A data profile of the people who buy, follow and care about Trivago in United Kingdom — modelled from more than twelve digital signal sources. Trivago has an estimated audience of 6,558,251 people in United Kingdom.
The average Trivago fan in United Kingdom is 47.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include TUI, Holiday, Travel website, with strongest over-indexing on TUI (3.15× the country average).
Demographically, the Trivago audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Travelling, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Trivago fan in United Kingdom is more female, around 47.5 years old, with strong Travelling tendencies and a notable affinity for TUI.
The key figures that characterise the Trivago profile in United Kingdom.
62.4% are female, 37.6% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 47.5 |
| Estimated audience size | 6,558,251 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Trivago audience comes from United Kingdom.
| Country | Share |
|---|---|
| Brazil | 9.8% |
| United States | 9.6% |
| United Kingdom | 8.5% |
Where the Trivago audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.58× | |
| 02 | Northern Ireland | ~300K | 1.34× | |
| 03 | East Midlands | ~500K | 1.26× | |
| 04 | South West | ~600K | 1.12× | |
| 05 | North East | ~300K | 1.11× | |
| 06 | Wales | ~400K | 1.08× | |
| 07 | Scotland | ~600K | 1.05× | |
| 08 | Yorkshire and the Humber | ~400K | 0.90× | |
| 09 | East of England | ~500K | 0.88× | |
| 10 | South East | ~700K | 0.82× | |
| 11 | West Midlands | ~200K | 0.71× | |
| 12 | Greater London | ~500K | 0.63× | |
| 13 | England | ~3M | 0.53× |
The strongest cross-interests of the Trivago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel website | Travel & Leisure | 4.37× | ||
| 02 | Expedia | Travel & Leisure | 3.76× | ||
| 03 | Caribbean | Travel & Leisure | 3.58× | ||
| 04 | TUI | Travel & Leisure | 3.15× | ||
| 05 | Travelodge | Travel & Leisure | 3.07× | ||
| 06 | Harrods | Shopping | 2.63× | ||
| 07 | Holiday | Travel & Leisure | 2.58× | ||
| 08 | Airbnb | Travel & Leisure | 2.42× | ||
| 09 | Debenhams | Fashion & Accessoires | 2.41× | ||
| 10 | TK Maxx | Shopping | 2.26× | ||
| 11 | British Airways | Travel & Leisure | 2.12× | ||
| 12 | EasyJet | Travel & Leisure | 2.09× | ||
| 13 | H&M | Shopping | 2.08× | ||
| 14 | Mail Online | News | 2.08× | ||
| 15 | Matalan | Shopping | 2.07× | ||
| 16 | England | Travel & Leisure | 2.02× | ||
| 17 | Marks & Spencer | Shopping | 1.86× | ||
| 18 | London | Travel & Leisure | 1.73× | ||
| 19 | Kitchen | Home & Garden | 1.71× | ||
| 20 | Furniture | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.00× | |
| Price Sensitivity | PREMIUM | 1.48× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.83× |
Trivago's target market in United Kingdom covers an estimated 6,558,251 people, concentrated in England and North West.
62.4% of the Trivago audience are female, 37.6% are male, with an average age of 47.5 years.
Trivago fans show strongest brand affinity for TUI (3.15×), Holiday (2.58×), and Travel website (4.37×) over the country average.
Trivago fans in United Kingdom are most concentrated in England (reach ~3M), North West (reach ~1M), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Trivago itself, the audience over-indexes on Holiday (2.58×), Travel website (4.37×), Travelodge (3.07×), and England (2.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Trivago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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