Spring cleaning Audience in United States

Spring cleaning logo

Spring cleaning has an estimated audience of 17,907,791 people in United States. 63.7% are female, 36.3% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Historic site, Vocal harmony, Fairy godmother.

The average Spring cleaning fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Historic site, with strongest over-indexing on Goop (13.02× the country average). Demographically, the Spring cleaning audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: TV series

Demographics of Spring cleaning fans

Demographic split for Spring cleaning audience in United States
MetricValue
Female63.7%
Male36.3%
Average age42.4
Estimated audience size17,907,791

Audience persona

The typical Spring cleaning fan in United States is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Spring cleaning in United States
RegionReachAffinity
California1,964,0111×
Texas1,500,1780.97×
New York1,058,3961.06×
Florida902,2480.74×
Illinois663,4361.11×
North Carolina568,1041.05×
Pennsylvania551,1360.91×
Ohio548,4100.99×
Georgia510,2110.92×
Michigan454,0600.97×
Virginia392,6540.9×
Tennessee391,1931.09×
New Jersey374,0030.82×
Washington358,9981×
Massachusetts344,3370.98×
Colorado335,1931.19×
Missouri330,1211.14×
Arizona323,9760.89×
Kansas323,4502.29×
Indiana319,2040.98×
Wisconsin296,6801.1×
Kentucky289,8281.29×
Maryland285,1250.93×
South Carolina238,6690.89×
Oklahoma228,6861.15×
Minnesota226,0210.88×
Alabama220,9850.88×
Louisiana190,2590.82×
Oregon190,1480.93×
Iowa175,4661.19×
Connecticut164,9840.92×
Arkansas163,1841.11×
Mississippi145,8130.99×
Utah144,8280.9×
Nevada131,3230.76×
Nebraska90,8161.01×
West Virginia89,1091.07×
Idaho72,1820.8×
New Hampshire72,1341.02×
New Mexico67,7570.75×
Maine64,6401.01×
Washington, District of Columbia52,2770.97×
Rhode Island52,2400.92×
North Dakota45,7451.24×
Hawaii45,5090.59×
Alaska43,6821.14×
Montana43,5190.88×
South Dakota40,2700.97×
Vermont35,4781.13×
Delaware34,5300.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spring cleaning audience
BrandAffinityCategory
Goop13.02×Internet & Social Media
Governor of Michigan16.89×Politics & Society
Historic site9.68×Arts & Culture
Vocal harmony9.83×Music & Radio
Fairy godmother15.76×Literature
Grinch6.39×Movies & TV
headspace14.8×Health
Wok9.94×Food & Beverages
Cherish (group)16.38×Music & Radio
Mathcore11.7×Music & Radio
Hipster13.96×Politics & Society
Hibachi11.28×Food & Beverages
Grace Slick12.05×Music & Radio
Google Home8.66×Technology & Electronics
TV Fanatic12.92×Movies & TV
El Paso County, Colorado15.11×Travel & Leisure
Guitarist (magazine)13.26×Music & Radio
Hardik Pandya16.66×Sports
Harlow12.23×Travel & Leisure
Kikar HaShabbat17×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spring cleaning audience
TraitClusterScore
Family OrientationCONSERVATISM1.96
Convenience OrientationPREMIUM1.48
Price SensitivityPREMIUM1.44
Design AffinityPREMIUM1.44
IndulgenceJOY1.37
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Spring cleaning
CountryShare
United States33.4%
United Kingdom7.7%
Brazil3.6%

See Spring cleaning audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Spring cleaning have in United States?

Spring cleaning has an estimated audience of 17,907,791 people in United States, concentrated in California and Texas.

What is the gender split and age of Spring cleaning fans?

63.7% of Spring cleaning fans are female, 36.3% are male, with an average age of 42.4 years.

Which brands do Spring cleaning fans like most?

Spring cleaning fans show strongest brand affinity for Goop (13.02×), Governor of Michigan (16.89×), and Historic site (9.68×) over the country average.

Where do Spring cleaning fans live in United States?

Spring cleaning fans in United States are most concentrated in California (reach 1,964,011), Texas (reach 1,500,178), and New York (reach 1,058,396). These three regions account for the largest share of the active audience.

What other brands do Spring cleaning fans also like?

Beyond Spring cleaning itself, the audience over-indexes on Governor of Michigan (16.89×), Historic site (9.68×), Vocal harmony (9.83×), and Fairy godmother (15.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.