Fandom Audience in Germany
Fandom has an estimated audience of 2,080,596 people in Germany. 43.0% are female, 57.0% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Neo.bet, Bet-at-home.com, Fanatics, Borussia Dortmund, Transfermarkt.
The average Fandom fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Neo.bet, Bet-at-home.com, Fanatics, with strongest over-indexing on Neo.bet (21.83× the country average). Demographically, the Fandom audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Fandom fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 34.3 |
| Estimated audience size | 2,080,596 |
Audience persona
The typical Fandom fan in Germany is more male, around 34.3 years old, with strong Tradition tendencies and a notable affinity for Neo.bet.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 469,783 | 1.03× |
| Bayern | 338,396 | 1.01× |
| Baden-Württemberg | 278,500 | 0.98× |
| Niedersachsen | 220,841 | 1.09× |
| Hessen | 191,520 | 1.21× |
| Berlin | 107,669 | 1.16× |
| Rheinland-Pfalz | 107,197 | 1.03× |
| Sachsen | 107,159 | 1.05× |
| Schleswig-Holstein | 75,435 | 1.01× |
| Brandenburg | 58,631 | 0.91× |
| Sachsen-Anhalt | 49,614 | 0.92× |
| Thüringen | 49,525 | 0.93× |
| Hamburg | 44,512 | 0.95× |
| Mecklenburg-Vorpommern | 32,000 | 0.81× |
| Saarland | 24,099 | 0.94× |
| Bremen | 17,264 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Neo.bet | 21.83× | Games |
| Bet-at-home.com | 21.83× | Games |
| Fanatics | 16.34× | Fashion & Accessoires |
| Borussia Dortmund | 1.91× | Sports |
| Transfermarkt | 3.26× | Sports |
| TikTok | 1.87× | Internet & Social Media |
| Euphoria | 2.28× | Movies & TV |
| Superman | 2.9× | Movies & TV |
| FIFA World Cup | 2.05× | Sports |
| 2.24× | Internet & Social Media | |
| Peacemaker | 3.34× | Movies & TV |
| Vincent D'Onofrio | 12.03× | Movies & TV |
| X | 2.21× | Internet & Social Media |
| The Big Bang Theory | 4.02× | Movies & TV |
| Wikipedia | 2.14× | Internet & Social Media |
| YouTube | 1.64× | Movies & TV |
| Friends | 2.55× | Movies & TV |
| 1.56× | Internet & Social Media | |
| Video games | 1.99× | Games |
| Sportschau | 2.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.29 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Pet Ownership | JOY | 1.19 |
| Community Orientation | OPEN | 1.08 |
| Patriotism | CONSERVATISM | 1.08 |
| Extroversion | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| India | 6.9% |
| Mexico | 5.0% |
See Fandom audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
Frequently asked questions
How many fans does Fandom have in Germany?
Fandom has an estimated audience of 2,080,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fandom fans?
43.0% of Fandom fans are female, 57.0% are male, with an average age of 34.3 years.
Which brands do Fandom fans like most?
Fandom fans show strongest brand affinity for Neo.bet (21.83×), Bet-at-home.com (21.83×), and Fanatics (16.34×) over the country average.
Where do Fandom fans live in Germany?
Fandom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 469,783), Bayern (reach 338,396), and Baden-Württemberg (reach 278,500). These three regions account for the largest share of the active audience.
What other brands do Fandom fans also like?
Beyond Fandom itself, the audience over-indexes on Bet-at-home.com (21.83×), Fanatics (16.34×), Borussia Dortmund (1.91×), and Transfermarkt (3.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fandom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.