London Audience in United Kingdom
London has an estimated audience of 30,572,344 people in United Kingdom. 58.4% are female, 41.6% are male, average age 44.1. Top regions: England, South East, East of England. Top brand affinities: Lindsay Davenport, Apache Cassandra.
The average London fan in United Kingdom is 44.1 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Lindsay Davenport, Apache Cassandra, with strongest over-indexing on Lindsay Davenport (1.53× the country average). Demographically, the London audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of London fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 44.1 |
| Estimated audience size | 30,572,344 |
Audience persona
The typical London fan in United Kingdom is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Lindsay Davenport.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 22,929,258 | 2.91× |
| South East | 6,881,250 | 1.77× |
| East of England | 3,281,195 | 1.18× |
| Yorkshire and the Humber | 2,681,262 | 1.09× |
| South West | 2,075,604 | 0.83× |
| East Midlands | 1,597,299 | 0.74× |
| West Midlands | 1,535,910 | 1.17× |
| North West | 1,234,352 | 0.38× |
| North East | 1,006,682 | 0.85× |
| Scotland | 1,000,691 | 0.36× |
| Wales | 664,492 | 0.38× |
| Northern Ireland | 321,329 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lindsay Davenport | 1.53× | Sports |
| Apache Cassandra | 1.54× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.76 |
| Community Orientation | OPEN | 1.54 |
| Luxury Orientation | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.35 |
| Price Sensitivity | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| United Kingdom | 17.8% |
| Italy | 3.9% |
See London audiences in other countries
More City audiences in United Kingdom
- Manchester (14,585,483)
- Birmingham (13,584,813)
- New York City (10,730,850)
- City of London (10,717,420)
- Leeds (9,173,470)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.