ExCel Audience in United States
ExCel has an estimated audience of 9,528,830 people in United States. 54.9% are female, 45.1% are male, average age 40.7. Top brand affinities: Kia Sportage, Capital One, Google Maps, Indeed.com, CarGurus.
Top brand affinities include Kia Sportage, Capital One, Google Maps, with strongest over-indexing on Kia Sportage (25.38× the country average). Demographically, the ExCel audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of ExCel fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 40.7 |
| Estimated audience size | 9,528,830 |
Audience persona
The typical ExCel fan in United States is balanced, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 25.38× | Cars & Mobility |
| Capital One | 4.12× | Business & Career |
| Google Maps | 3.58× | Internet & Social Media |
| Indeed.com | 3.18× | Business & Career |
| CarGurus | 3.88× | Cars & Mobility |
| Honda HR-V | 16.73× | Cars & Mobility |
| MSN | 2.52× | News |
| Bruce Willis | 4.48× | Movies & TV |
| Diane Keaton | 3.57× | Movies & TV |
| Google News | 3.33× | News |
| Beetlejuice | 2.73× | Movies & TV |
| AccuWeather | 3.55× | Home & Garden |
| Pre-school playgroup | 18.32× | Kids & Family |
| DeviantArt | 3.8× | Internet & Social Media |
| Circle K | 3.72× | Shopping |
| Houston Astros | 4.38× | Sports |
| Staples (Canada) | 2.69× | Business & Career |
| Aaron Rodgers | 3.29× | Sports |
| Enterprise Rent-A-Car | 3.1× | Cars & Mobility |
| Hobby Lobby | 1.98× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.13 |
| Design Affinity | PREMIUM | 1.1 |
| Sustainability | BALANCE | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 14.5% |
| Brazil | 8.9% |
See ExCel audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for ExCel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.