London Audience in Germany
London has an estimated audience of 4,460,381 people in Germany. 53.7% are female, 46.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Wikia, Learning to read, Robert Redford, Leeds.
The average London fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Wikia, Learning to read, with strongest over-indexing on Transfermarkt (1.68× the country average). Demographically, the London audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of London fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 37.4 |
| Estimated audience size | 4,460,381 |
Audience persona
The typical London fan in Germany is balanced, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,143,591 | 1.17× |
| Bayern | 788,668 | 1.1× |
| Baden-Württemberg | 700,160 | 1.15× |
| Hessen | 432,745 | 1.27× |
| Niedersachsen | 427,280 | 0.99× |
| Berlin | 235,585 | 1.18× |
| Rheinland-Pfalz | 229,854 | 1.03× |
| Sachsen | 199,154 | 0.91× |
| Schleswig-Holstein | 151,765 | 0.95× |
| Brandenburg | 114,760 | 0.83× |
| Hamburg | 113,189 | 1.12× |
| Thüringen | 92,927 | 0.82× |
| Sachsen-Anhalt | 87,865 | 0.76× |
| Mecklenburg-Vorpommern | 58,845 | 0.69× |
| Saarland | 50,056 | 0.91× |
| Bremen | 42,543 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 1.68× | Sports |
| Wikia | 1.92× | Internet & Social Media |
| Learning to read | 2.27× | Kids & Family |
| Robert Redford | 1.54× | Movies & TV |
| Leeds | 1.53× | Travel & Leisure |
| EartH | 2.16× | Music & Radio |
| Google Docs | 1.7× | Internet & Social Media |
| Brad Pitt | 1.55× | Movies & TV |
| Mission: Impossible | 1.71× | Movies & TV |
| Isabel Marant | 1.81× | Fashion & Accessoires |
| Daily Mail | 1.99× | News |
| ExCel | 2.16× | Music & Radio |
| Ozzy Osbourne | 1.67× | Music & Radio |
| Charlotte Tilbury | 1.65× | Beauty & Wellness |
| The Last of Us | 1.64× | Games |
| Discogs | 1.89× | Music & Radio |
| Dropbox (service) | 1.58× | Technology & Electronics |
| Fanatik | 1.5× | News |
| DuckDuckGo | 1.76× | Internet & Social Media |
| Sporting News | 2.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Design Affinity | PREMIUM | 1.37 |
| Early Adopter Mentality | POWER | 1.32 |
| Sports Activity | POWER | 1.31 |
| Tradition | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| United Kingdom | 17.8% |
| Italy | 3.9% |
See London audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does London have in Germany?
London has an estimated audience of 4,460,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of London fans?
53.7% of London fans are female, 46.3% are male, with an average age of 37.4 years.
Which brands do London fans like most?
London fans show strongest brand affinity for Transfermarkt (1.68×), Wikia (1.92×), and Learning to read (2.27×) over the country average.
Where do London fans live in Germany?
London fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,143,591), Bayern (reach 788,668), and Baden-Württemberg (reach 700,160). These three regions account for the largest share of the active audience.
What other brands do London fans also like?
Beyond London itself, the audience over-indexes on Wikia (1.92×), Learning to read (2.27×), Robert Redford (1.54×), and Leeds (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.