Top 50 Travel websites in United Kingdom
This curated ranking covers the 50 largest travel websites in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 53 travel websites tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Airbnb, TUI and Booking.com lead the list with a combined estimated audience of 39,450,160 people. Across all 50 entries the average audience size is 1,428,835, and the largest, Airbnb, reaches around 15,758,883 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each travel website, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Airbnb |
15,758,883 | 5.8% | Travel website | Travel & Leisure |
| 2 |  TUI |
14,091,759 | 30.2% | Travel website | Travel & Leisure |
| 3 |  Booking.com |
9,599,518 | 10.5% | Travel website | Travel & Leisure |
| 4 |  Trivago |
5,837,929 | 7.8% | Travel website | Travel & Leisure |
| 5 |  Skyscanner |
4,561,519 | 5.7% | Travel website | Travel & Leisure |
| 6 |  Expedia |
4,542,604 | 5.3% | Travel website | Travel & Leisure |
| 7 |  Kayak |
2,982,737 | 6.0% | Travel website | Travel & Leisure |
| 8 |  Lonely Planet |
2,273,195 | 12.2% | Travel website | Travel & Leisure |
| 9 |  Hotels.com |
2,211,673 | 15.0% | Travel website | Travel & Leisure |
| 10 |  Lastminute.com |
1,721,966 | 48.3% | Travel website | Travel & Leisure |
| 11 |  Travelzoo |
1,375,065 | 25.9% | Travel website | Travel & Leisure |
| 12 |  Cheapflights |
1,262,686 | 11.4% | Travel website | Travel & Leisure |
| 13 |  holidaypirates |
1,168,871 | 82.3% | Travel website | Travel & Leisure |
| 14 |  Secret Escapes |
1,166,155 | 18.2% | Travel website | Travel & Leisure |
| 15 |  Thomson Holidays |
877,651 | 4.5% | Travel website | Travel & Leisure |
| 16 |  Opodo |
685,614 | 6.1% | Travel website | Travel & Leisure |
| 17 |  EDreams |
359,442 | 1.7% | Travel website | Travel & Leisure |
| 18 |  Voyage Privé |
194,829 | 3.4% | Travel website | Travel & Leisure |
| 19 |  Omio |
135,266 | 2.1% | Travel website | Travel & Leisure |
| 20 |  CheapTickets |
120,693 | 7.3% | Travel website | Travel & Leisure |
| 21 |  Etstur |
104,949 | 1.1% | Travel website | Travel & Leisure |
| 22 |  HomeAway |
88,012 | 1.2% | Travel website | Travel & Leisure |
| 23 |  CheapOair |
63,878 | 0.6% | Travel website | Travel & Leisure |
| 24 |  Agoda.com |
45,322 | 0.1% | Travel website | Travel & Leisure |
| 25 |  Cleartrip |
39,033 | 0.5% | Travel website | Travel & Leisure |
| 26 |  FareCompare |
37,536 | 9.2% | Travel website | Travel & Leisure |
| 27 |  Orbitz |
30,123 | 0.2% | Travel website | Travel & Leisure |
| 28 |  Railbookers |
22,297 | 14.2% | Travel website | Travel & Leisure |
| 29 |  HolidayCheck |
16,150 | 0.2% | Travel website | Travel & Leisure |
| 30 |  Thomas Cook UK |
11,724 | 63.5% | Travel website | Travel & Leisure |
| 31 |  Matador Network |
11,378 | 7.4% | Travel website | Travel & Leisure |
| 32 |  Holidayguru |
7,044 | 1.1% | Travel website | Travel & Leisure |
| 33 |  Yatra.com |
6,159 | 0.2% | Travel website | Travel & Leisure |
| 34 |  FTI Touristik |
5,804 | 2.6% | Travel website | Travel & Leisure |
| 35 |  Leclerc Voyages |
5,544 | 0.1% | Travel website | Travel & Leisure |
| 36 |  ANCV |
3,469 | 0.2% | Travel website | Travel & Leisure |
| 37 |  Wimdu |
3,011 | 1.4% | Travel website | Travel & Leisure |
| 38 |  TUI Travel |
2,624 | 2.0% | Travel website | Travel & Leisure |
| 39 |  MakeMyTrip.com |
2,539 | 0.2% | Travel website | Travel & Leisure |
| 40 |  Alltours |
1,170 | 0.1% | Travel website | Travel & Leisure |
| 41 |  BookIt.com |
1,079 | 0.1% | Travel website | Travel & Leisure |
| 42 |  Salaün Holidays |
1,055 | 0.4% | Travel website | Travel & Leisure |
| 43 |  Travelocity |
975 | 0.0% | Travel website | Travel & Leisure |
| 44 |  urlaubstracker.de |
722 | 0.9% | Travel website | Travel & Leisure |
| 45 |  lastminute.de |
557 | 0.7% | Travel website | Travel & Leisure |
| 46 |  Arts Et Vie |
485 | 0.2% | Travel website | Travel & Leisure |
| 47 |  Ab-in-den-urlaub.de |
391 | 0.1% | Travel website | Travel & Leisure |
| 48 |  Marco Vasco |
335 | 0.3% | Travel website | Travel & Leisure |
| 49 |  Kurzurlaub.de |
234 | 0.0% | Travel website | Travel & Leisure |
| 50 |  Les Maisons Du Voyage |
130 | 0.3% | Travel website | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each travel website by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel website in United Kingdom?
Airbnb currently leads with an estimated audience of 15,758,883 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.