A data profile of the people who buy, follow and care about History in Spain — modelled from more than twelve digital signal sources. History has an estimated audience of 12,251,253 people in Spain.
History has an estimated audience of 12,251,253 people in Spain. 56.4% are female, 43.6% are male, average age 46.7. Top brand affinities: Iberia (airline), IBEX 35, WhatsApp, Caixabank, Movistar+.
Top brand affinities include Iberia (airline), IBEX 35, WhatsApp, with strongest over-indexing on Iberia (airline) (1.72× the country average).
Demographically, the History audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical History fan in Spain is more female, around 46.7 years old, with strong Individualism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the History profile in Spain.
56.4% are female, 43.6% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 46.7 |
| Estimated audience size | 12,251,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide History audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brad Pitt | Movies & TV | 2.34× | ||
| 02 | Cadena COPE | Music & Radio | 2.22× | ||
| 03 | Anne Hathaway | Movies & TV | 2.19× | ||
| 04 | RTVE | Movies & TV | 2.00× | ||
| 05 | FilmAffinity | Movies & TV | 1.96× | ||
| 06 | Caixabank | Business & Career | 1.86× | ||
| 07 | Genetics | Kids & Family | 1.82× | ||
| 08 | IBEX 35 | Business & Career | 1.80× | ||
| 09 | Wikipedia | Internet & Social Media | 1.78× | ||
| 10 | Iberia (airline) | Travel & Leisure | 1.72× | ||
| 11 | Movistar+ | Movies & TV | 1.72× | ||
| 12 | Mango | Shopping | 1.71× | ||
| 13 | Travel website | Travel & Leisure | 1.70× | ||
| 14 | Drama movies | Movies & TV | 1.65× | ||
| 15 | Real property | Home & Garden | 1.65× | ||
| 16 | Cadena SER | Music & Radio | 1.62× | ||
| 17 | Aldi | Shopping | 1.59× | ||
| 18 | Documentary movies | Movies & TV | 1.59× | ||
| 19 | Internet & Social Media | 1.58× | |||
| 20 | Drawing | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Community Orientation | OPEN | 1.42× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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