A data profile of the people who buy, follow and care about Telecinco in Spain — modelled from more than twelve digital signal sources. Telecinco has an estimated audience of 10,149,567 people in Spain.
The average Telecinco fan in Spain is 44.2 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Carrefour Express, Tinder, Aerobic exercise, with strongest over-indexing on Carrefour Express (2.4× the country average).
Demographically, the Telecinco audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Telecinco fan in Spain is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Carrefour Express.
The key figures that characterise the Telecinco profile in Spain.
67.7% are female, 32.3% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 44.2 |
| Estimated audience size | 10,149,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Telecinco audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 77.6% |
| United States | 4.4% |
| Portugal | 3.6% |
Where the Telecinco audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~200K | 1.55× | |
| 02 | Basque Autonomous Country | ~500K | 1.42× | |
| 03 | Navarre | ~200K | 1.28× | |
| 04 | Castile and León | ~600K | 1.22× | |
| 05 | Galicia | ~600K | 1.15× | |
| 06 | Principality of Asturias | ~300K | 1.14× | |
| 07 | Castilla-La Mancha | ~500K | 1.11× | |
| 08 | La Rioja | ~70K | 1.10× | |
| 09 | Extremadura | ~200K | 1.04× | |
| 10 | Aragon | ~300K | 1.02× | |
| 11 | Community of Madrid | ~1.5M | 0.82× | |
| 12 | Canary Islands | ~400K | 0.82× | |
| 13 | Andalusia | ~1.5M | 0.81× | |
| 14 | Region of Murcia | ~300K | 0.73× | |
| 15 | Comunidad Valenciana | ~800K | 0.69× | |
| 16 | Balearic Islands | ~200K | 0.56× | |
| 17 | Catalonia | ~1M | 0.54× |
The strongest cross-interests of the Telecinco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Express | Shopping | 2.40× | ||
| 02 | Protein bar | Food & Beverages | 2.40× | ||
| 03 | Female bodybuilding | Sports | 2.39× | ||
| 04 | Prozis | Shopping | 2.39× | ||
| 05 | Spartan race | Sports | 2.39× | ||
| 06 | Tinder | Internet & Social Media | 2.22× | ||
| 07 | Bodyweight exercise | Sports | 2.21× | ||
| 08 | Crossfit Training | Sports | 2.14× | ||
| 09 | High-intensity interval training | Sports | 2.06× | ||
| 10 | Downhill mountain biking | Sports | 2.05× | ||
| 11 | Aerobic exercise | Sports | 2.02× | ||
| 12 | Muscle & Fitness | Sports | 1.64× | ||
| 13 | Sports nutrition | Food & Beverages | 1.63× | ||
| 14 | Sunday Brunch | Kids & Family | 1.61× | ||
| 15 | Men's Fitness | Sports | 1.57× | ||
| 16 | Detergent | Home & Garden | 1.57× | ||
| 17 | Full breakfast | Food & Beverages | 1.57× | ||
| 18 | Career development | Business & Career | 1.55× | ||
| 19 | Tesla Motors | Cars & Mobility | 1.54× | ||
| 20 | NBA Finals | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.02× | |
| Early Adopter Mentality | POWER | 1.02× | |
| Quality Awareness | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.75× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Tradition | CONSERVATISM | 0.79× |
Telecinco has an estimated audience of 10,149,567 people in Spain, concentrated in Andalusia and Community of Madrid.
67.7% of Telecinco fans are female, 32.3% are male, with an average age of 44.2 years.
Telecinco fans show strongest brand affinity for Carrefour Express (2.4×), Tinder (2.22×), and Aerobic exercise (2.02×) over the country average.
Telecinco fans in Spain are most concentrated in Andalusia (reach ~1.5M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Telecinco itself, the audience over-indexes on Tinder (2.22×), Aerobic exercise (2.02×), Muscle & Fitness (1.64×), and Men's Fitness (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Telecinco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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