Rascasse Audience Intelligence

Variety show Audience in United States

A data profile of the people who buy, follow and care about Variety show in United States — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 32,758,256 people in United States.

#563among Topic in United States#60in Movies & TV

The average Variety show fan in United States is 46.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cats (musical), TVLine, Superman, with strongest over-indexing on Cats (musical) (6.83× the country average).

Demographically, the Variety show audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Variety show fan in United States is more female, around 46.2 years old, with strong Extroversion tendencies and a notable affinity for Cats (musical).

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Variety show profile in United States.

Audience size
32.8M
in United States
Gender
55.4%♀
44.6% male
Age
46.2
average years
Country rank
#804
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Variety show fans

55.4% are female, 44.6% are male, average age 46.2.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Variety show audience in United States
MetricValue
Female55.4%
Male44.6%
Average age46.2
Estimated audience size32,758,256
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Variety show audience in United States
Age bracketShare%
16-1916%
20-2911%
30-3910%
40-4912%
50+51%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Variety show audience comes from United States.

Worldwide audience distribution share by country for Variety show
CountryShare
United States20.5%
Japan7.6%
China7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Variety show audience in United States is strongest.

Fig. 05

Top regions by affinity

Variety show fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~700K2.18×
02California~4M1.17×
03New York~2M1.17×
04Alaska~80K1.17×
05Vermont~70K1.15×
06North Dakota~70K1.11×
07Hawaii~200K1.10×
08South Dakota~80K1.09×
09Illinois~1M1.08×
10Montana~90K1.04×
11Washington~700K1.03×
12Rhode Island~100K1.03×
13Connecticut~300K1.02×
14Massachusetts~700K1.01×
15Oregon~400K1.01×
16Delaware~90K1.00×
17New Jersey~800K0.99×
18Washington, District of Columbia~100K0.99×
19Idaho~200K0.98×
20West Virginia~100K0.98×
21New Hampshire~100K0.98×
22Maine~100K0.98×
23Virginia~800K0.97×
24Maryland~500K0.97×
25Pennsylvania~1M0.95×
26Iowa~300K0.95×
27Nebraska~200K0.95×
28Tennessee~600K0.94×
29Utah~300K0.94×
30Kansas~200K0.94×
31New Mexico~200K0.94×
32Missouri~500K0.93×
33Minnesota~400K0.93×
34Kentucky~400K0.93×
35Mississippi~200K0.93×
36Arkansas~200K0.92×
37Louisiana~400K0.91×
38Arizona~600K0.90×
39Ohio~900K0.89×
40Wisconsin~400K0.89×
41Oklahoma~300K0.89×
42Georgia~900K0.88×
43Indiana~500K0.86×
44Colorado~400K0.86×
45South Carolina~400K0.86×
46Alabama~400K0.86×
47North Carolina~800K0.85×
48Michigan~700K0.84×
49Texas~2M0.78×
50Florida~1.5M0.74×
Fig. 06

Affinity by region

Affinity by region — Variety show, United States
0.74×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Variety show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Variety show audience
#·InterestCategoryAffinity×
01Hart of DixieMovies & TV11.07×
02TVLineNews10.88×
03Jennifer's BodyMovies & TV9.54×
04TV GuideMovies & TV9.41×
05In the HeightsMusic & Radio8.74×
06Cats (musical)Music & Radio6.83×
07Mrs. DoubtfireMovies & TV6.42×
08Drive-in theaterMovies & TV4.73×
09John CusackMovies & TV4.47×
10Tony AwardArts & Culture4.05×
11Black Mirror (TV series)Movies & TV3.81×
12Movie theaterMovies & TV2.12×
13FandomLiterature1.88×
14Diane KeatonMovies & TV1.86×
15Talk radioMusic & Radio1.67×
16Jimmy KimmelMovies & TV1.67×
17DemocracyPolitics & Society1.62×
18Creative CommonsTechnology & Electronics1.59×
19Made in USABusiness & Career1.53×
20SupermanMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Variety show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Variety show audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.30×
Early Adopter MentalityPOWER1.21×
IndulgenceJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Variety show audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.88×
Pet OwnershipJOY0.89×
Quality AwarenessPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Variety show have in United States?

Variety show has an estimated audience of 32,758,256 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Variety show fans?

55.4% of Variety show fans are female, 44.6% are male, with an average age of 46.2 years.

03

Which brands do Variety show fans like most?

Variety show fans show strongest brand affinity for Cats (musical) (6.83×), TVLine (10.88×), and Superman (1.5×) over the country average.

04

Where do Variety show fans live in United States?

Variety show fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Variety show fans also like?

Beyond Variety show itself, the audience over-indexes on TVLine (10.88×), Superman (1.5×), TV Guide (9.41×), and Jennifer's Body (9.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Variety show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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