Variety show Audience in United States

Variety show has an estimated audience of 32,758,256 people in United States. 55.4% are female, 44.6% are male, average age 46.2. Top regions: California, New York, Texas. Top brand affinities: Capital One, Google Maps, Indeed.com, Diane Keaton, CarGurus.

The average Variety show fan in United States is 46.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (13.52× the country average). Demographically, the Variety show audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Variety show fans

Demographic split for Variety show audience in United States
MetricValue
Female55.4%
Male44.6%
Average age46.2
Estimated audience size32,758,256

Audience persona

The typical Variety show fan in United States is more female, around 46.2 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Variety show in United States
RegionReachAffinity
California4,480,3531.24×
New York2,376,6071.3×
Texas1,989,2170.71×
Florida1,495,9350.67×
Illinois1,189,1411.09×
Pennsylvania1,074,7110.97×
Nevada992,3053.13×
Ohio866,6830.86×
Georgia827,9260.82×
Virginia798,1821×
New Jersey784,2510.94×
North Carolina728,1380.74×
Washington725,6801.1×
Massachusetts696,9331.08×
Michigan598,6600.7×
Tennessee582,4430.89×
Arizona565,0230.84×
Maryland505,3830.9×
Missouri443,9300.84×
Minnesota438,1420.93×
Indiana410,6360.69×
Colorado391,9800.76×
Wisconsin385,3050.78×
Oregon375,5281×
Connecticut366,3841.12×
Kentucky353,2760.86×
Louisiana333,9650.79×
South Carolina313,6410.64×
Alabama269,4200.59×
Utah227,2170.77×
Iowa217,5240.81×
Oklahoma206,6770.57×
Hawaii182,3601.3×
Kansas181,3950.7×
Arkansas177,9660.66×
Mississippi162,7650.6×
Idaho143,1730.87×
Nebraska141,7730.86×
New Mexico124,4410.76×
West Virginia124,0340.81×
Alaska123,7761.77×
New Hampshire110,7150.86×
Montana107,9001.19×
South Dakota106,5021.41×
North Dakota103,6971.54×
Washington, District of Columbia101,0331.03×
Wyoming100,3362.07×
Rhode Island98,6850.95×
Maine98,6260.84×
Vermont97,0631.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Variety show audience
BrandAffinityCategory
Capital One13.52×Business & Career
Google Maps11.71×Internet & Social Media
Indeed.com10.18×Business & Career
Diane Keaton15.13×Movies & TV
CarGurus13.61×Cars & Mobility
Beetlejuice10.23×Movies & TV
Bruce Willis14.58×Movies & TV
DeviantArt13.53×Internet & Social Media
Circle K13.06×Shopping
Aaron Rodgers11.56×Sports
AccuWeather10.87×Home & Garden
Billy Bob Thornton14.16×Movies & TV
Enterprise Rent-A-Car9.57×Cars & Mobility
Khan Academy12.64×Business & Career
Blake Lively14.36×Movies & TV
Dots (video game)39.08×Games
ICloud13.27×Technology & Electronics
Google News8.33×News
Matthew McConaughey12.32×Movies & TV
Ozzy Osbourne12.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Variety show audience
TraitClusterScore
ExtroversionTHRILL1.54
Early Adopter MentalityPOWER1.23
LGBTQ+ IdentityOPEN1.13
Social Media UsageJOY1.13
SustainabilityBALANCE1.09
TraditionCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Variety show
CountryShare
United States20.5%
Japan7.6%
China7.3%

See Variety show audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Variety show have in United States?

Variety show has an estimated audience of 32,758,256 people in United States, concentrated in California and New York.

What is the gender split and age of Variety show fans?

55.4% of Variety show fans are female, 44.6% are male, with an average age of 46.2 years.

Which brands do Variety show fans like most?

Variety show fans show strongest brand affinity for Capital One (13.52×), Google Maps (11.71×), and Indeed.com (10.18×) over the country average.

Where do Variety show fans live in United States?

Variety show fans in United States are most concentrated in California (reach 4,480,353), New York (reach 2,376,607), and Texas (reach 1,989,217). These three regions account for the largest share of the active audience.

What other brands do Variety show fans also like?

Beyond Variety show itself, the audience over-indexes on Google Maps (11.71×), Indeed.com (10.18×), Diane Keaton (15.13×), and CarGurus (13.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.