Internet television Audience in Germany
Internet television has an estimated audience of 4,366,634 people in Germany. 47.3% are female, 52.7% are male, average age 40.6. Top brand affinities: Litter box, Pillow, Cocktail, Stradivarius, VfL Wolfsburg.
Top brand affinities include Litter box, Pillow, Cocktail, with strongest over-indexing on Litter box (2.1× the country average). Demographically, the Internet television audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Spirituality.
Category: Technology & Electronics · Type: Topic
Demographics of Internet television fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 40.6 |
| Estimated audience size | 4,366,634 |
Audience persona
The typical Internet television fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Litter box.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 2.1× | Pets & Animals |
| Pillow | 2.39× | Home & Garden |
| Cocktail | 1.65× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| VfL Wolfsburg | 1.86× | Sports |
| Unique Gifts | 1.5× | Shopping |
| CAC 40 | 1.54× | Business & Career |
| Medieval fantasy | 10.89× | Literature |
| Urban horticulture | 1.51× | Home & Garden |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Eindhoven | 1.63× | Travel & Leisure |
| 3D printing | 1.59× | Technology & Electronics |
| Natural rubber | 1.68× | Cars & Mobility |
| Justice | 2.58× | Politics & Society |
| Loincloth | 1.83× | Fashion & Accessoires |
| Fast Five | 3.14× | Movies & TV |
| Este, Veneto | 1.51× | Travel & Leisure |
| Video izle | 1.98× | |
| MK | 1.62× | Music & Radio |
| JDSU | 1.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Spirituality | BALANCE | 1.34 |
| Need for Security | CONSERVATISM | 1.32 |
| Convenience Orientation | PREMIUM | 1.19 |
| Career Orientation | POWER | 1.18 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| China | 7.3% |
| Japan | 6.3% |
See Internet television audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.