A data profile of the people who buy, follow and care about Rock music in United Kingdom — modelled from more than twelve digital signal sources. Rock music has an estimated audience of 22,856,768 people in United Kingdom.
The average Rock music fan in United Kingdom is 43.4 years old, balanced, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, North West.
Top brand affinities include Automobiles, Transport, Toolstation, with strongest over-indexing on Automobiles (1.53× the country average).
Demographically, the Rock music audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Individualism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Rock music fan in United Kingdom is balanced, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Automobiles.
The key figures that characterise the Rock music profile in United Kingdom.
53.7% are female, 46.3% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 43.4 |
| Estimated audience size | 22,856,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Rock music audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
Where the Rock music audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~2M | 1.71× | |
| 02 | Northern Ireland | ~1M | 1.49× | |
| 03 | Scotland | ~2.5M | 1.31× | |
| 04 | North West | ~2.5M | 0.96× | |
| 05 | South West | ~2M | 0.95× | |
| 06 | East Midlands | ~1.5M | 0.93× | |
| 07 | East of England | ~2M | 0.85× | |
| 08 | South East | ~2.5M | 0.83× | |
| 09 | North East | ~700K | 0.81× | |
| 10 | Greater London | ~2M | 0.67× | |
| 11 | Yorkshire and the Humber | ~1M | 0.67× | |
| 12 | West Midlands | ~700K | 0.67× |
The strongest cross-interests of the Rock music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Naked Wines | Food & Beverages | 2.09× | ||
| 02 | MSN | News | 1.96× | ||
| 03 | Self care | Health | 1.89× | ||
| 04 | Gala Bingo | Games | 1.77× | ||
| 05 | Toolstation | Home & Garden | 1.76× | ||
| 06 | Racing Post | Sports | 1.76× | ||
| 07 | Gov.uk | Politics & Society | 1.71× | ||
| 08 | Travelodge | Travel & Leisure | 1.66× | ||
| 09 | Sporting Life (British newspaper) | Sports | 1.65× | ||
| 10 | Drop shipping | Shopping | 1.64× | ||
| 11 | Halfords | Cars & Mobility | 1.61× | ||
| 12 | Esso | Cars & Mobility | 1.60× | ||
| 13 | Transport | Cars & Mobility | 1.59× | ||
| 14 | Waterstones | Literature | 1.59× | ||
| 15 | Road | Travel & Leisure | 1.59× | ||
| 16 | Scottish Widows | Business & Career | 1.57× | ||
| 17 | Aston Villa F.C. | Sports | 1.57× | ||
| 18 | Companies House | Politics & Society | 1.56× | ||
| 19 | Automobiles | Cars & Mobility | 1.53× | ||
| 20 | Home repair | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.33× | |
| Family Orientation | CONSERVATISM | 1.25× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Community Orientation | OPEN | 0.96× | |
| Spirituality | BALANCE | 0.97× |
Rock music has an estimated audience of 22,856,768 people in United Kingdom, concentrated in Scotland and South East.
53.7% of Rock music fans are female, 46.3% are male, with an average age of 43.4 years.
Rock music fans show strongest brand affinity for Automobiles (1.53×), Transport (1.59×), and Toolstation (1.76×) over the country average.
Rock music fans in United Kingdom are most concentrated in Scotland (reach ~2.5M), South East (reach ~2.5M), and North West (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Rock music itself, the audience over-indexes on Transport (1.59×), Toolstation (1.76×), Scottish Widows (1.57×), and Self care (1.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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