A data profile of the people who buy, follow and care about Variety show in Spain — modelled from more than twelve digital signal sources. Variety show has an estimated audience of 2,796,981 people in Spain.
Variety show has an estimated audience of 2,796,981 people in Spain. 57.4% are female, 42.6% are male, average age 49.3. Top brand affinities: Local food, WhatsApp, Superman, IBEX 35, Caixabank.
Top brand affinities include Local food, WhatsApp, Superman, with strongest over-indexing on Local food (2.54× the country average).
Demographically, the Variety show audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Variety show fan in Spain is more female, around 49.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Local food.
The key figures that characterise the Variety show profile in Spain.
57.4% are female, 42.6% are male, average age 49.3.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 49.3 |
| Estimated audience size | 2,796,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 9% | |
| 30-39 | 11% | |
| 40-49 | 14% | |
| 50+ | 57% |
of the worldwide Variety show audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 7.6% |
| China | 7.3% |
The strongest cross-interests of the Variety show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jensen Ackles | Movies & TV | 6.59× | ||
| 02 | Sketch comedy | Movies & TV | 3.83× | ||
| 03 | Japanese hip hop | Music & Radio | 3.12× | ||
| 04 | Local food | Food & Beverages | 2.54× | ||
| 05 | Satire | Literature | 2.50× | ||
| 06 | Millie Bobby Brown | Movies & TV | 2.46× | ||
| 07 | Creative Commons | Technology & Electronics | 2.18× | ||
| 08 | Non-fiction books | Literature | 2.10× | ||
| 09 | Superman | Movies & TV | 1.98× | ||
| 10 | RTVE | Movies & TV | 1.95× | ||
| 11 | Refrigerator | Home & Garden | 1.87× | ||
| 12 | Michael Jackson | Music & Radio | 1.86× | ||
| 13 | Batman | Movies & TV | 1.74× | ||
| 14 | Innovation | Business & Career | 1.73× | ||
| 15 | Twitch | Games | 1.71× | ||
| 16 | Caixabank | Business & Career | 1.67× | ||
| 17 | FilmAffinity | Movies & TV | 1.66× | ||
| 18 | Podcast | Music & Radio | 1.63× | ||
| 19 | Internet & Social Media | 1.62× | |||
| 20 | IBEX 35 | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Individualism | JOY | 1.28× | |
| Community Orientation | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Variety show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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