History Audience in United States

History logo

History has an estimated audience of 82,153,681 people in United States. 53.5% are female, 46.5% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: MSN, Staples (Canada), Great Clips, Hobby Lobby, Nature.

The average History fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Staples (Canada), Great Clips, with strongest over-indexing on MSN (3.7× the country average). Demographically, the History audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of History fans

Demographic split for History audience in United States
MetricValue
Female53.5%
Male46.5%
Average age44.2
Estimated audience size82,153,681

Audience persona

The typical History fan in United States is balanced, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for History in United States
RegionReachAffinity
California9,149,5541.01×
Texas7,635,7071.08×
Florida5,216,4070.94×
New York4,319,2570.94×
Georgia2,788,3611.1×
North Carolina2,776,3391.12×
Pennsylvania2,669,8970.97×
Ohio2,635,1501.04×
Illinois2,506,8420.92×
Michigan2,290,9811.07×
Virginia2,090,2161.04×
Arizona2,062,1631.23×
New Jersey1,956,6260.94×
Washington1,710,3511.04×
Tennessee1,645,4051×
Indiana1,546,2271.03×
Massachusetts1,540,6110.95×
Maryland1,460,2161.03×
Missouri1,401,1361.06×
Alabama1,354,5961.18×
Wisconsin1,333,8761.08×
Colorado1,290,3851×
South Carolina1,217,8340.99×
Minnesota1,132,4660.96×
Kentucky1,117,1861.08×
Louisiana1,061,2601×
Utah1,016,5601.38×
Oklahoma1,002,6451.1×
Oregon956,2441.02×
Arkansas806,4601.19×
Nevada775,6810.98×
Connecticut757,1350.92×
Iowa751,9351.11×
Mississippi688,6791.02×
Kansas633,1250.98×
Idaho496,2301.2×
New Mexico409,3240.99×
Nebraska342,8160.83×
Hawaii318,5580.9×
New Hampshire318,0470.98×
Maine300,0361.02×
West Virginia297,6000.78×
Montana238,4491.05×
Rhode Island227,4170.87×
South Dakota202,1191.06×
Washington, District of Columbia188,0860.76×
Delaware164,6890.73×
Alaska156,9530.89×
North Dakota141,3370.84×
Vermont118,9000.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for History audience
BrandAffinityCategory
MSN3.7×News
Staples (Canada)3.78×Business & Career
Great Clips3.58×Beauty & Wellness
Hobby Lobby2.12×Home & Garden
Nature1.58×Home & Garden
Happiness1.53×Health
Aldi1.85×Shopping
Best Buy1.82×Shopping
Google Flights2.58×Travel & Leisure
Catherine O'Hara3.03×Movies & TV
Taco Bell1.73×Food & Beverages
Chuck Norris2.54×Movies & TV
Diane Keaton2.42×Movies & TV
southwest airlines2.11×Travel & Leisure
Deion Sanders3.8×Sports
WhatsApp2.13×Internet & Social Media
Weather1.63×Home & Garden
North Korea4×Travel & Leisure
Engagement ring2.28×Fashion & Accessoires
Dentistry1.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by History audience
TraitClusterScore
ExtroversionTHRILL1.33
Social Media UsageJOY1.06
Community OrientationOPEN1.03
MindfulnessBALANCE1.02
Price SensitivityPREMIUM1.01
IndulgenceJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for History
CountryShare
United States22.4%
Brazil5.4%
Italy5.1%

See History audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does History have in United States?

History has an estimated audience of 82,153,681 people in United States, concentrated in California and Texas.

What is the gender split and age of History fans?

53.5% of History fans are female, 46.5% are male, with an average age of 44.2 years.

Which brands do History fans like most?

History fans show strongest brand affinity for MSN (3.7×), Staples (Canada) (3.78×), and Great Clips (3.58×) over the country average.

Where do History fans live in United States?

History fans in United States are most concentrated in California (reach 9,149,554), Texas (reach 7,635,707), and Florida (reach 5,216,407). These three regions account for the largest share of the active audience.

What other brands do History fans also like?

Beyond History itself, the audience over-indexes on Staples (Canada) (3.78×), Great Clips (3.58×), Hobby Lobby (2.12×), and Nature (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.