Rascasse Audience Intelligence

ExCel Audience in United States

A data profile of the people who buy, follow and care about ExCel in United States — modelled from more than twelve digital signal sources. ExCel has an estimated audience of 9,983,775 people in United States.

#12among Concert venue in United States#223among POI in United States#257in Music & Radio

The average ExCel fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, London, FedEx, with strongest over-indexing on Concerts (2.1× the country average).

Demographically, the ExCel audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ExCel fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ExCel profile in United States.

Audience size
10M
in United States
Gender
55.7%♀
44.3% male
Age
40.8
average years
Country rank
#3578
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ExCel fans

55.7% are female, 44.3% are male, average age 40.8.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for ExCel audience in United States
MetricValue
Female55.7%
Male44.3%
Average age40.8
Estimated audience size9,983,775
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the ExCel audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

24.0%

of the worldwide ExCel audience comes from United States.

Worldwide audience distribution share by country for ExCel
CountryShare
United States24.0%
Japan14.2%
Brazil9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ExCel audience in United States is strongest.

Fig. 05

Top regions by affinity

ExCel fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~200K1.33×
02Utah~100K1.30×
03Virginia~300K1.19×
04California~1M1.17×
05Louisiana~100K1.16×
06South Dakota~30K1.15×
07New York~600K1.14×
08Connecticut~100K1.13×
09Idaho~50K1.13×
10Texas~900K1.12×
11Arkansas~90K1.12×
12Georgia~300K1.11×
13Indiana~200K1.11×
14Massachusetts~200K1.10×
15North Dakota~20K1.09×
16Rhode Island~30K1.07×
17Tennessee~200K1.06×
18Kentucky~100K1.05×
19Iowa~80K1.05×
20Oklahoma~100K1.04×
21Kansas~80K1.04×
22South Carolina~100K1.03×
23Washington, District of Columbia~30K1.03×
24Pennsylvania~300K1.02×
25Illinois~300K1.02×
26Nebraska~50K1.02×
27Missouri~200K1.01×
28Maryland~200K1.00×
29Washington~200K0.99×
30Alabama~100K0.99×
31Florida~600K0.97×
32North Carolina~300K0.97×
33Arizona~200K0.95×
34New Jersey~200K0.94×
35Michigan~200K0.93×
36Montana~20K0.93×
37Wisconsin~100K0.91×
38Minnesota~100K0.91×
39Oregon~100K0.91×
40Ohio~300K0.90×
41Delaware~20K0.90×
42West Virginia~40K0.89×
43Mississippi~70K0.87×
44Vermont~10K0.86×
45New Hampshire~30K0.85×
46New Mexico~40K0.83×
47Nevada~70K0.76×
48Hawaii~30K0.74×
49Maine~20K0.69×
50Alaska~10K0.65×
Fig. 06

Affinity by region

Affinity by region — ExCel, United States
0.65×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ExCel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ExCel audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.10×
02Sustainable energyHome & Garden1.94×
03LondonTravel & Leisure1.85×
04Tony AwardArts & Culture1.78×
05QVCMovies & TV1.76×
06Compact carCars & Mobility1.74×
07Us WeeklyInternet & Social Media1.72×
08Labor DayPolitics & Society1.67×
09Weather forecastingHome & Garden1.67×
10FedExBusiness & Career1.63×
11Tabloid (newspaper format)Literature1.63×
12Movie theaterMovies & TV1.62×
13Political scienceBusiness & Career1.62×
14First class travelTravel & Leisure1.61×
15Renewable energyBusiness & Career1.58×
16DemocracyPolitics & Society1.57×
17LivemusicMusic & Radio1.56×
18Talk radioMusic & Radio1.56×
19CrosswordGames1.54×
20MeteorologyHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ExCel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ExCel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
SustainabilityBALANCE1.23×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ExCel audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Pet OwnershipJOY0.91×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ExCel have in United States?

ExCel has an estimated audience of 9,983,775 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ExCel fans?

55.7% of ExCel fans are female, 44.3% are male, with an average age of 40.8 years.

03

Which brands do ExCel fans like most?

ExCel fans show strongest brand affinity for Concerts (2.1×), London (1.85×), and FedEx (1.63×) over the country average.

04

Where do ExCel fans live in United States?

ExCel fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do ExCel fans also like?

Beyond ExCel itself, the audience over-indexes on London (1.85×), FedEx (1.63×), Livemusic (1.56×), and Sustainable energy (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See ExCel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ExCel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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