A data profile of the people who buy, follow and care about History in Italy — modelled from more than twelve digital signal sources. History has an estimated audience of 18,791,404 people in Italy.
The average History fan in Italy is 44.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Puglia, Lazio.
Top brand affinities include Genetics, Wikipedia, Subscription business model, with strongest over-indexing on Genetics (1.72× the country average).
Demographically, the History audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical History fan in Italy is balanced, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Genetics.
The key figures that characterise the History profile in Italy.
54.1% are female, 45.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.8 |
| Estimated audience size | 18,791,404 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide History audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
Where the History audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~3M | 2.50× | |
| 02 | Lombardy | ~4M | 1.25× | |
| 03 | Lazio | ~3M | 1.20× | |
| 04 | Trentino-Alto Adige/Südtirol | ~400K | 1.20× | |
| 05 | Veneto | ~1.5M | 1.08× | |
| 06 | Friuli-Venezia Giulia | ~400K | 1.05× | |
| 07 | Liguria | ~500K | 1.04× | |
| 08 | Tuscany | ~1.5M | 1.02× | |
| 09 | Piedmont | ~1.5M | 1.01× | |
| 10 | Emilia-Romagna | ~1.5M | 1.00× | |
| 11 | Sicilia | ~1.5M | 0.95× | |
| 12 | Basilicata | ~200K | 0.91× | |
| 13 | Marche | ~400K | 0.90× | |
| 14 | Calabria | ~500K | 0.88× | |
| 15 | Umbria | ~300K | 0.85× | |
| 16 | Aosta Valley | ~40K | 0.82× | |
| 17 | Sardinia | ~400K | 0.79× | |
| 18 | Molise | ~70K | 0.76× | |
| 19 | Campania | ~1.5M | 0.75× | |
| 20 | Abruzzo | ~300K | 0.73× |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Morgan Freeman | Movies & TV | 2.11× | ||
| 02 | National Geographic (magazine) | Travel & Leisure | 2.01× | ||
| 03 | Diane Keaton | Movies & TV | 1.91× | ||
| 04 | Demi Moore | Movies & TV | 1.89× | ||
| 05 | Lucio Dalla | Music & Radio | 1.89× | ||
| 06 | Robert De Niro | Movies & TV | 1.89× | ||
| 07 | Keira Knightley | Movies & TV | 1.89× | ||
| 08 | Andrea Bocelli | Music & Radio | 1.89× | ||
| 09 | Genetics | Kids & Family | 1.72× | ||
| 10 | New Testament | Politics & Society | 1.67× | ||
| 11 | Rice | Food & Beverages | 1.66× | ||
| 12 | Improvisation | Music & Radio | 1.66× | ||
| 13 | Library | Literature | 1.65× | ||
| 14 | Wikipedia | Internet & Social Media | 1.63× | ||
| 15 | United Nations | Politics & Society | 1.62× | ||
| 16 | Biochemistry | Business & Career | 1.61× | ||
| 17 | Habitat | Shopping | 1.59× | ||
| 18 | Subscription business model | Shopping | 1.58× | ||
| 19 | Ethanol | Health | 1.53× | ||
| 20 | Google Images | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.24× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Sports Activity | POWER | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× |
History has an estimated audience of 18,791,404 people in Italy, concentrated in Lombardy and Puglia.
54.1% of History fans are female, 45.9% are male, with an average age of 44.8 years.
History fans show strongest brand affinity for Genetics (1.72×), Wikipedia (1.63×), and Subscription business model (1.58×) over the country average.
History fans in Italy are most concentrated in Lombardy (reach ~4M), Puglia (reach ~3M), and Lazio (reach ~3M). These three regions account for the largest share of the active audience.
Beyond History itself, the audience over-indexes on Wikipedia (1.63×), Subscription business model (1.58×), Library (1.65×), and Diane Keaton (1.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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