Rascasse Audience Intelligence

Spring cleaning Audience in United States

A data profile of the people who buy, follow and care about Spring cleaning in United States — modelled from more than twelve digital signal sources. Spring cleaning has an estimated audience of 17,907,791 people in United States.

#24among TV series in United States#1302among Topic in United States#146in Home & Garden

The average Spring cleaning fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cleanliness, Planet Fitness, Diaper bag, with strongest over-indexing on Cleanliness (8.57× the country average).

Demographically, the Spring cleaning audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spring cleaning fan in United States is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Cleanliness.

Category: Home & Garden · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spring cleaning profile in United States.

Audience size
17.9M
in United States
Gender
63.7%♀
36.3% male
Age
42.4
average years
Country rank
#1895
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spring cleaning fans

63.7% are female, 36.3% are male, average age 42.4.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Spring cleaning audience in United States
MetricValue
Female63.7%
Male36.3%
Average age42.4
Estimated audience size17,907,791
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Spring cleaning audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4921%
50+29%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Spring cleaning audience comes from United States.

Worldwide audience distribution share by country for Spring cleaning
CountryShare
United States33.4%
United Kingdom7.7%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spring cleaning audience in United States is strongest.

Fig. 05

Top regions by affinity

Spring cleaning fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~300K2.30×
02Kentucky~300K1.17×
03North Dakota~40K1.17×
04Missouri~300K1.12×
05Iowa~200K1.11×
06Illinois~700K1.10×
07Oklahoma~200K1.10×
08West Virginia~90K1.10×
09North Carolina~600K1.09×
10Alaska~40K1.09×
11Arkansas~200K1.08×
12Colorado~300K1.06×
13Vermont~30K1.06×
14Wisconsin~300K1.02×
15Montana~50K1.02×
16South Dakota~40K1.02×
17Maine~60K1.01×
18New York~1M1.00×
19Tennessee~400K1.00×
20Nebraska~90K0.99×
21Washington, District of Columbia~50K0.99×
22Washington~400K0.98×
23Mississippi~100K0.98×
24New Hampshire~70K0.98×
25Ohio~500K0.97×
26Indiana~300K0.97×
27Massachusetts~300K0.96×
28Rhode Island~50K0.96×
29California~2M0.94×
30Michigan~400K0.94×
31Maryland~300K0.94×
32Delaware~50K0.94×
33Virginia~400K0.93×
34Alabama~200K0.93×
35Oregon~200K0.93×
36Idaho~80K0.93×
37Pennsylvania~500K0.91×
38South Carolina~200K0.91×
39Connecticut~200K0.91×
40Minnesota~200K0.90×
41Utah~100K0.90×
42Texas~1.5M0.89×
43Georgia~500K0.89×
44Louisiana~200K0.87×
45New Mexico~80K0.87×
46Hawaii~70K0.87×
47New Jersey~400K0.86×
48Arizona~300K0.84×
49Nevada~100K0.82×
50Florida~900K0.73×
Fig. 06

Affinity by region

Affinity by region — Spring cleaning, United States
0.73×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spring cleaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spring cleaning audience
#·InterestCategoryAffinity×
01Counter-terrorism awarenessPolitics & Society11.37×
02CleanlinessHome & Garden8.57×
03Outback SteakhouseFood & Beverages3.71×
04Red wineFood & Beverages3.55×
05Diaper bagKids & Family3.42×
06Microwave ovenHome & Garden3.11×
07LaundryHome & Garden2.55×
08Planet FitnessSports2.54×
09Hardware storeHome & Garden2.48×
10Discount storesShopping2.32×
11MetaphysicsBusiness & Career2.19×
12IKEAHome & Garden2.16×
13PharmacyBusiness & Career2.07×
14Home AppliancesHome & Garden1.77×
15Shopping mallsShopping1.61×
16Organic foodFood & Beverages1.60×
17RenovationHome & Garden1.58×
18Nonprofit organizationPolitics & Society1.55×
19RedditInternet & Social Media1.51×
20Pizza HutFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spring cleaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spring cleaning audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.95×
Convenience OrientationPREMIUM1.82×
DIY MentalityTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spring cleaning audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Risk AppetiteTHRILL0.85×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spring cleaning have in United States?

Spring cleaning has an estimated audience of 17,907,791 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Spring cleaning fans?

63.7% of Spring cleaning fans are female, 36.3% are male, with an average age of 42.4 years.

03

Which brands do Spring cleaning fans like most?

Spring cleaning fans show strongest brand affinity for Cleanliness (8.57×), Planet Fitness (2.54×), and Diaper bag (3.42×) over the country average.

04

Where do Spring cleaning fans live in United States?

Spring cleaning fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Spring cleaning fans also like?

Beyond Spring cleaning itself, the audience over-indexes on Planet Fitness (2.54×), Diaper bag (3.42×), Outback Steakhouse (3.71×), and IKEA (2.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Spring cleaning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spring cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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