A data profile of the people who buy, follow and care about History in Canada — modelled from more than twelve digital signal sources. History has an estimated audience of 9,605,185 people in Canada.
The average History fan in Canada is 44.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Real property, Non-alcoholic beverage, Bored Panda, with strongest over-indexing on Real property (1.52× the country average).
Demographically, the History audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical History fan in Canada is balanced, around 44.1 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the History profile in Canada.
52.3% are female, 47.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.1 |
| Estimated audience size | 9,605,185 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide History audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
Where the History audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~7M | 1.77× | |
| 02 | Alberta | ~1.5M | 1.44× | |
| 03 | British Columbia | ~1.5M | 1.14× | |
| 04 | Saskatchewan | ~300K | 1.05× | |
| 05 | Nova Scotia | ~300K | 0.95× | |
| 06 | Manitoba | ~300K | 0.91× | |
| 07 | Newfoundland and Labrador | ~100K | 0.84× | |
| 08 | Prince Edward Island | ~40K | 0.81× | |
| 09 | New Brunswick | ~200K | 0.72× | |
| 10 | Quebec | ~900K | 0.40× |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.11× | ||
| 02 | Diplomacy | Politics & Society | 1.80× | ||
| 03 | Aer Lingus | Travel & Leisure | 1.62× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.60× | ||
| 05 | Jeremy Renner | Movies & TV | 1.60× | ||
| 06 | Schindler's List | Movies & TV | 1.60× | ||
| 07 | Bored Panda | Internet & Social Media | 1.57× | ||
| 08 | Bryan Cranston | Movies & TV | 1.57× | ||
| 09 | Viola Davis | Movies & TV | 1.55× | ||
| 10 | Metal detector | Home & Garden | 1.54× | ||
| 11 | UNESCO | Politics & Society | 1.54× | ||
| 12 | Mineral water | Food & Beverages | 1.53× | ||
| 13 | Alanis Morissette | Music & Radio | 1.53× | ||
| 14 | Duvet | Home & Garden | 1.53× | ||
| 15 | Real property | Home & Garden | 1.52× | ||
| 16 | Anthony Hopkins | Movies & TV | 1.52× | ||
| 17 | Milwaukee Brewers | Sports | 1.52× | ||
| 18 | Christian Bale | Movies & TV | 1.51× | ||
| 19 | Jude Law | Movies & TV | 1.51× | ||
| 20 | Colin Farrell | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Individualism | JOY | 1.20× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.84× | |
| Price Sensitivity | PREMIUM | 0.88× |
History has an estimated audience of 9,605,185 people in Canada, concentrated in Ontario and Alberta.
52.3% of History fans are female, 47.7% are male, with an average age of 44.1 years.
History fans show strongest brand affinity for Real property (1.52×), Non-alcoholic beverage (1.6×), and Bored Panda (1.57×) over the country average.
History fans in Canada are most concentrated in Ontario (reach ~7M), Alberta (reach ~1.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond History itself, the audience over-indexes on Non-alcoholic beverage (1.6×), Bored Panda (1.57×), Mineral water (1.53×), and Christian Bale (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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