A data profile of the people who buy, follow and care about Spring cleaning in United Kingdom — modelled from more than twelve digital signal sources. Spring cleaning has an estimated audience of 4,143,692 people in United Kingdom.
The average Spring cleaning fan in United Kingdom is 45.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Cleanliness, Water purification, EBay, with strongest over-indexing on Cleanliness (16.32× the country average).
Demographically, the Spring cleaning audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Spring cleaning fan in United Kingdom is more female, around 45.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Cleanliness.
The key figures that characterise the Spring cleaning profile in United Kingdom.
67.8% are female, 32.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.8 |
| Estimated audience size | 4,143,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Spring cleaning audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 33.4% |
| United Kingdom | 7.7% |
| Brazil | 3.6% |
Where the Spring cleaning audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.34× | |
| 02 | East of England | ~500K | 1.27× | |
| 03 | Yorkshire and the Humber | ~400K | 1.13× | |
| 04 | West Midlands | ~200K | 1.09× | |
| 05 | South East | ~600K | 1.00× | |
| 06 | North East | ~200K | 1.00× | |
| 07 | Wales | ~200K | 0.96× | |
| 08 | Northern Ireland | ~100K | 0.96× | |
| 09 | Scotland | ~400K | 0.95× | |
| 10 | East Midlands | ~300K | 0.95× | |
| 11 | South West | ~300K | 0.92× | |
| 12 | North West | ~400K | 0.82× |
The strongest cross-interests of the Spring cleaning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water purification | Food & Beverages | 16.37× | ||
| 02 | Cleanliness | Home & Garden | 16.32× | ||
| 03 | Bonsai | Home & Garden | 5.86× | ||
| 04 | Microwave oven | Home & Garden | 3.39× | ||
| 05 | Home Appliances | Home & Garden | 2.93× | ||
| 06 | EBay | Shopping | 2.68× | ||
| 07 | Life insurance | Business & Career | 2.62× | ||
| 08 | Breaking news | Movies & TV | 2.33× | ||
| 09 | Energy | Home & Garden | 2.30× | ||
| 10 | Refrigerator | Home & Garden | 2.21× | ||
| 11 | Documentary movies | Movies & TV | 1.95× | ||
| 12 | IKEA | Home & Garden | 1.89× | ||
| 13 | Lidl | Shopping | 1.83× | ||
| 14 | Fast food | Food & Beverages | 1.76× | ||
| 15 | Aldi | Shopping | 1.64× | ||
| 16 | Cooking | Food & Beverages | 1.61× | ||
| 17 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 18 | Home improvement | Home & Garden | 1.55× | ||
| 19 | Comedy movies | Movies & TV | 1.53× | ||
| 20 | Rock music | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.02× | |
| Family Orientation | CONSERVATISM | 1.63× | |
| DIY Mentality | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Sports Activity | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Spring cleaning has an estimated audience of 4,143,692 people in United Kingdom, concentrated in England and South East.
67.8% of Spring cleaning fans are female, 32.2% are male, with an average age of 45.8 years.
Spring cleaning fans show strongest brand affinity for Cleanliness (16.32×), Water purification (16.37×), and EBay (2.68×) over the country average.
Spring cleaning fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Spring cleaning itself, the audience over-indexes on Water purification (16.37×), EBay (2.68×), Home Appliances (2.93×), and Energy (2.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Spring cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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