DIRECTV Sports Audience in Spain
DIRECTV Sports has an estimated audience of 7,458,952 people in Spain. 50.9% are female, 49.1% are male, average age 39.8. Top brand affinities: Logan Paul, FK Partizan, Jake Paul, Deportivo Cali, General Electric.
Top brand affinities include Logan Paul, FK Partizan, Jake Paul, with strongest over-indexing on Logan Paul (191.96× the country average). Demographically, the DIRECTV Sports audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Category: Movies & TV · Type: TV Channel
Demographics of DIRECTV Sports fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 39.8 |
| Estimated audience size | 7,458,952 |
Audience persona
The typical DIRECTV Sports fan in Spain is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Logan Paul.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Logan Paul | 191.96× | Movies & TV |
| FK Partizan | 248.05× | Sports |
| Jake Paul | 63.46× | Internet & Social Media |
| Deportivo Cali | 65.26× | Sports |
| General Electric | 97.02× | Home & Garden |
| Singer-songwriter | 7.09× | Music & Radio |
| Eredivisie | 19.84× | Sports |
| FC Bayern Munich | 3.08× | Sports |
| VirtualDJ | 33.07× | Technology & Electronics |
| Sports nutrition | 7.06× | Food & Beverages |
| Betfair | 4.2× | Games |
| Sporting Clube de Portugal | 10.36× | Sports |
| Iberia (airline) | 1.8× | Travel & Leisure |
| MoneyGram | 7.47× | Business & Career |
| 1.88× | Internet & Social Media | |
| Real Madrid Baloncesto | 3.91× | Sports |
| Borussia Dortmund | 5.07× | Sports |
| Rangers FC | 14.28× | Sports |
| Carlo Ancelotti | 5.19× | Sports |
| Primeira Liga | 11.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.36 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Sustainability | BALANCE | 1.25 |
| Risk Appetite | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 24.9% |
| Slovakia | 12.2% |
| Romania | 4.3% |
See DIRECTV Sports audiences in other countries
More Movies & TV audiences in Spain
- Telecinco (11,543,895)
- Antena 3 (Spain) (10,038,889)
- Netflix (9,692,484)
- LaSexta (7,841,821)
- Movistar+ (7,649,663)
How to read this data
Audience size is the estimated number of people in Spain who actively search for DIRECTV Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.