A data profile of the people who buy, follow and care about Variety show in Italy — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 5,784,219 people in Italy.
Variety show has an estimated audience of 5,784,219 people in Italy. 56.6% are female, 43.4% are male, average age 49.4. Top brand affinities: Wikipedia, Singer-songwriter, Harry Potter, Batman, Superman.
Top brand affinities include Wikipedia, Singer-songwriter, Harry Potter, with strongest over-indexing on Wikipedia (2.54× the country average).
Demographically, the Variety show audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
The typical Variety show fan in Italy is more female, around 49.4 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Variety show profile in Italy.
56.6% are female, 43.4% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 49.4 |
| Estimated audience size | 5,784,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 8% | |
| 30-39 | 10% | |
| 40-49 | 10% | |
| 50+ | 62% |
of the worldwide Variety show audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 7.6% |
| China | 7.3% |
The strongest cross-interests of the Variety show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean drama | Movies & TV | 3.36× | ||
| 02 | Wikipedia | Internet & Social Media | 2.54× | ||
| 03 | Improvisation | Music & Radio | 2.51× | ||
| 04 | Volagratis | Travel & Leisure | 2.50× | ||
| 05 | Diane Keaton | Movies & TV | 2.36× | ||
| 06 | Satire | Literature | 1.98× | ||
| 07 | Massively multiplayer online games | Games | 1.93× | ||
| 08 | Sanremo Music Festival | Music & Radio | 1.85× | ||
| 09 | Contemporary R&B | Music & Radio | 1.76× | ||
| 10 | Draught beer | Food & Beverages | 1.76× | ||
| 11 | Progressive rock | Music & Radio | 1.73× | ||
| 12 | Superman | Movies & TV | 1.72× | ||
| 13 | Batman | Movies & TV | 1.68× | ||
| 14 | Rice | Food & Beverages | 1.67× | ||
| 15 | Laura Pausini | Music & Radio | 1.65× | ||
| 16 | Singer-songwriter | Music & Radio | 1.62× | ||
| 17 | Canale 5 | Movies & TV | 1.58× | ||
| 18 | Ligue 1 | Sports | 1.58× | ||
| 19 | Harry Potter | Movies & TV | 1.52× | ||
| 20 | Balenciaga | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.27× | |
| Community Orientation | OPEN | 1.23× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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