DIRECTV Sports Audience in Spain
DIRECTV Sports has an estimated audience of 16,794,450 people in Spain. 50.9% are female, 49.1% are male, average age 39.8. Top brand affinities: Logan Paul, Jake Paul, General Electric, Deportivo Cali, FK Partizan.
Top brand affinities include Logan Paul, Jake Paul, General Electric, with strongest over-indexing on Logan Paul (199.38× the country average). Demographically, the DIRECTV Sports audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Category: Movies & TV · Type: TV Channel
Audience demographics of DIRECTV Sports
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 39.8 |
| Estimated audience size | 16,794,450 |
Audience persona
The typical DIRECTV Sports fan in Spain is balanced, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Logan Paul.
Top brand affinities of DIRECTV Sports fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Logan Paul | 199.38× | Movies & TV |
| Jake Paul | 64.42× | Internet & Social Media |
| General Electric | 104.2× | Home & Garden |
| Deportivo Cali | 64.95× | Sports |
| FK Partizan | 177.83× | Sports |
| VirtualDJ | 39.49× | Technology & Electronics |
| Real Madrid Baloncesto | 5.02× | Sports |
| Eredivisie | 14.79× | Sports |
| Internet celebrity | 3.88× | Internet & Social Media |
| Udinese Calcio | 20× | Sports |
| Master of Business Administration | 3.64× | Business & Career |
| Political science | 3.57× | Business & Career |
| Betfair | 3.04× | Games |
| Rangers FC | 11.76× | Sports |
| Fox Sports | 6.39× | Movies & TV |
| Politics | 1.57× | Politics & Society |
| Paul Kalkbrenner | 14.33× | Music & Radio |
| Sporting Clube de Portugal | 6.87× | Sports |
| YouTube Music | 2.84× | Internet & Social Media |
| TUI | 5.45× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.38 |
| Sustainability | BALANCE | 1.36 |
| Need for Security | CONSERVATISM | 1.36 |
| Career Orientation | POWER | 1.35 |
| Tradition | CONSERVATISM | 1.3 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 41.8% |
| Slovakia | 9.1% |
| Romania | 3.2% |
See DIRECTV Sports audiences in other countries
More Movies & TV audiences in Spain
- Telecinco (11,543,895)
- Antena 3 (Spain) (10,038,889)
- Netflix (9,692,484)
- LaSexta (7,841,821)
- Movistar+ (7,649,663)
How to read this data
Audience size is the estimated number of people in Spain who actively search for DIRECTV Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.