A data profile of the people who buy, follow and care about Variety show in United Kingdom — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 6,881,665 people in United Kingdom.
The average Variety show fan in United Kingdom is 49.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Hobby, Wikipedia, Superman, with strongest over-indexing on Hobby (1.71× the country average).
Demographically, the Variety show audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Variety show fan in United Kingdom is more female, around 49.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hobby.
The key figures that characterise the Variety show profile in United Kingdom.
58.6% are female, 41.4% are male, average age 49.4.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 49.4 |
| Estimated audience size | 6,881,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 10% | |
| 30-39 | 10% | |
| 40-49 | 12% | |
| 50+ | 60% |
of the worldwide Variety show audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 7.6% |
| China | 7.3% |
Where the Variety show audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 1.56× | |
| 02 | East of England | ~700K | 1.09× | |
| 03 | South West | ~600K | 1.07× | |
| 04 | West Midlands | ~300K | 1.03× | |
| 05 | East Midlands | ~500K | 1.02× | |
| 06 | Northern Ireland | ~200K | 0.99× | |
| 07 | North East | ~300K | 0.98× | |
| 08 | South East | ~900K | 0.97× | |
| 09 | Wales | ~400K | 0.97× | |
| 10 | Yorkshire and the Humber | ~500K | 0.96× | |
| 11 | North West | ~700K | 0.93× | |
| 12 | Scotland | ~600K | 0.92× |
The strongest cross-interests of the Variety show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Korean drama | Movies & TV | 3.25× | ||
| 02 | Sketch comedy | Movies & TV | 2.32× | ||
| 03 | Wikipedia | Internet & Social Media | 2.14× | ||
| 04 | Adoption | Kids & Family | 1.95× | ||
| 05 | Jazz fusion | Music & Radio | 1.92× | ||
| 06 | Esso | Cars & Mobility | 1.88× | ||
| 07 | Refrigerator | Home & Garden | 1.83× | ||
| 08 | Mother's Day | Kids & Family | 1.80× | ||
| 09 | Millie Bobby Brown | Movies & TV | 1.80× | ||
| 10 | Risk management | Business & Career | 1.79× | ||
| 11 | Hot tub | Home & Garden | 1.78× | ||
| 12 | Fish and chips | Food & Beverages | 1.73× | ||
| 13 | Satire | Literature | 1.72× | ||
| 14 | Hobby | Home & Garden | 1.71× | ||
| 15 | Mobile home | Cars & Mobility | 1.66× | ||
| 16 | Motorhome | Cars & Mobility | 1.64× | ||
| 17 | Michael Jackson | Music & Radio | 1.62× | ||
| 18 | Volunteering | Politics & Society | 1.61× | ||
| 19 | Superman | Movies & TV | 1.53× | ||
| 20 | Dentistry | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.20× | |
| Patriotism | CONSERVATISM | 1.09× | |
| Extroversion | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.86× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.87× |
Variety show has an estimated audience of 6,881,665 people in United Kingdom, concentrated in England and South East.
58.6% of Variety show fans are female, 41.4% are male, with an average age of 49.4 years.
Variety show fans show strongest brand affinity for Hobby (1.71×), Wikipedia (2.14×), and Superman (1.53×) over the country average.
Variety show fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Variety show itself, the audience over-indexes on Wikipedia (2.14×), Superman (1.53×), Refrigerator (1.83×), and Esso (1.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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