Rascasse Audience Intelligence

Fandom Audience in United States

A data profile of the people who buy, follow and care about Fandom in United States — modelled from more than twelve digital signal sources. Fandom has an estimated audience of 24,710,864 people in United States.

#10among Literary genre in United States#850among Topic in United States#25in Literature

The average Fandom fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fanatics, Peacemaker, Superman, with strongest over-indexing on Fanatics (7.5× the country average).

Demographically, the Fandom audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fandom fan in United States is balanced, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Fanatics.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fandom profile in United States.

Audience size
24.7M
in United States
Gender
48.2%♀
51.8% male
Age
36.7
average years
Country rank
#1250
Topic in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fandom fans

48.2% are female, 51.8% are male, average age 36.7.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Fandom audience in United States
MetricValue
Female48.2%
Male51.8%
Average age36.7
Estimated audience size24,710,864
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Fandom audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3917%
40-4917%
50+17%
Fig. 04

Worldwide distribution

23.3%

of the worldwide Fandom audience comes from United States.

Worldwide audience distribution share by country for Fandom
CountryShare
United States23.3%
India6.9%
Mexico5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fandom audience in United States is strongest.

Fig. 05

Top regions by affinity

Fandom fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~200K1.48×
02Hawaii~100K1.40×
03Alabama~400K1.21×
04Idaho~100K1.21×
05Oklahoma~300K1.18×
06Texas~2.5M1.17×
07Virginia~700K1.15×
08Georgia~900K1.14×
09Arizona~600K1.13×
10California~3M1.12×
11Mississippi~200K1.12×
12Washington~600K1.11×
13Florida~2M1.10×
14Kentucky~300K1.09×
15Kansas~200K1.08×
16Oregon~300K1.07×
17New York~1.5M1.06×
18Alaska~60K1.06×
19North Carolina~800K1.04×
20Tennessee~500K1.03×
21Connecticut~300K1.03×
22Arkansas~200K1.02×
23Maryland~400K1.01×
24New Jersey~600K1.00×
25Louisiana~300K1.00×
26Utah~200K0.99×
27Pennsylvania~800K0.98×
28Indiana~400K0.98×
29Missouri~400K0.98×
30Nebraska~100K0.98×
31South Carolina~400K0.97×
32Nevada~200K0.97×
33Maine~90K0.97×
34Iowa~200K0.96×
35Wyoming~40K0.96×
36Illinois~800K0.95×
37Massachusetts~400K0.92×
38New Mexico~100K0.92×
39Ohio~700K0.91×
40Colorado~400K0.91×
41North Dakota~50K0.91×
42Minnesota~300K0.89×
43Michigan~600K0.88×
44Delaware~60K0.83×
45South Dakota~50K0.83×
46New Hampshire~80K0.82×
47Wisconsin~300K0.80×
48Rhode Island~60K0.80×
49Washington, District of Columbia~60K0.76×
50Montana~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Fandom, United States
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fandom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fandom audience
#·InterestCategoryAffinity×
01FanaticsFashion & Accessoires7.50×
02SubcultureMusic & Radio4.22×
03Spirit HalloweenKids & Family3.61×
04Bad BunnyMusic & Radio3.08×
05PeacemakerMovies & TV2.68×
06Limited liability companyBusiness & Career2.54×
07Team sportSports2.12×
08Harry PotterMovies & TV2.02×
09SupermanMovies & TV1.81×
10TikTokInternet & Social Media1.72×
11Comedy moviesMovies & TV1.68×
12XInternet & Social Media1.67×
13Video gamesGames1.66×
14TelevisionsTechnology & Electronics1.62×
15NFLSports1.59×
16Rock musicMusic & Radio1.58×
17Current eventsArts & Culture1.56×
18YouTubeMovies & TV1.52×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fandom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fandom audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.65×
Social Media UsageJOY1.41×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fandom audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.89×
Luxury OrientationPREMIUM0.90×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fandom have in United States?

Fandom has an estimated audience of 24,710,864 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fandom fans?

48.2% of Fandom fans are female, 51.8% are male, with an average age of 36.7 years.

03

Which brands do Fandom fans like most?

Fandom fans show strongest brand affinity for Fanatics (7.5×), Peacemaker (2.68×), and Superman (1.81×) over the country average.

04

Where do Fandom fans live in United States?

Fandom fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Fandom fans also like?

Beyond Fandom itself, the audience over-indexes on Peacemaker (2.68×), Superman (1.81×), NFL (1.59×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Fandom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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