Fanatics Audience in Germany
Fanatics has an estimated audience of 585,480 people in Germany. 29.8% are female, 70.2% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Natural World, Tagesschau, Wikipedia, Germany, Netto Marken-Discount.
The average Fanatics fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Natural World, Tagesschau, Wikipedia, with strongest over-indexing on Natural World (5.69× the country average). Demographically, the Fanatics audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Fanatics fans
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 40.2 |
| Estimated audience size | 585,480 |
Audience persona
The typical Fanatics fan in Germany is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Natural World.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,430 | 1.16× |
| Bayern | 113,595 | 1.21× |
| Baden-Württemberg | 83,898 | 1.05× |
| Niedersachsen | 58,053 | 1.02× |
| Hessen | 52,838 | 1.18× |
| Rheinland-Pfalz | 32,943 | 1.12× |
| Berlin | 27,467 | 1.05× |
| Schleswig-Holstein | 24,855 | 1.18× |
| Sachsen | 23,759 | 0.83× |
| Brandenburg | 18,067 | 0.99× |
| Hamburg | 14,432 | 1.09× |
| Sachsen-Anhalt | 13,383 | 0.88× |
| Thüringen | 10,553 | 0.71× |
| Mecklenburg-Vorpommern | 9,032 | 0.81× |
| Bremen | 5,124 | 1.02× |
| Saarland | 4,963 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural World | 5.69× | Fashion & Accessoires |
| Tagesschau | 3.55× | Movies & TV |
| Wikipedia | 4.21× | Internet & Social Media |
| Germany | 2.57× | Travel & Leisure |
| Netto Marken-Discount | 3.2× | Shopping |
| Fandom | 8.72× | Literature |
| Europe | 2.61× | Travel & Leisure |
| Movies | 2.12× | Movies & TV |
| Sports | 1.91× | Sports |
| Food | 1.89× | Food & Beverages |
| Online shopping | 1.98× | Shopping |
| Priscilla Presley | 6.54× | Movies & TV |
| Borussia Dortmund | 1.66× | Sports |
| Sean Penn | 8.87× | Movies & TV |
| Stefan Mross | 5.33× | Music & Radio |
| Food and drink | 1.55× | Food & Beverages |
| Local news | 3.46× | News |
| Internet television | 4.59× | Technology & Electronics |
| Transfermarkt | 2.85× | Sports |
| Andy Borg | 4.99× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.79 |
| Spirituality | BALANCE | 1.75 |
| Convenience Orientation | PREMIUM | 1.31 |
| Tradition | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.4% |
| United Kingdom | 5.9% |
| Canada | 3.6% |
See Fanatics audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Fanatics have in Germany?
Fanatics has an estimated audience of 585,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fanatics fans?
29.8% of Fanatics fans are female, 70.2% are male, with an average age of 40.2 years.
Which brands do Fanatics fans like most?
Fanatics fans show strongest brand affinity for Natural World (5.69×), Tagesschau (3.55×), and Wikipedia (4.21×) over the country average.
Where do Fanatics fans live in Germany?
Fanatics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,430), Bayern (reach 113,595), and Baden-Württemberg (reach 83,898). These three regions account for the largest share of the active audience.
What other brands do Fanatics fans also like?
Beyond Fanatics itself, the audience over-indexes on Tagesschau (3.55×), Wikipedia (4.21×), Germany (2.57×), and Netto Marken-Discount (3.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fanatics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.