Tony Award Audience in United States

Tony Award logo

Tony Award has an estimated audience of 10,908,750 people in United States. 60.8% are female, 39.2% are male, average age 44.4. Top regions: New York, California, Texas. Top brand affinities: Fox Theatre (Atlanta), Broadway theatre, Matt Bomer, Cosmos, Musical film.

The average Tony Award fan in United States is 44.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Fox Theatre (Atlanta), Broadway theatre, Matt Bomer, with strongest over-indexing on Fox Theatre (Atlanta) (18.5× the country average). Demographically, the Tony Award audience skews more female with an average age of 44.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Event · Subtype: Award

Demographics of Tony Award fans

Demographic split for Tony Award audience in United States
MetricValue
Female60.8%
Male39.2%
Average age44.4
Estimated audience size10,908,750

Audience persona

The typical Tony Award fan in United States is more female, around 44.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Fox Theatre (Atlanta).

Top regions in United States

Top regions ranked by reach for Tony Award in United States
RegionReachAffinity
New York1,658,3862.72×
California1,481,0071.23×
Texas750,1060.8×
Florida656,6900.89×
Illinois476,5711.31×
Pennsylvania437,5641.19×
New Jersey432,9801.56×
North Carolina327,7921×
Ohio326,4610.97×
Massachusetts323,2891.5×
Georgia312,1550.93×
Virginia295,3291.11×
Michigan270,5970.95×
Washington241,3301.1×
Maryland216,7031.16×
Tennessee199,8170.91×
Missouri177,6361.01×
Indiana176,7550.89×
Wisconsin175,2121.07×
Connecticut173,4961.59×
Minnesota160,9941.03×
Colorado160,7620.94×
Arizona158,9240.71×
South Carolina134,0320.82×
Oregon129,7861.04×
Louisiana119,1380.85×
Kentucky111,2490.81×
Alabama102,8620.67×
Oklahoma98,1370.81×
Utah94,6080.97×
Nevada83,5820.79×
Iowa82,4720.92×
Kansas80,9500.94×
Washington, District of Columbia67,9062.07×
Arkansas64,9820.72×
Mississippi55,9930.62×
Nebraska45,9190.84×
New Hampshire45,5731.06×
Rhode Island44,0061.27×
Maine41,2171.05×
Hawaii39,5980.84×
New Mexico39,4600.72×
Idaho38,9850.71×
West Virginia32,5980.64×
Delaware30,8421.02×
Vermont22,5821.18×
Montana21,6170.71×
South Dakota15,3720.61×
Alaska14,9320.64×
North Dakota13,1800.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tony Award audience
BrandAffinityCategory
Fox Theatre (Atlanta)18.5×Travel & Leisure
Broadway theatre6.43×Travel & Leisure
Matt Bomer17.16×Movies & TV
Cosmos20.01×Travel & Leisure
Musical film4.84×Movies & TV
Mrs. Doubtfire17.67×Movies & TV
Euphoria2.54×Movies & TV
Ian McKellen16.76×Movies & TV
Golden Globe Award5.15×Movies & TV
Lin-Manuel Miranda12.66×Movies & TV
Pablo Schreiber14.77×Movies & TV
Variety show4.05×Movies & TV
Harry Potter2.62×Movies & TV
Natural selection3.9×Politics & Society
Evolutionary psychology3.51×Health
The Gilded Age3.69×Movies & TV
Friends2.33×Movies & TV
Liza Minnelli10.75×Music & Radio
Academy Award for Best Actor10.3×Movies & TV
Wicked (musical)6.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tony Award audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
Early Adopter MentalityPOWER1.36
Community OrientationOPEN1.26
ExtroversionTHRILL1.25
SpiritualityBALANCE1.21
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Tony Award
CountryShare
United States68.6%
United Kingdom9.2%
Canada5.7%

See Tony Award audiences in other countries

More Award audiences in United States

Frequently asked questions

How many fans does Tony Award have in United States?

Tony Award has an estimated audience of 10,908,750 people in United States, concentrated in New York and California.

What is the gender split and age of Tony Award fans?

60.8% of Tony Award fans are female, 39.2% are male, with an average age of 44.4 years.

Which brands do Tony Award fans like most?

Tony Award fans show strongest brand affinity for Fox Theatre (Atlanta) (18.5×), Broadway theatre (6.43×), and Matt Bomer (17.16×) over the country average.

Where do Tony Award fans live in United States?

Tony Award fans in United States are most concentrated in New York (reach 1,658,386), California (reach 1,481,007), and Texas (reach 750,106). These three regions account for the largest share of the active audience.

What other brands do Tony Award fans also like?

Beyond Tony Award itself, the audience over-indexes on Broadway theatre (6.43×), Matt Bomer (17.16×), Cosmos (20.01×), and Musical film (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tony Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.