Top 50 Hotels in United Kingdom
This curated ranking covers the 50 largest hotels in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 370 hotels tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Premier Inn, Travelodge and Holiday cottage lead the list with a combined estimated audience of 39,191,218 people. Across all 50 entries the average audience size is 1,219,966, and the largest, Premier Inn, reaches around 14,763,785 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each hotel, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Premier Inn |
14,763,785 | 84.1% | Hotel | Travel & Leisure |
| 2 |  Travelodge |
14,492,045 | 83.5% | Hotel | Travel & Leisure |
| 3 |  Holiday cottage |
9,935,388 | 11.8% | Hotel | Travel & Leisure |
| 4 |  Center Parcs |
2,852,516 | 15.9% | Hotel | Travel & Leisure |
| 5 |  Holiday Inn |
2,304,379 | 11.1% | Hotel | Travel & Leisure |
| 6 |  Hilton Worldwide |
1,749,782 | 5.6% | Hotel | Travel & Leisure |
| 7 |  Marriott Hotels & Resorts |
940,230 | 3.3% | Hotel | Travel & Leisure |
| 8 |  Holiday Inn Express |
859,985 | 8.0% | Hotel | Travel & Leisure |
| 9 |  Novotel |
829,658 | 8.2% | Hotel | Travel & Leisure |
| 10 |  Best Western |
815,080 | 4.8% | Hotel | Travel & Leisure |
| 11 |  InterContinental Hotels Group |
685,103 | 5.7% | Hotel | Travel & Leisure |
| 12 |  Savoy Hotel |
631,915 | 20.2% | Hotel | Travel & Leisure |
| 13 |  Solidarity |
594,726 | 1.6% | Hotel | Politics & Society |
| 14 |  Crowne Plaza |
574,898 | 9.7% | Hotel | Travel & Leisure |
| 15 |  Club Med |
536,320 | 6.0% | Hotel | Travel & Leisure |
| 16 |  Hyatt |
499,064 | 2.9% | Hotel | Travel & Leisure |
| 17 |  Sheraton Hotels and Resorts |
484,439 | 4.4% | Hotel | Travel & Leisure |
| 18 |  Radisson Hotels |
412,762 | 5.0% | Hotel | Travel & Leisure |
| 19 |  InterContinental |
370,401 | 5.1% | Hotel | Travel & Leisure |
| 20 |  Sandals Resorts |
361,631 | 14.4% | Hotel | Travel & Leisure |
| 21 |  Serviced apartment |
334,344 | 5.8% | Hotel | Travel & Leisure |
| 22 |  Unite the Union |
306,067 | 94.3% | Hotel | Business & Career |
| 23 |  Meliá Hotels International |
300,890 | 10.6% | Hotel | Travel & Leisure |
| 24 |  Hotel Indigo |
291,114 | 12.9% | Hotel | Travel & Leisure |
| 25 |  Hilton Garden Inn |
287,206 | 4.2% | Hotel | Travel & Leisure |
| 26 |  Marina Bay Sands |
273,571 | 5.4% | Hotel | Travel & Leisure |
| 27 |  Ibiza Rocks Hotel |
250,994 | 33.5% | Hotel | Travel & Leisure |
| 28 |  The Belfry |
247,299 | 56.5% | Hotel | Travel & Leisure |
| 29 |  The Grand Hotel |
241,327 | 47.0% | Hotel | Travel & Leisure |
| 30 |  Courtyard by Marriott |
238,049 | 3.4% | Hotel | Travel & Leisure |
| 31 |  Jumeirah Beach Hotel |
227,765 | 27.0% | Hotel | Travel & Leisure |
| 32 |  Rosewood Hotels & Resorts |
222,230 | 7.0% | Hotel | Travel & Leisure |
| 33 |  Sofitel |
220,643 | 5.0% | Hotel | Travel & Leisure |
| 34 |  Screen Actors Guild |
216,815 | 5.6% | Hotel | Movies & TV |
| 35 |  Iberostar Hotels & Resorts |
212,725 | 6.7% | Hotel | Travel & Leisure |
| 36 |  RIU Hotels |
211,620 | 6.2% | Hotel | Travel & Leisure |
| 37 |  Jumeirah (hotel chain) |
193,209 | 11.9% | Hotel | Travel & Leisure |
| 38 |  Waldorf Astoria Hotels & Resorts |
189,897 | 5.0% | Hotel | Travel & Leisure |
| 39 |  Hampton Inn |
187,985 | 2.5% | Hotel | Travel & Leisure |
| 40 |  Tui Blue |
174,559 | 31.7% | Hotel | Travel & Leisure |
| 41 |  B&B Hotels |
167,618 | 2.8% | Hotel | Travel & Leisure |
| 42 |  Merchant Hotel |
158,315 | 81.0% | Hotel | Travel & Leisure |
| 43 |  Luxor Las Vegas |
157,908 | 5.9% | Hotel | Travel & Leisure |
| 44 |  AIR SPACE |
146,397 | 3.2% | Hotel | Travel & Leisure |
| 45 |  The White Horse Inn |
144,526 | 61.5% | Hotel | Travel & Leisure |
| 46 |  Wyndham Hotels & Resorts |
144,287 | 3.3% | Hotel | Travel & Leisure |
| 47 |  Ibis Budget |
143,481 | 6.2% | Hotel | Travel & Leisure |
| 48 |  Jumeirah Carlton Tower |
142,015 | 79.6% | Hotel | Travel & Leisure |
| 49 |  SAG-AFTRA |
138,106 | 5.1% | Hotel | Business & Career |
| 50 |  The Venetian Las Vegas |
133,254 | 3.2% | Hotel | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each hotel by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest hotel in United Kingdom?
Premier Inn currently leads with an estimated audience of 14,763,785 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.