Netflix Audience in Spain
Netflix has an estimated audience of 8,945,209 people in Spain. 56.0% are female, 44.0% are male, average age 43.1. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Ana de Armas, Demi Moore, Clint Eastwood, Robert De Niro, David Harbour.
The average Netflix fan in Spain is 43.1 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Ana de Armas, Demi Moore, Clint Eastwood, with strongest over-indexing on Ana de Armas (1.82× the country average). Demographically, the Netflix audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Netflix fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.1 |
| Estimated audience size | 8,945,209 |
Audience persona
The typical Netflix fan in Spain is more female, around 43.1 years old, with strong Social Media Usage tendencies and a notable affinity for Ana de Armas.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,019,215 | 1.06× |
| Catalonia | 1,887,963 | 1.08× |
| Community of Madrid | 1,590,518 | 0.97× |
| Comunidad Valenciana | 1,154,341 | 1.06× |
| Canary Islands | 468,045 | 0.97× |
| Galicia | 437,052 | 0.96× |
| Castilla-La Mancha | 428,715 | 1.09× |
| Castile and León | 424,016 | 1× |
| Region of Murcia | 368,541 | 1.11× |
| Basque Autonomous Country | 337,697 | 0.93× |
| Aragon | 284,786 | 1.11× |
| Balearic Islands | 236,622 | 0.87× |
| Extremadura | 217,305 | 1.04× |
| Principality of Asturias | 216,087 | 0.95× |
| Cantabria | 112,858 | 0.92× |
| Navarre | 112,832 | 0.93× |
| La Rioja | 59,370 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ana de Armas | 1.82× | Movies & TV |
| Demi Moore | 1.77× | Movies & TV |
| Clint Eastwood | 1.55× | Movies & TV |
| Robert De Niro | 1.79× | Movies & TV |
| David Harbour | 2.3× | Movies & TV |
| Kevin Costner | 1.72× | Movies & TV |
| Hugh Grant | 2.12× | Movies & TV |
| It (novel) | 2.22× | Literature |
| Beauty Makeup | 1.53× | Beauty & Wellness |
| Úrsula Corberó | 1.58× | Movies & TV |
| John Travolta | 1.72× | Movies & TV |
| Foreign language | 1.57× | Business & Career |
| Sadie Sink | 1.6× | Movies & TV |
| Makeup &hair | 1.71× | Beauty & Wellness |
| Hugo Silva | 2.06× | Movies & TV |
| Monster Hunter | 1.64× | Games |
| José Ortega Cano | 1.76× | Sports |
| Robin Williams | 1.52× | Movies & TV |
| Travel Blogger | 1.54× | Travel & Leisure |
| Moana (2016 film) | 1.76× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
| Need for Security | CONSERVATISM | 0.98 |
| Design Affinity | PREMIUM | 0.95 |
| Community Orientation | OPEN | 0.93 |
| Mindfulness | BALANCE | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Brazil | 6.0% |
| China | 5.0% |
See Netflix audiences in other countries
More TV / music streaming audiences in Spain
- Spotify (10,904,276)
- Amazon Prime Video (4,567,334)
- HBO MAX (3,947,676)
- ANIMEFLV (3,432,360)
- YouTube Music (2,947,661)
Frequently asked questions
How many fans does Netflix have in Spain?
Netflix has an estimated audience of 8,945,209 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Netflix fans?
56.0% of Netflix fans are female, 44.0% are male, with an average age of 43.1 years.
Which brands do Netflix fans like most?
Netflix fans show strongest brand affinity for Ana de Armas (1.82×), Demi Moore (1.77×), and Clint Eastwood (1.55×) over the country average.
Where do Netflix fans live in Spain?
Netflix fans in Spain are most concentrated in Andalusia (reach 2,019,215), Catalonia (reach 1,887,963), and Community of Madrid (reach 1,590,518). These three regions account for the largest share of the active audience.
What other brands do Netflix fans also like?
Beyond Netflix itself, the audience over-indexes on Demi Moore (1.77×), Clint Eastwood (1.55×), Robert De Niro (1.79×), and David Harbour (2.3×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.