Movistar+ Audience in Spain
Movistar+ has an estimated audience of 7,649,662 people in Spain. 52.1% are female, 47.9% are male, average age 46.4. Top regions: Community of Madrid, Catalonia, Andalusia. Top brand affinities: BBVA, Pedro Pascal, Movistar, El Mundo Deportivo (newspaper), Soccer.
The average Movistar+ fan in Spain is 46.4 years old, balanced, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Catalonia, Andalusia. Top brand affinities include BBVA, Pedro Pascal, Movistar, with strongest over-indexing on BBVA (1.51× the country average). Demographically, the Movistar+ audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Movistar+ fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 46.4 |
| Estimated audience size | 7,649,662 |
Audience persona
The typical Movistar+ fan in Spain is balanced, around 46.4 years old, with strong Need for Security tendencies and a notable affinity for BBVA.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,612,517 | 1.25× |
| Catalonia | 1,520,422 | 1.1× |
| Andalusia | 1,321,471 | 0.88× |
| Comunidad Valenciana | 652,616 | 0.76× |
| Canary Islands | 465,359 | 1.22× |
| Castile and León | 387,445 | 1.16× |
| Galicia | 381,179 | 1.07× |
| Castilla-La Mancha | 326,968 | 1.05× |
| Basque Autonomous Country | 275,262 | 0.96× |
| Aragon | 243,196 | 1.21× |
| Balearic Islands | 196,623 | 0.92× |
| Region of Murcia | 187,022 | 0.71× |
| Principality of Asturias | 170,165 | 0.94× |
| Extremadura | 161,688 | 0.98× |
| Cantabria | 93,073 | 0.97× |
| Navarre | 83,151 | 0.87× |
| La Rioja | 47,765 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BBVA | 1.51× | Business & Career |
| Pedro Pascal | 4.36× | Movies & TV |
| Movistar | 2.52× | Technology & Electronics |
| El Mundo Deportivo (newspaper) | 2.36× | News |
| Soccer | 1.66× | Sports |
| Marca (newspaper) | 2.31× | News |
| Televisions | 1.7× | Technology & Electronics |
| MSN | 2.43× | News |
| Photography | 1.53× | Arts & Culture |
| YouTube | 1.54× | Movies & TV |
| Cooking | 1.52× | Food & Beverages |
| Comedy movies | 1.66× | Movies & TV |
| Iberia (airline) | 1.58× | Travel & Leisure |
| Automobiles | 1.54× | Cars & Mobility |
| History | 1.72× | Literature |
| Video | 1.55× | Movies & TV |
| Current events | 1.62× | Arts & Culture |
| Mercadona | 1.8× | Shopping |
| Hotels | 1.53× | Travel & Leisure |
| Real Sociedad | 2.14× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.32 |
| Community Orientation | OPEN | 1.24 |
| Convenience Orientation | PREMIUM | 0.98 |
| Family Orientation | CONSERVATISM | 0.97 |
| Pet Ownership | JOY | 0.91 |
| Social Media Usage | JOY | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 68.6% |
| Colombia | 8.2% |
| Mexico | 8.0% |
See Movistar+ audiences in other countries
More Movies & TV audiences in Spain
- DIRECTV Sports (16,794,450)
- Telecinco (11,543,895)
- Antena 3 (Spain) (10,038,889)
- Netflix (9,692,484)
- LaSexta (7,841,821)
Frequently asked questions
How many fans does Movistar+ have in Spain?
Movistar+ has an estimated audience of 7,649,662 people in Spain, concentrated in Community of Madrid and Catalonia.
What is the gender split and age of Movistar+ fans?
52.1% of Movistar+ fans are female, 47.9% are male, with an average age of 46.4 years.
Which brands do Movistar+ fans like most?
Movistar+ fans show strongest brand affinity for BBVA (1.51×), Pedro Pascal (4.36×), and Movistar (2.52×) over the country average.
Where do Movistar+ fans live in Spain?
Movistar+ fans in Spain are most concentrated in Community of Madrid (reach 1,612,517), Catalonia (reach 1,520,422), and Andalusia (reach 1,321,471). These three regions account for the largest share of the active audience.
What other brands do Movistar+ fans also like?
Beyond Movistar+ itself, the audience over-indexes on Pedro Pascal (4.36×), Movistar (2.52×), El Mundo Deportivo (newspaper) (2.36×), and Soccer (1.66×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Movistar+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.