Rock music Audience in United Kingdom
Rock music has an estimated audience of 22,856,768 people in United Kingdom. 53.7% are female, 46.3% are male, average age 43.4. Top regions: Scotland, Wales, South East. Top brand affinities: Automobiles, Transport, Toolstation, Self care, Halfords.
The average Rock music fan in United Kingdom is 43.4 years old, balanced, and lives primarily in Scotland. The audience is concentrated in Scotland, Wales, South East. Top brand affinities include Automobiles, Transport, Toolstation, with strongest over-indexing on Automobiles (1.53× the country average). Demographically, the Rock music audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock music fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 43.4 |
| Estimated audience size | 22,856,768 |
Audience persona
The typical Rock music fan in United Kingdom is balanced, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Automobiles.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 2,822,921 | 1.37× |
| Wales | 2,489,678 | 1.91× |
| South East | 2,465,422 | 0.8× |
| North West | 2,325,377 | 0.95× |
| Greater London | 1,899,820 | 0.64× |
| South West | 1,755,297 | 0.93× |
| East of England | 1,717,410 | 0.82× |
| East Midlands | 1,456,684 | 0.9× |
| Northern Ireland | 1,220,075 | 1.74× |
| Yorkshire and the Humber | 1,087,063 | 0.59× |
| North East | 642,354 | 0.72× |
| West Midlands | 603,286 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automobiles | 1.53× | Cars & Mobility |
| Transport | 1.59× | Cars & Mobility |
| Toolstation | 1.76× | Home & Garden |
| Self care | 1.89× | Health |
| Halfords | 1.61× | Cars & Mobility |
| Premier Inn | 1.52× | Travel & Leisure |
| Racing Post | 1.76× | Sports |
| Companies House | 1.56× | Politics & Society |
| Waterstones | 1.59× | Literature |
| Travelodge | 1.66× | Travel & Leisure |
| Wickes | 1.51× | Home & Garden |
| Gala Bingo | 1.77× | Games |
| Road | 1.59× | Travel & Leisure |
| Sporting Life (British newspaper) | 1.65× | Sports |
| MSN | 1.96× | News |
| Aston Villa F.C. | 1.57× | Sports |
| Gov.uk | 1.71× | Politics & Society |
| Home repair | 1.53× | Home & Garden |
| Esso | 1.6× | Cars & Mobility |
| Drop shipping | 1.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| Patriotism | CONSERVATISM | 1.55 |
| Creativity | OPEN | 1.51 |
| Community Orientation | OPEN | 1.47 |
| Luxury Orientation | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 4.8% |
| Italy | 4.7% |
See Rock music audiences in other countries
More Musical genre audiences in United Kingdom
- Pop music (19,665,791)
- Hip hop music (16,297,821)
- Rhythm and blues music (14,734,519)
- Jazz music (14,107,473)
- Popular music (13,635,568)
Frequently asked questions
How many fans does Rock music have in United Kingdom?
Rock music has an estimated audience of 22,856,768 people in United Kingdom, concentrated in Scotland and Wales.
What is the gender split and age of Rock music fans?
53.7% of Rock music fans are female, 46.3% are male, with an average age of 43.4 years.
Which brands do Rock music fans like most?
Rock music fans show strongest brand affinity for Automobiles (1.53×), Transport (1.59×), and Toolstation (1.76×) over the country average.
Where do Rock music fans live in United Kingdom?
Rock music fans in United Kingdom are most concentrated in Scotland (reach 2,822,921), Wales (reach 2,489,678), and South East (reach 2,465,422). These three regions account for the largest share of the active audience.
What other brands do Rock music fans also like?
Beyond Rock music itself, the audience over-indexes on Transport (1.59×), Toolstation (1.76×), Self care (1.89×), and Halfords (1.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Rock music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.