A data profile of the people who buy, follow and care about Variety show in India — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 4,190,332 people in India.
Variety show has an estimated audience of 4,190,332 people in India. 33.6% are female, 66.4% are male, average age 33.8. Top brand affinities: Jim Parsons, Superman, Harry Potter, Lee Jong-suk, Wikipedia.
Top brand affinities include Jim Parsons, Superman, Harry Potter, with strongest over-indexing on Jim Parsons (52.33× the country average).
Demographically, the Variety show audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Variety show fan in India is more male, around 33.8 years old, with strong Indulgence tendencies and a notable affinity for Jim Parsons.
The key figures that characterise the Variety show profile in India.
33.6% are female, 66.4% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 33.8 |
| Estimated audience size | 4,190,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 18% |
of the worldwide Variety show audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 7.6% |
| China | 7.3% |
The strongest cross-interests of the Variety show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Parsons | Movies & TV | 52.33× | ||
| 02 | Lee Jong-suk | Movies & TV | 8.73× | ||
| 03 | Big Brother (TV series) | Movies & TV | 8.26× | ||
| 04 | Malcolm in the Middle | Movies & TV | 7.20× | ||
| 05 | Maersk | Business & Career | 7.05× | ||
| 06 | Minecraft | Games | 3.28× | ||
| 07 | Wattpad | Internet & Social Media | 2.91× | ||
| 08 | Macau | Travel & Leisure | 2.62× | ||
| 09 | Hindustan | Politics & Society | 2.31× | ||
| 10 | Superman | Movies & TV | 2.27× | ||
| 11 | Batman | Movies & TV | 2.05× | ||
| 12 | Singapore | Travel & Leisure | 2.05× | ||
| 13 | Anthropology | Business & Career | 2.00× | ||
| 14 | Volunteering | Politics & Society | 1.87× | ||
| 15 | Wikipedia | Internet & Social Media | 1.83× | ||
| 16 | Katrina Kaif | Movies & TV | 1.81× | ||
| 17 | Drawing | Home & Garden | 1.74× | ||
| 18 | Harry Potter | Movies & TV | 1.70× | ||
| 19 | Comics | Literature | 1.59× | ||
| 20 | Himalayas | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Extroversion | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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