Travelodge Audience in United Kingdom
Travelodge has an estimated audience of 10,105,602 people in United Kingdom. 64.4% are female, 35.6% are male, average age 48.3. Top regions: England, South East, East of England. Top brand affinities: Nationwide Building Society, Eurostar, Moonpig, Toolstation, Bonmarché.
The average Travelodge fan in United Kingdom is 48.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Nationwide Building Society, Eurostar, Moonpig, with strongest over-indexing on Nationwide Building Society (13.14× the country average). Demographically, the Travelodge audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Travelodge fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 48.3 |
| Estimated audience size | 10,105,602 |
Audience persona
The typical Travelodge fan in United Kingdom is more female, around 48.3 years old, with strong Family Orientation tendencies and a notable affinity for Nationwide Building Society.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,579,202 | 1.27× |
| South East | 1,204,729 | 0.89× |
| East of England | 1,062,422 | 1.15× |
| Yorkshire and the Humber | 1,012,049 | 1.25× |
| Scotland | 900,302 | 0.99× |
| Wales | 827,292 | 1.43× |
| South West | 730,569 | 0.88× |
| North West | 612,862 | 0.57× |
| East Midlands | 601,180 | 0.84× |
| West Midlands | 578,148 | 1.33× |
| North East | 427,874 | 1.09× |
| Northern Ireland | 94,515 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationwide Building Society | 13.14× | Business & Career |
| Eurostar | 9.63× | Cars & Mobility |
| Moonpig | 6.29× | Home & Garden |
| Toolstation | 4.03× | Home & Garden |
| Bonmarché | 11.01× | Shopping |
| H. Samuel | 8.53× | Fashion & Accessoires |
| First Direct | 10.13× | Business & Career |
| Haier | 16.34× | Home & Garden |
| Premier Inn | 3.18× | Travel & Leisure |
| Studio | 6.04× | Home & Garden |
| Tia Maria | 25.77× | Food & Beverages |
| Days Inn | 33.28× | Travel & Leisure |
| Mountain Warehouse | 4.51× | Fashion & Accessoires |
| In the Night Garden | 11.35× | Movies & TV |
| Bella Italia | 9.03× | Food & Beverages |
| Travel Counsellors | 16.8× | Travel & Leisure |
| Virgin Experience Days | 7.8× | Home & Garden |
| Hotel Chocolat | 4.84× | Food & Beverages |
| AirBaltic | 25.49× | Travel & Leisure |
| Sylvanian Families | 10.41× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.72 |
| Convenience Orientation | PREMIUM | 1.55 |
| Indulgence | JOY | 1.51 |
| Travelling | THRILL | 1.46 |
| Price Sensitivity | PREMIUM | 1.36 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 82.4% |
| United States | 3.5% |
| Canada | 1.7% |
See Travelodge audiences in other countries
More Hotel audiences in United Kingdom
- Premier Inn (14,607,284)
- Center Parcs (2,751,499)
- Holiday Inn (2,112,566)
- Hilton Worldwide (1,729,954)
- Hilton Hotels & Resorts (933,062)
Frequently asked questions
How many fans does Travelodge have in United Kingdom?
Travelodge has an estimated audience of 10,105,602 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Travelodge fans?
64.4% of Travelodge fans are female, 35.6% are male, with an average age of 48.3 years.
Which brands do Travelodge fans like most?
Travelodge fans show strongest brand affinity for Nationwide Building Society (13.14×), Eurostar (9.63×), and Moonpig (6.29×) over the country average.
Where do Travelodge fans live in United Kingdom?
Travelodge fans in United Kingdom are most concentrated in England (reach 7,579,202), South East (reach 1,204,729), and East of England (reach 1,062,422). These three regions account for the largest share of the active audience.
What other brands do Travelodge fans also like?
Beyond Travelodge itself, the audience over-indexes on Eurostar (9.63×), Moonpig (6.29×), Toolstation (4.03×), and Bonmarché (11.01×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Travelodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.