History Audience in Italy
History has an estimated audience of 18,791,404 people in Italy. 54.1% are female, 45.9% are male, average age 44.8. Top regions: Lombardy, Puglia, Lazio. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
The average History fan in Italy is 44.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Puglia, Lazio. Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the History audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of History fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.8 |
| Estimated audience size | 18,791,404 |
Audience persona
The typical History fan in Italy is balanced, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for Wine bar.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,131,333 | 1.25× |
| Puglia | 3,037,500 | 2.53× |
| Lazio | 2,768,689 | 1.2× |
| Veneto | 1,612,431 | 1.09× |
| Campania | 1,554,594 | 0.74× |
| Sicilia | 1,551,558 | 0.95× |
| Emilia-Romagna | 1,530,356 | 1× |
| Piedmont | 1,407,810 | 1.01× |
| Tuscany | 1,276,042 | 1.02× |
| Liguria | 550,009 | 1.04× |
| Calabria | 497,696 | 0.87× |
| Trentino-Alto Adige/Südtirol | 433,636 | 1.22× |
| Marche | 418,014 | 0.89× |
| Sardinia | 403,161 | 0.76× |
| Friuli-Venezia Giulia | 373,153 | 1.05× |
| Abruzzo | 280,100 | 0.68× |
| Umbria | 248,477 | 0.82× |
| Basilicata | 149,431 | 0.87× |
| Molise | 42,902 | 0.48× |
| Aosta Valley | 25,044 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Ethanol | 5.3× | Health |
| Instant messaging | 2.44× | Internet & Social Media |
| University | 2.29× | Business & Career |
| CARE (relief agency) | 9.79× | Politics & Society |
| Slovenia | 2.21× | Travel & Leisure |
| Dry cleaning | 11.65× | Home & Garden |
| Library | 3.1× | Literature |
| Google Maps | 1.75× | Internet & Social Media |
| Politics of China | 13.34× | Politics & Society |
| Expert (company) | 2.48× | Shopping |
| Personal protective equipment | 4.72× | Cars & Mobility |
| Canada | 1.85× | Travel & Leisure |
| La Dolce Vita | 5.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.04 |
| Social Media Usage | JOY | 1.01 |
| Creativity | OPEN | 0.94 |
| Mindfulness | BALANCE | 0.92 |
| Need for Security | CONSERVATISM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
See History audiences in other countries
More Literature audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does History have in Italy?
History has an estimated audience of 18,791,404 people in Italy, concentrated in Lombardy and Puglia.
What is the gender split and age of History fans?
54.1% of History fans are female, 45.9% are male, with an average age of 44.8 years.
Which brands do History fans like most?
History fans show strongest brand affinity for Wine bar (18.05×), Crystal healing (15.15×), and Miniskirt (14.66×) over the country average.
Where do History fans live in Italy?
History fans in Italy are most concentrated in Lombardy (reach 4,131,333), Puglia (reach 3,037,500), and Lazio (reach 2,768,689). These three regions account for the largest share of the active audience.
What other brands do History fans also like?
Beyond History itself, the audience over-indexes on Crystal healing (15.15×), Miniskirt (14.66×), Wine cocktail (21.28×), and Same-sex marriage (14.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.