History Audience in Spain
History has an estimated audience of 12,251,253 people in Spain. 56.4% are female, 43.6% are male, average age 46.7. Top brand affinities: Singer-songwriter, Sports nutrition, Aldi, Iberia (airline), Oncology.
Top brand affinities include Singer-songwriter, Sports nutrition, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the History audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Literature · Type: Topic
Demographics of History fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 46.7 |
| Estimated audience size | 12,251,253 |
Audience persona
The typical History fan in Spain is more female, around 46.7 years old, with strong Community Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.52× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| TripAdvisor | 2.67× | Travel & Leisure |
| MSN | 2.34× | News |
| Movistar | 2.04× | Technology & Electronics |
| Nature | 1.53× | Home & Garden |
| CAC 40 | 2.27× | Business & Career |
| Stradivarius | 1.98× | Shopping |
| Kundalini yoga | 4.22× | Health |
| Conforama | 2.5× | Home & Garden |
| Cadena SER | 1.81× | Music & Radio |
| Mapfre | 2.08× | Business & Career |
| Kaya Scodelario | 5.92× | Movies & TV |
| Julio Iglesias | 1.71× | Music & Radio |
| Orange | 2.19× | Technology & Electronics |
| Movistar+ | 1.71× | Movies & TV |
| Caixabank | 1.59× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.08 |
| Need for Security | CONSERVATISM | 1.05 |
| Mindfulness | BALANCE | 0.99 |
| Individualism | JOY | 0.99 |
| DIY Mentality | THRILL | 0.98 |
| Family Orientation | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
See History audiences in other countries
More Literature audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.