History Audience in Brazil
History has an estimated audience of 19,692,569 people in Brazil. 63.0% are female, 37.0% are male, average age 43.1. Top brand affinities: Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, Harry Potter, Neymar.
Top brand affinities include Sociedade Esportiva Palmeiras, Sport Club Corinthians Paulista, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.97× the country average). Demographically, the History audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Literature · Type: Topic
Demographics of History fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.1 |
| Estimated audience size | 19,692,569 |
Audience persona
The typical History fan in Brazil is more female, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.97× | Sports |
| Sport Club Corinthians Paulista | 2.09× | Sports |
| São Paulo FC | 2.02× | Sports |
| Harry Potter | 1.72× | Movies & TV |
| Neymar | 2.19× | Sports |
| Cruzeiro Esporte Clube | 1.72× | Sports |
| Santos FC | 1.58× | Sports |
| AliExpress | 2.62× | Shopping |
| Sport Club Internacional | 1.83× | Sports |
| Preta Gil | 1.86× | Music & Radio |
| UEFA Champions League | 2.19× | Sports |
| Nature | 1.81× | Home & Garden |
| Children's clothing | 2.67× | Fashion & Accessoires |
| Grêmio Foot-Ball Porto Alegrense | 1.94× | Sports |
| 1.62× | Internet & Social Media | |
| TikTok | 2.01× | Internet & Social Media |
| Fast food | 2.07× | Food & Beverages |
| Handbags | 2.44× | Fashion & Accessoires |
| Radio | 2.39× | Technology & Electronics |
| X | 2.17× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.21 |
| Creativity | OPEN | 2.04 |
| Mindfulness | BALANCE | 1.85 |
| Sports Activity | POWER | 1.59 |
| Spirituality | BALANCE | 1.53 |
| Risk Appetite | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
See History audiences in other countries
More Literature audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.