Rascasse Audience Intelligence

History Audience in United States

A data profile of the people who buy, follow and care about History in United States — modelled from more than twelve digital signal sources. History has an estimated audience of 82,153,681 people in United States.

#107among Topic in United States#6in Literature

The average History fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Happiness, Diane Keaton, with strongest over-indexing on Nature (1.58× the country average).

Demographically, the History audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical History fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the History profile in United States.

Audience size
82.2M
in United States
Gender
53.5%♀
46.5% male
Age
44.2
average years
Country rank
#133
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of History fans

53.5% are female, 46.5% are male, average age 44.2.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for History audience in United States
MetricValue
Female53.5%
Male46.5%
Average age44.2
Estimated audience size82,153,681
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the History audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

22.4%

of the worldwide History audience comes from United States.

Worldwide audience distribution share by country for History
CountryShare
United States22.4%
Brazil5.4%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the History audience in United States is strongest.

Fig. 05

Top regions by affinity

History fans by region: top regions in United States
#RegionReachAffinity×
01Utah~1M1.39×
02Arkansas~800K1.23×
03Idaho~500K1.22×
04Arizona~2M1.20×
05Alabama~1.5M1.20×
06North Carolina~2.5M1.11×
07Oklahoma~1M1.10×
08Iowa~700K1.10×
09South Dakota~200K1.10×
10Kentucky~1M1.09×
11Montana~200K1.08×
12Texas~7.5M1.06×
13Georgia~2.5M1.06×
14Wisconsin~1.5M1.06×
15Mississippi~700K1.06×
16Missouri~1.5M1.04×
17Louisiana~1M1.04×
18Michigan~2M1.03×
19New Mexico~400K1.03×
20Ohio~2.5M1.02×
21Indiana~1.5M1.02×
22Maine~300K1.02×
23Virginia~2M1.01×
24Maryland~1.5M1.01×
25California~9M0.99×
26Washington~1.5M0.99×
27Oregon~900K0.99×
28Kansas~600K0.99×
29New Hampshire~300K0.99×
30Tennessee~1.5M0.98×
31Alaska~200K0.98×
32South Carolina~1M0.97×
33Colorado~1M0.96×
34Nevada~800K0.96×
35Pennsylvania~2.5M0.94×
36Minnesota~1M0.93×
37Rhode Island~200K0.93×
38New Jersey~2M0.92×
39Massachusetts~1.5M0.92×
40Connecticut~800K0.92×
41Hawaii~300K0.92×
42Florida~5M0.90×
43New York~4M0.90×
44North Dakota~200K0.90×
45Illinois~2.5M0.87×
46Nebraska~400K0.87×
47Vermont~100K0.86×
48West Virginia~300K0.83×
49Delaware~200K0.76×
50Washington, District of Columbia~200K0.75×
Fig. 06

Affinity by region

Affinity by region — History, United States
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the History audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for History audience
#·InterestCategoryAffinity×
01Billy Bob ThorntonMovies & TV2.31×
02Diane KeatonMovies & TV2.28×
03DemocracyPolitics & Society1.83×
04Political scienceBusiness & Career1.80×
05GeneticsKids & Family1.74×
06Real propertyHome & Garden1.74×
07MeteorologyHome & Garden1.65×
08Made in USABusiness & Career1.62×
09FandomLiterature1.62×
10Movie theaterMovies & TV1.61×
11NatureHome & Garden1.58×
12HollywoodTravel & Leisure1.58×
13FundraisingBusiness & Career1.58×
14BiologyHealth1.55×
15DrawingHome & Garden1.54×
16LodgingTravel & Leisure1.53×
17Mixed martial artsSports1.52×
18Creative CommonsTechnology & Electronics1.52×
19HappinessHealth1.51×
20WeatherHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the History audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by History audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Community OrientationOPEN1.31×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by History audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.87×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does History have in United States?

History has an estimated audience of 82,153,681 people in United States, concentrated in California and Texas.

02

What is the gender split and age of History fans?

53.5% of History fans are female, 46.5% are male, with an average age of 44.2 years.

03

Which brands do History fans like most?

History fans show strongest brand affinity for Nature (1.58×), Happiness (1.51×), and Diane Keaton (2.28×) over the country average.

04

Where do History fans live in United States?

History fans in United States are most concentrated in California (reach ~9M), Texas (reach ~7.5M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do History fans also like?

Beyond History itself, the audience over-indexes on Happiness (1.51×), Diane Keaton (2.28×), Genetics (1.74×), and Hollywood (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See History audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →