A data profile of the people who buy, follow and care about Netflix in Spain — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 8,932,298 people in Spain.
The average Netflix fan in Spain is 43.1 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Ana de Armas, Demi Moore, David Harbour, with strongest over-indexing on Ana de Armas (1.82× the country average).
Demographically, the Netflix audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Netflix fan in Spain is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Ana de Armas.
The key figures that characterise the Netflix profile in Spain.
56.0% are female, 44.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.1 |
| Estimated audience size | 8,932,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Netflix audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~300K | 1.11× | |
| 02 | Aragon | ~300K | 1.11× | |
| 03 | Castilla-La Mancha | ~400K | 1.09× | |
| 04 | Catalonia | ~1.5M | 1.08× | |
| 05 | Andalusia | ~2M | 1.06× | |
| 06 | Comunidad Valenciana | ~1M | 1.06× | |
| 07 | Extremadura | ~200K | 1.04× | |
| 08 | Castile and León | ~400K | 1.00× | |
| 09 | Community of Madrid | ~1.5M | 0.97× | |
| 10 | Canary Islands | ~400K | 0.97× | |
| 11 | Galicia | ~400K | 0.96× | |
| 12 | Principality of Asturias | ~200K | 0.95× | |
| 13 | La Rioja | ~50K | 0.94× | |
| 14 | Basque Autonomous Country | ~300K | 0.93× | |
| 15 | Navarre | ~100K | 0.93× | |
| 16 | Cantabria | ~100K | 0.92× | |
| 17 | Balearic Islands | ~200K | 0.87× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | David Harbour | Movies & TV | 2.30× | ||
| 02 | It (novel) | Literature | 2.22× | ||
| 03 | Hugh Grant | Movies & TV | 2.12× | ||
| 04 | Hugo Silva | Movies & TV | 2.06× | ||
| 05 | Ana de Armas | Movies & TV | 1.82× | ||
| 06 | Robert De Niro | Movies & TV | 1.79× | ||
| 07 | Demi Moore | Movies & TV | 1.77× | ||
| 08 | José Ortega Cano | Sports | 1.76× | ||
| 09 | Moana (2016 film) | Movies & TV | 1.76× | ||
| 10 | John Travolta | Movies & TV | 1.72× | ||
| 11 | Kevin Costner | Movies & TV | 1.72× | ||
| 12 | Makeup &hair | Beauty & Wellness | 1.71× | ||
| 13 | Monster Hunter | Games | 1.64× | ||
| 14 | Sadie Sink | Movies & TV | 1.60× | ||
| 15 | Úrsula Corberó | Movies & TV | 1.58× | ||
| 16 | Foreign language | Business & Career | 1.57× | ||
| 17 | Finn Wolfhard | Movies & TV | 1.57× | ||
| 18 | Travel Blogger | Travel & Leisure | 1.54× | ||
| 19 | Beauty Makeup | Beauty & Wellness | 1.53× | ||
| 20 | Robin Williams | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.01× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Pet Ownership | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Risk Appetite | THRILL | 0.69× | |
| Sports Activity | POWER | 0.74× |
Netflix has an estimated audience of 8,932,298 people in Spain, concentrated in Andalusia and Catalonia.
56.0% of Netflix fans are female, 44.0% are male, with an average age of 43.1 years.
Netflix fans show strongest brand affinity for Ana de Armas (1.82×), Demi Moore (1.77×), and David Harbour (2.3×) over the country average.
Netflix fans in Spain are most concentrated in Andalusia (reach ~2M), Catalonia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Demi Moore (1.77×), David Harbour (2.3×), Robert De Niro (1.79×), and Sadie Sink (1.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.