Telecinco Audience in Spain
Telecinco has an estimated audience of 11,543,894 people in Spain. 67.7% are female, 32.3% are male, average age 44.2. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Carrefour Express, Tinder, Aerobic exercise, Muscle & Fitness, Men's Fitness.
The average Telecinco fan in Spain is 44.2 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Carrefour Express, Tinder, Aerobic exercise, with strongest over-indexing on Carrefour Express (2.4× the country average). Demographically, the Telecinco audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Audience demographics of Telecinco
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 44.2 |
| Estimated audience size | 11,543,894 |
Audience persona
The typical Telecinco fan in Spain is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Carrefour Express.
Telecinco fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | ~2M | 0.81× |
| Community of Madrid | ~1.5M | 0.82× |
| Catalonia | ~1M | 0.54× |
| Comunidad Valenciana | ~900K | 0.69× |
| Galicia | ~600K | 1.15× |
| Castile and León | ~600K | 1.22× |
| Basque Autonomous Country | ~600K | 1.42× |
| Castilla-La Mancha | ~500K | 1.11× |
| Canary Islands | ~500K | 0.82× |
| Principality of Asturias | ~300K | 1.14× |
| Aragon | ~300K | 1.02× |
| Region of Murcia | ~300K | 0.73× |
| Extremadura | ~300K | 1.04× |
| Cantabria | ~200K | 1.55× |
| Navarre | ~200K | 1.28× |
| Balearic Islands | ~200K | 0.56× |
| La Rioja | ~80K | 1.1× |
Top brand affinities of Telecinco fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Express | 2.4× | Shopping |
| Tinder | 2.22× | Internet & Social Media |
| Aerobic exercise | 2.02× | Sports |
| Muscle & Fitness | 1.64× | Sports |
| Men's Fitness | 1.57× | Sports |
| Female bodybuilding | 2.39× | Sports |
| Crossfit Training | 2.14× | Sports |
| Prozis | 2.39× | Shopping |
| High-intensity interval training | 2.06× | Sports |
| Protein bar | 2.4× | Food & Beverages |
| Tesla Motors | 1.54× | Cars & Mobility |
| Downhill mountain biking | 2.05× | Sports |
| Bodyweight exercise | 2.21× | Sports |
| Sports nutrition | 1.63× | Food & Beverages |
| Career development | 1.55× | Business & Career |
| NBA Finals | 1.54× | Sports |
| Spartan race | 2.39× | Sports |
| Detergent | 1.57× | Home & Garden |
| Sunday Brunch | 1.61× | Kids & Family |
| Full breakfast | 1.57× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.02 |
| Early Adopter Mentality | POWER | 1.02 |
| Quality Awareness | PREMIUM | 0.98 |
| Extroversion | THRILL | 0.95 |
| Career Orientation | POWER | 0.95 |
| Sports Activity | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 79.7% |
| United States | 4.0% |
| Portugal | 3.2% |
See Telecinco audiences in other countries
More Movies & TV audiences in Spain
- DIRECTV Sports (16,794,450)
- Antena 3 (Spain) (10,038,889)
- Netflix (9,692,484)
- LaSexta (7,841,821)
- Movistar+ (7,649,663)
Frequently asked questions
How many fans does Telecinco have in Spain?
Telecinco has an estimated audience of 11,543,894 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Telecinco fans?
67.7% of Telecinco fans are female, 32.3% are male, with an average age of 44.2 years.
Which brands do Telecinco fans like most?
Telecinco fans show strongest brand affinity for Carrefour Express (2.4×), Tinder (2.22×), and Aerobic exercise (2.02×) over the country average.
Where do Telecinco fans live in Spain?
Telecinco fans in Spain are most concentrated in Andalusia (reach ~2M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Telecinco fans also like?
Beyond Telecinco itself, the audience over-indexes on Tinder (2.22×), Aerobic exercise (2.02×), Muscle & Fitness (1.64×), and Men's Fitness (1.57×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Telecinco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.