A data profile of the people who buy, follow and care about Movistar+ in Spain — modelled from more than twelve digital signal sources. Movistar+ has an estimated audience of 8,990,228 people in Spain.
The average Movistar+ fan in Spain is 46.4 years old, balanced, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include BBVA, FIFA World Cup, El Mundo Deportivo (newspaper), with strongest over-indexing on BBVA (1.51× the country average).
Demographically, the Movistar+ audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Movistar+ fan in Spain is balanced, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Movistar+ profile in Spain.
52.1% are female, 47.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 46.4 |
| Estimated audience size | 8,990,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Movistar+ audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 70.3% |
| Colombia | 7.7% |
| Mexico | 7.3% |
Where the Movistar+ audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 1.25× | |
| 02 | Canary Islands | ~500K | 1.22× | |
| 03 | Aragon | ~200K | 1.21× | |
| 04 | Castile and León | ~400K | 1.16× | |
| 05 | Catalonia | ~1.5M | 1.10× | |
| 06 | Galicia | ~400K | 1.07× | |
| 07 | Castilla-La Mancha | ~300K | 1.05× | |
| 08 | Extremadura | ~200K | 0.98× | |
| 09 | Cantabria | ~90K | 0.97× | |
| 10 | Basque Autonomous Country | ~300K | 0.96× | |
| 11 | La Rioja | ~50K | 0.96× | |
| 12 | Principality of Asturias | ~200K | 0.95× | |
| 13 | Balearic Islands | ~200K | 0.92× | |
| 14 | Andalusia | ~1.5M | 0.88× | |
| 15 | Navarre | ~80K | 0.87× | |
| 16 | Comunidad Valenciana | ~700K | 0.76× | |
| 17 | Region of Murcia | ~200K | 0.71× |
The strongest cross-interests of the Movistar+ audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedro Pascal | Movies & TV | 4.36× | ||
| 02 | Movistar | Technology & Electronics | 2.52× | ||
| 03 | MSN | News | 2.43× | ||
| 04 | El Mundo Deportivo (newspaper) | News | 2.36× | ||
| 05 | Marca (newspaper) | News | 2.31× | ||
| 06 | FIFA World Cup | Sports | 1.94× | ||
| 07 | Mercadona | Shopping | 1.80× | ||
| 08 | History | Literature | 1.72× | ||
| 09 | Televisions | Technology & Electronics | 1.70× | ||
| 10 | Soccer | Sports | 1.66× | ||
| 11 | Comedy movies | Movies & TV | 1.66× | ||
| 12 | Current events | Arts & Culture | 1.62× | ||
| 13 | Iberia (airline) | Travel & Leisure | 1.58× | ||
| 14 | Video | Movies & TV | 1.55× | ||
| 15 | YouTube | Movies & TV | 1.54× | ||
| 16 | Automobiles | Cars & Mobility | 1.54× | ||
| 17 | Photography | Arts & Culture | 1.53× | ||
| 18 | Hotels | Travel & Leisure | 1.53× | ||
| 19 | Cooking | Food & Beverages | 1.52× | ||
| 20 | BBVA | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| DIY Mentality | THRILL | 1.30× | |
| Convenience Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.86× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Early Adopter Mentality | POWER | 0.94× |
Movistar+ has an estimated audience of 8,990,228 people in Spain, concentrated in Community of Madrid and Catalonia.
52.1% of Movistar+ fans are female, 47.9% are male, with an average age of 46.4 years.
Movistar+ fans show strongest brand affinity for BBVA (1.51×), FIFA World Cup (1.94×), and El Mundo Deportivo (newspaper) (2.36×) over the country average.
Movistar+ fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Catalonia (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Movistar+ itself, the audience over-indexes on FIFA World Cup (1.94×), El Mundo Deportivo (newspaper) (2.36×), Soccer (1.66×), and Movistar (2.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Movistar+. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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