A data profile of the people who buy, follow and care about History in Brazil — modelled from more than twelve digital signal sources. History has an estimated audience of 19,692,569 people in Brazil.
History has an estimated audience of 19,692,569 people in Brazil. 63.0% are female, 37.0% are male, average age 43.1. Top brand affinities: MSN, Scarface (1983 film), Localiza, Al Pacino, Dafiti.
Top brand affinities include MSN, Scarface (1983 film), Localiza, with strongest over-indexing on MSN (2.28× the country average).
Demographically, the History audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Tradition, Creativity.
The typical History fan in Brazil is more female, around 43.1 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the History profile in Brazil.
63.0% are female, 37.0% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.1 |
| Estimated audience size | 19,692,569 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide History audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
The strongest cross-interests of the History audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Nolan | Movies & TV | 3.56× | ||
| 02 | Scarface (1983 film) | Movies & TV | 3.01× | ||
| 03 | Al Pacino | Movies & TV | 2.92× | ||
| 04 | Alexander Skarsgård | Movies & TV | 2.64× | ||
| 05 | Robert De Niro | Movies & TV | 2.56× | ||
| 06 | The Sopranos | Movies & TV | 2.47× | ||
| 07 | Maria Bethânia | Music & Radio | 2.32× | ||
| 08 | MSN | News | 2.28× | ||
| 09 | Deborah Secco | Movies & TV | 2.27× | ||
| 10 | Juliana Paes | Movies & TV | 2.10× | ||
| 11 | Peaky Blinders (TV series) | Movies & TV | 2.05× | ||
| 12 | Petrobras | Cars & Mobility | 1.81× | ||
| 13 | Spanish language | Politics & Society | 1.69× | ||
| 14 | Microwave oven | Home & Garden | 1.65× | ||
| 15 | Anne Hathaway | Movies & TV | 1.59× | ||
| 16 | Dafiti | Fashion & Accessoires | 1.58× | ||
| 17 | Localiza | Cars & Mobility | 1.57× | ||
| 18 | The Big Bang Theory | Movies & TV | 1.56× | ||
| 19 | Wikipedia | Internet & Social Media | 1.52× | ||
| 20 | Lodging | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Creativity | OPEN | 1.28× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.