Rascasse Audience Intelligence

London Audience in Germany

Name: London — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about London in Germany — modelled from more than twelve digital signal sources. London has an estimated audience of 4,460,381 people in Germany.

#17among City in Germany #60among POI in Germany #100in Travel & Leisure

The average London fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, EartH, Wikia, with strongest over-indexing on Transfermarkt (1.68× the country average).

Demographically, the London audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical London fan in Germany is balanced, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Transfermarkt.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the London profile in Germany.

Audience size

4.5M

in Germany

Gender

53.7%♀

46.3% male

Age

37.4

average years

Country rank

#1282

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of London fans

53.7% are female, 46.3% are male, average age 37.4.

Fig. 02

Gender split

53.7%

Female

46.3%

Male

Demographic split for London audience in Germany
Metric	Value
Female	53.7%
Male	46.3%
Average age	37.4
Estimated audience size	4,460,381

Fig. 03

Age distribution

Age distribution of the London audience in Germany
Age bracket	Share	%
16-19		23%
20-29		21%
30-39		20%
40-49		21%
50+		15%

Fig. 04

Worldwide distribution

2.6%

of the worldwide London audience comes from Germany.

Worldwide audience distribution share by country for London
Country	Share
United States	18.0%
United Kingdom	17.7%
Italy	3.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the London audience in Germany is strongest.

Fig. 05

Top regions by affinity

London fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~400K	1.25×
02	Nordrhein-Westfalen	~1M	1.15×
03	Baden-Württemberg	~700K	1.14×
04	Berlin	~200K	1.14×
05	Bremen	~40K	1.14×
06	Hamburg	~100K	1.11×
07	Bayern	~800K	1.08×
08	Rheinland-Pfalz	~200K	1.03×
09	Niedersachsen	~400K	0.97×
10	Schleswig-Holstein	~200K	0.96×
11	Saarland	~50K	0.95×
12	Sachsen	~200K	0.91×
13	Brandenburg	~100K	0.84×
14	Thüringen	~100K	0.84×
15	Sachsen-Anhalt	~90K	0.78×
16	Mecklenburg-Vorpommern	~60K	0.72×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the London audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for London audience
#	Interest	Category	×
01	Learning to read	Kids & Family	2.27×
02	EartH	Music & Radio	2.16×
03	Buckingham Palace	Music & Radio	2.16×
04	ExCel	Music & Radio	2.16×
05	Daily Mail	News	1.99×
06	Wikia	Internet & Social Media	1.92×
07	Discogs	Music & Radio	1.89×
08	Isabel Marant	Fashion & Accessoires	1.81×
09	SPRINTS	Music & Radio	1.73×
10	Mission: Impossible	Movies & TV	1.71×
11	Google Docs	Internet & Social Media	1.70×
12	Transfermarkt	Sports	1.68×
13	Ozzy Osbourne	Music & Radio	1.67×
14	Charlotte Tilbury	Beauty & Wellness	1.65×
15	Emily Blunt	Movies & TV	1.61×
16	Dropbox (service)	Technology & Electronics	1.58×
17	Brad Pitt	Movies & TV	1.55×
18	Robert Redford	Movies & TV	1.54×
19	Leeds	Travel & Leisure	1.53×
20	Fanatik	News	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the London audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by London audience · What stands out
Trait	Cluster	Score
Early Adopter Mentality	POWER	1.25×
Career Orientation	POWER	1.13×
Need for Security	CONSERVATISM	1.13×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by London audience · Rather not
Trait	Cluster	Score
Indulgence	JOY	0.78×
Healthy Lifestyle	BALANCE	0.84×
Price Sensitivity	PREMIUM	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does London have in Germany?

London has an estimated audience of 4,460,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of London fans?

53.7% of London fans are female, 46.3% are male, with an average age of 37.4 years.

Which brands do London fans like most?

London fans show strongest brand affinity for Transfermarkt (1.68×), EartH (2.16×), and Wikia (1.92×) over the country average.

Where do London fans live in Germany?

London fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do London fans also like?

Beyond London itself, the audience over-indexes on EartH (2.16×), Wikia (1.92×), Learning to read (2.27×), and Robert Redford (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

Munich (13,817,934)
Cologne (11,127,236)
Düsseldorf (9,799,850)
Bar, Montenegro (9,665,101)
Berlin (8,392,974)

See London audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for London. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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