ExCel Audience in Germany
ExCel has an estimated audience of 1,342,840 people in Germany. 51.6% are female, 48.4% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacations, Family, Stuttgart, Spiegel Online, Self care.
The average ExCel fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacations, Family, Stuttgart, with strongest over-indexing on Vacations (2.51× the country average). Demographically, the ExCel audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of ExCel fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.4 |
| Estimated audience size | 1,342,840 |
Audience persona
The typical ExCel fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 342,770 | 1.17× |
| Bayern | 252,613 | 1.17× |
| Baden-Württemberg | 202,164 | 1.1× |
| Hessen | 130,978 | 1.28× |
| Niedersachsen | 129,940 | 1× |
| Berlin | 74,592 | 1.24× |
| Rheinland-Pfalz | 65,792 | 0.98× |
| Sachsen | 58,238 | 0.88× |
| Schleswig-Holstein | 44,522 | 0.92× |
| Brandenburg | 36,826 | 0.88× |
| Hamburg | 31,128 | 1.03× |
| Sachsen-Anhalt | 28,017 | 0.81× |
| Thüringen | 26,750 | 0.78× |
| Mecklenburg-Vorpommern | 18,488 | 0.72× |
| Saarland | 14,415 | 0.87× |
| Bremen | 13,359 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.51× | Travel & Leisure |
| Family | 1.6× | Kids & Family |
| Stuttgart | 2.51× | Travel & Leisure |
| Spiegel Online | 1.59× | News |
| Self care | 2.56× | Health |
| Lieferando.de | 1.79× | Food & Beverages |
| Hairstyle | 2.28× | Beauty & Wellness |
| German language | 1.97× | Politics & Society |
| North Rhine-Westphalia | 1.8× | Travel & Leisure |
| Concerts | 1.84× | Music & Radio |
| Hygiene | 2.12× | Beauty & Wellness |
| Walking | 2.81× | Sports |
| Vacation rental | 2.61× | Travel & Leisure |
| Radio broadcasting | 2.4× | Music & Radio |
| Musical instrument | 1.97× | Music & Radio |
| Canada | 1.87× | Travel & Leisure |
| Livemusic | 1.84× | Music & Radio |
| Logistics | 2.16× | Business & Career |
| Self-confidence | 2.68× | Health |
| Plumbing | 2.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.22 |
| Sustainability | BALANCE | 1.16 |
| Travelling | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 14.5% |
| Brazil | 8.9% |
See ExCel audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does ExCel have in Germany?
ExCel has an estimated audience of 1,342,840 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ExCel fans?
51.6% of ExCel fans are female, 48.4% are male, with an average age of 37.4 years.
Which brands do ExCel fans like most?
ExCel fans show strongest brand affinity for Vacations (2.51×), Family (1.6×), and Stuttgart (2.51×) over the country average.
Where do ExCel fans live in Germany?
ExCel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 342,770), Bayern (reach 252,613), and Baden-Württemberg (reach 202,164). These three regions account for the largest share of the active audience.
What other brands do ExCel fans also like?
Beyond ExCel itself, the audience over-indexes on Family (1.6×), Stuttgart (2.51×), Spiegel Online (1.59×), and Self care (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ExCel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.