A data profile of the people who buy, follow and care about DIRECTV Sports in Spain — modelled from more than twelve digital signal sources. DIRECTV Sports has an estimated audience of 17,017,851 people in Spain.
DIRECTV Sports has an estimated audience of 17,017,851 people in Spain. 50.9% are female, 49.1% are male, average age 39.8. Top brand affinities: Logan Paul, Jake Paul, Deportivo Cali, General Electric, FK Partizan.
Top brand affinities include Logan Paul, Jake Paul, Deportivo Cali, with strongest over-indexing on Logan Paul (199.38× the country average).
Demographically, the DIRECTV Sports audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Sustainability.
The typical DIRECTV Sports fan in Spain is balanced, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Logan Paul.
The key figures that characterise the DIRECTV Sports profile in Spain.
50.9% are female, 49.1% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 39.8 |
| Estimated audience size | 17,017,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 30% | |
| 50+ | 16% |
of the worldwide DIRECTV Sports audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 41.3% |
| Slovakia | 8.8% |
| Romania | 3.1% |
The strongest cross-interests of the DIRECTV Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Logan Paul | Movies & TV | 199.38× | ||
| 02 | FK Partizan | Sports | 177.83× | ||
| 03 | General Electric | Home & Garden | 104.20× | ||
| 04 | Deportivo Cali | Sports | 64.95× | ||
| 05 | Jake Paul | Internet & Social Media | 64.42× | ||
| 06 | VirtualDJ | Technology & Electronics | 39.49× | ||
| 07 | Udinese Calcio | Sports | 20.00× | ||
| 08 | Eredivisie | Sports | 14.79× | ||
| 09 | Paul Kalkbrenner | Music & Radio | 14.33× | ||
| 10 | Giannis Antetokounmpo | Sports | 8.12× | ||
| 11 | Atlético Nacional | Sports | 7.28× | ||
| 12 | Sporting Clube de Portugal | Sports | 6.87× | ||
| 13 | Real Madrid Baloncesto | Sports | 5.02× | ||
| 14 | Major League Soccer | Sports | 4.30× | ||
| 15 | Internet celebrity | Internet & Social Media | 3.88× | ||
| 16 | Master of Business Administration | Business & Career | 3.64× | ||
| 17 | Political science | Business & Career | 3.57× | ||
| 18 | Betfair | Games | 3.04× | ||
| 19 | Electronic dance music | Music & Radio | 2.38× | ||
| 20 | Politics | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.38× | |
| Sustainability | BALANCE | 1.36× | |
| Need for Security | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| Extroversion | THRILL | 0.71× | |
| Community Orientation | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for DIRECTV Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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