Fandom Audience in United States
Fandom has an estimated audience of 24,710,864 people in United States. 48.2% are female, 51.8% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Fanatics, Peacemaker, Superman, Movies, Euphoria.
The average Fandom fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fanatics, Peacemaker, Superman, with strongest over-indexing on Fanatics (7.5× the country average). Demographically, the Fandom audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fandom fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 36.7 |
| Estimated audience size | 24,710,864 |
Audience persona
The typical Fandom fan in United States is balanced, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Fanatics.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,193,049 | 1.18× |
| Texas | 2,672,214 | 1.26× |
| Florida | 1,918,163 | 1.15× |
| New York | 1,553,707 | 1.13× |
| Georgia | 895,115 | 1.18× |
| Pennsylvania | 819,608 | 0.99× |
| Illinois | 791,910 | 0.96× |
| North Carolina | 783,692 | 1.05× |
| Virginia | 754,686 | 1.25× |
| Ohio | 703,643 | 0.92× |
| New Jersey | 663,471 | 1.06× |
| Washington | 599,419 | 1.21× |
| Arizona | 588,659 | 1.17× |
| Michigan | 582,744 | 0.9× |
| Tennessee | 510,874 | 1.03× |
| Massachusetts | 465,975 | 0.96× |
| Maryland | 440,883 | 1.04× |
| Indiana | 440,564 | 0.98× |
| Alabama | 392,004 | 1.14× |
| Missouri | 389,570 | 0.98× |
| South Carolina | 361,213 | 0.97× |
| Colorado | 355,624 | 0.91× |
| Oklahoma | 344,446 | 1.26× |
| Minnesota | 330,819 | 0.93× |
| Kentucky | 322,954 | 1.04× |
| Louisiana | 308,886 | 0.97× |
| Wisconsin | 302,584 | 0.81× |
| Oregon | 300,642 | 1.06× |
| Connecticut | 259,331 | 1.05× |
| Nevada | 243,380 | 1.02× |
| Utah | 220,283 | 1× |
| Mississippi | 219,493 | 1.08× |
| Arkansas | 201,687 | 0.99× |
| Iowa | 184,828 | 0.91× |
| Kansas | 179,753 | 0.92× |
| West Virginia | 163,786 | 1.42× |
| Hawaii | 162,163 | 1.53× |
| Idaho | 142,186 | 1.15× |
| Nebraska | 118,767 | 0.96× |
| New Mexico | 115,817 | 0.93× |
| Maine | 89,022 | 1.01× |
| New Hampshire | 75,847 | 0.78× |
| Rhode Island | 60,263 | 0.77× |
| Alaska | 55,448 | 1.05× |
| Delaware | 53,672 | 0.79× |
| Washington, District of Columbia | 50,984 | 0.69× |
| North Dakota | 42,755 | 0.84× |
| Montana | 40,761 | 0.59× |
| South Dakota | 39,876 | 0.7× |
| Vermont | 27,473 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fanatics | 7.5× | Fashion & Accessoires |
| Peacemaker | 2.68× | Movies & TV |
| Superman | 1.81× | Movies & TV |
| Movies | 1.51× | Movies & TV |
| Euphoria | 1.68× | Movies & TV |
| Spirit Halloween | 3.61× | Kids & Family |
| YouTube | 1.52× | Movies & TV |
| X | 1.67× | Internet & Social Media |
| Harry Potter | 2.02× | Movies & TV |
| Comedy movies | 1.68× | Movies & TV |
| TikTok | 1.72× | Internet & Social Media |
| NFL | 1.59× | Sports |
| Subculture | 4.22× | Music & Radio |
| Current events | 1.56× | Arts & Culture |
| Televisions | 1.62× | Technology & Electronics |
| Video games | 1.66× | Games |
| Photography | 1.5× | Arts & Culture |
| Friends | 1.78× | Movies & TV |
| Rock music | 1.58× | Music & Radio |
| Tumblr | 3.21× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.53 |
| Extroversion | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.26 |
| Social Media Usage | JOY | 1.13 |
| Individualism | JOY | 1.1 |
| Urban Lifestyle | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 6.9% |
| Mexico | 5.0% |
See Fandom audiences in other countries
More Literary genre audiences in United States
- Humour (92,545,358)
- Fiction books (52,674,370)
- Comic book (39,892,628)
- Satire (35,868,378)
- Manga (33,429,509)
Frequently asked questions
How many fans does Fandom have in United States?
Fandom has an estimated audience of 24,710,864 people in United States, concentrated in California and Texas.
What is the gender split and age of Fandom fans?
48.2% of Fandom fans are female, 51.8% are male, with an average age of 36.7 years.
Which brands do Fandom fans like most?
Fandom fans show strongest brand affinity for Fanatics (7.5×), Peacemaker (2.68×), and Superman (1.81×) over the country average.
Where do Fandom fans live in United States?
Fandom fans in United States are most concentrated in California (reach 3,193,049), Texas (reach 2,672,214), and Florida (reach 1,918,163). These three regions account for the largest share of the active audience.
What other brands do Fandom fans also like?
Beyond Fandom itself, the audience over-indexes on Peacemaker (2.68×), Superman (1.81×), Movies (1.51×), and Euphoria (1.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.