A data profile of the people who buy, follow and care about Travelodge in United Kingdom — modelled from more than twelve digital signal sources. Travelodge has an estimated audience of 10,075,003 people in United Kingdom.
The average Travelodge fan in United Kingdom is 48.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Nationwide Building Society, Eurostar, Moonpig, with strongest over-indexing on Nationwide Building Society (13.14× the country average).
Demographically, the Travelodge audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Travelodge fan in United Kingdom is more female, around 48.3 years old, with strong Travelling tendencies and a notable affinity for Nationwide Building Society.
The key figures that characterise the Travelodge profile in United Kingdom.
64.4% are female, 35.6% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 48.3 |
| Estimated audience size | 10,075,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 43% |
of the worldwide Travelodge audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 82.4% |
| United States | 3.4% |
| Canada | 1.6% |
Where the Travelodge audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~800K | 1.43× | |
| 02 | West Midlands | ~600K | 1.33× | |
| 03 | England | ~7.5M | 1.27× | |
| 04 | Yorkshire and the Humber | ~1M | 1.25× | |
| 05 | East of England | ~1M | 1.15× | |
| 06 | North East | ~400K | 1.09× | |
| 07 | Scotland | ~900K | 0.99× | |
| 08 | South East | ~1M | 0.89× | |
| 09 | South West | ~700K | 0.88× | |
| 10 | East Midlands | ~600K | 0.84× | |
| 11 | North West | ~600K | 0.57× | |
| 12 | Northern Ireland | ~100K | 0.31× |
The strongest cross-interests of the Travelodge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Days Inn | Travel & Leisure | 33.28× | ||
| 02 | Tia Maria | Food & Beverages | 25.77× | ||
| 03 | AirBaltic | Travel & Leisure | 25.49× | ||
| 04 | Travel Counsellors | Travel & Leisure | 16.80× | ||
| 05 | Haier | Home & Garden | 16.34× | ||
| 06 | Nationwide Building Society | Business & Career | 13.14× | ||
| 07 | In the Night Garden | Movies & TV | 11.35× | ||
| 08 | Bonmarché | Shopping | 11.01× | ||
| 09 | First Direct | Business & Career | 10.13× | ||
| 10 | Eurostar | Cars & Mobility | 9.63× | ||
| 11 | Bella Italia | Food & Beverages | 9.03× | ||
| 12 | H. Samuel | Fashion & Accessoires | 8.53× | ||
| 13 | Virgin Experience Days | Home & Garden | 7.80× | ||
| 14 | Vistaprint | Business & Career | 7.73× | ||
| 15 | Naked Wines | Food & Beverages | 6.56× | ||
| 16 | Moonpig | Home & Garden | 6.29× | ||
| 17 | Studio | Home & Garden | 6.04× | ||
| 18 | Hotel Chocolat | Food & Beverages | 4.84× | ||
| 19 | Mountain Warehouse | Fashion & Accessoires | 4.51× | ||
| 20 | Toolstation | Home & Garden | 4.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.53× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.98× | |
| Extroversion | THRILL | 1.01× | |
| Mindfulness | BALANCE | 1.04× |
Travelodge's target market in United Kingdom covers an estimated 10,075,003 people, concentrated in England and South East.
64.4% of the Travelodge audience are female, 35.6% are male, with an average age of 48.3 years.
Travelodge fans show strongest brand affinity for Nationwide Building Society (13.14×), Eurostar (9.63×), and Moonpig (6.29×) over the country average.
Travelodge fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Travelodge itself, the audience over-indexes on Eurostar (9.63×), Moonpig (6.29×), Bonmarché (11.01×), and Toolstation (4.03×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Travelodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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