History Audience in Germany
History has an estimated audience of 11,699,197 people in Germany. 51.4% are female, 48.6% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Stradivarius, KLIX (AM), Urban horticulture, Škoda Kodiaq.
The average History fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Stradivarius, KLIX (AM), with strongest over-indexing on Israel (2.6× the country average). Demographically, the History audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of History fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.9 |
| Estimated audience size | 11,699,197 |
Audience persona
The typical History fan in Germany is balanced, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,768,159 | 1.08× |
| Bayern | 1,719,974 | 0.91× |
| Baden-Württemberg | 1,620,078 | 1.01× |
| Hessen | 1,436,658 | 1.61× |
| Niedersachsen | 1,136,400 | 1× |
| Sachsen | 671,956 | 1.17× |
| Rheinland-Pfalz | 573,496 | 0.98× |
| Berlin | 550,208 | 1.05× |
| Brandenburg | 389,973 | 1.07× |
| Schleswig-Holstein | 369,731 | 0.88× |
| Thüringen | 343,273 | 1.15× |
| Sachsen-Anhalt | 303,121 | 1× |
| Hamburg | 207,139 | 0.78× |
| Mecklenburg-Vorpommern | 195,482 | 0.88× |
| Saarland | 140,821 | 0.98× |
| Bremen | 95,932 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.6× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.87× | Music & Radio |
| Urban horticulture | 1.56× | Home & Garden |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Esra Erol | 4.37× | Movies & TV |
| Snow White (Fables) | 1.74× | Literature |
| Volvo V60 | 3.13× | Cars & Mobility |
| Home Delivery | 1.8× | Food & Beverages |
| Este, Veneto | 1.59× | Travel & Leisure |
| Pantsuit | 3.85× | Fashion & Accessoires |
| Keeper (password manager) | 2.5× | Technology & Electronics |
| Corfu (regional unit) | 1.58× | Travel & Leisure |
| Zagreb | 1.87× | Travel & Leisure |
| Coworking | 1.78× | Business & Career |
| Moroccan riad | 2.54× | Politics & Society |
| Emperor Entertainment Group | 1.61× | Business & Career |
| Solo climbing | 1.62× | Sports |
| Huck (magazine) | 3.76× | Internet & Social Media |
| The Equalizer | 1.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.37 |
| Patriotism | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.17 |
| Sports Activity | POWER | 1.16 |
| Pet Ownership | JOY | 1.11 |
| Design Affinity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 5.4% |
| Italy | 5.1% |
See History audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does History have in Germany?
History has an estimated audience of 11,699,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of History fans?
51.4% of History fans are female, 48.6% are male, with an average age of 41.9 years.
Which brands do History fans like most?
History fans show strongest brand affinity for Israel (2.6×), Stradivarius (1.97×), and KLIX (AM) (2.87×) over the country average.
Where do History fans live in Germany?
History fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,768,159), Bayern (reach 1,719,974), and Baden-Württemberg (reach 1,620,078). These three regions account for the largest share of the active audience.
What other brands do History fans also like?
Beyond History itself, the audience over-indexes on Stradivarius (1.97×), KLIX (AM) (2.87×), Urban horticulture (1.56×), and Škoda Kodiaq (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.