A data profile of the people who buy, follow and care about RTVE in Spain — modelled from more than twelve digital signal sources. RTVE has an estimated audience of 4,653,275 people in Spain.
The average RTVE fan in Spain is 49.7 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include BBVA, Soccer, Julio Iglesias, with strongest over-indexing on BBVA (1.52× the country average).
Demographically, the RTVE audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical RTVE fan in Spain is more female, around 49.7 years old, with strong Community Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the RTVE profile in Spain.
56.8% are female, 43.2% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 49.7 |
| Estimated audience size | 4,653,275 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 29% | |
| 50+ | 45% |
of the worldwide RTVE audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 72.2% |
| Mexico | 4.7% |
| United States | 2.6% |
Where the RTVE audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~300K | 1.27× | |
| 02 | Navarre | ~70K | 1.18× | |
| 03 | Community of Madrid | ~900K | 1.15× | |
| 04 | Castilla-La Mancha | ~200K | 1.13× | |
| 05 | Aragon | ~100K | 1.12× | |
| 06 | La Rioja | ~30K | 1.10× | |
| 07 | Basque Autonomous Country | ~200K | 1.06× | |
| 08 | Extremadura | ~100K | 1.06× | |
| 09 | Cantabria | ~60K | 1.06× | |
| 10 | Galicia | ~200K | 1.01× | |
| 11 | Region of Murcia | ~200K | 0.98× | |
| 12 | Principality of Asturias | ~100K | 0.97× | |
| 13 | Comunidad Valenciana | ~500K | 0.95× | |
| 14 | Andalusia | ~800K | 0.91× | |
| 15 | Catalonia | ~600K | 0.70× | |
| 16 | Canary Islands | ~200K | 0.68× | |
| 17 | Balearic Islands | ~90K | 0.68× |
The strongest cross-interests of the RTVE audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Animal rights | Politics & Society | 3.17× | ||
| 02 | Julio Iglesias | Music & Radio | 2.90× | ||
| 03 | Movistar | Technology & Electronics | 2.42× | ||
| 04 | Movistar+ | Movies & TV | 2.35× | ||
| 05 | Cadena SER | Music & Radio | 2.31× | ||
| 06 | El Mundo Deportivo (newspaper) | News | 2.14× | ||
| 07 | Mercadona | Shopping | 2.07× | ||
| 08 | History | Literature | 2.00× | ||
| 09 | Dogs | Pets & Animals | 1.91× | ||
| 10 | Current events | Arts & Culture | 1.90× | ||
| 11 | Psychology | Business & Career | 1.83× | ||
| 12 | Comedy movies | Movies & TV | 1.82× | ||
| 13 | Televisions | Technology & Electronics | 1.80× | ||
| 14 | Nature | Home & Garden | 1.74× | ||
| 15 | YouTube | Movies & TV | 1.72× | ||
| 16 | Photography | Arts & Culture | 1.70× | ||
| 17 | Soccer | Sports | 1.67× | ||
| 18 | FIFA World Cup | Sports | 1.63× | ||
| 19 | Business | Business & Career | 1.56× | ||
| 20 | BBVA | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.59× | |
| Creativity | OPEN | 1.44× | |
| Extroversion | THRILL | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Travelling | THRILL | 0.95× | |
| Early Adopter Mentality | POWER | 0.96× |
RTVE has an estimated audience of 4,653,275 people in Spain, concentrated in Community of Madrid and Andalusia.
56.8% of RTVE fans are female, 43.2% are male, with an average age of 49.7 years.
RTVE fans show strongest brand affinity for BBVA (1.52×), Soccer (1.67×), and Julio Iglesias (2.9×) over the country average.
RTVE fans in Spain are most concentrated in Community of Madrid (reach ~900K), Andalusia (reach ~800K), and Catalonia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond RTVE itself, the audience over-indexes on Soccer (1.67×), Julio Iglesias (2.9×), Photography (1.7×), and Televisions (1.8×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for RTVE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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