExtroversionTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Swiffer
CountryShare
United States32.9%
Italy10.2%
Germany9.1%

See Swiffer audiences in other countries

More Household cleaning audiences in United States

Frequently asked questions

How many fans does Swiffer have in United States?

Swiffer has an estimated audience of 887,586 people in United States, concentrated in California and Texas.

What is the gender split and age of Swiffer fans?

69.3% of Swiffer fans are female, 30.7% are male, with an average age of 41.8 years.

Which brands do Swiffer fans like most?

Swiffer fans show strongest brand affinity for Mr. Clean (55×), Cleaning (12.03×), and Membership Rewards (141.96×) over the country average.

Where do Swiffer fans live in United States?

Swiffer fans in United States are most concentrated in California (reach 145,567), Texas (reach 98,199), and New York (reach 89,437). These three regions account for the largest share of the active audience.

What other brands do Swiffer fans also like?

Beyond Swiffer itself, the audience over-indexes on Cleaning (12.03×), Membership Rewards (141.96×), Cleanliness (9.97×), and Wischmopp (15.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swiffer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.