Internet television Audience in Germany
Internet television has an estimated audience of 4,366,634 people in Germany. 47.3% are female, 52.7% are male, average age 40.6. Top brand affinities: Satire, Country rap, Headphones, Tagesschau, Western Union.
Top brand affinities include Satire, Country rap, Headphones, with strongest over-indexing on Satire (6.3× the country average). Demographically, the Internet television audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Spirituality.
Category: Technology & Electronics · Type: Topic
Demographics of Internet television fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 40.6 |
| Estimated audience size | 4,366,634 |
Audience persona
The typical Internet television fan in Germany is balanced, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.3× | Literature |
| Country rap | 7.63× | Music & Radio |
| Headphones | 7.04× | Technology & Electronics |
| Tagesschau | 2.06× | Movies & TV |
| Western Union | 4.22× | Business & Career |
| German television comedy | 5.52× | Movies & TV |
| Street photography | 3.59× | Technology & Electronics |
| CHECK24 | 2.28× | Business & Career |
| Vacations | 2.35× | Travel & Leisure |
| Tipico | 2.65× | Games |
| UEFA Champions League | 1.68× | Sports |
| Family | 1.56× | Kids & Family |
| Public administration | 6.64× | Business & Career |
| AutoScout24 | 1.87× | Cars & Mobility |
| Smart TV | 3.93× | Technology & Electronics |
| Amazon Fire TV | 4.01× | Movies & TV |
| Hulu | 8.16× | Movies & TV |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Live television | 3.57× | Movies & TV |
| Alternative hip hop | 2.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Spirituality | BALANCE | 1.34 |
| Need for Security | CONSERVATISM | 1.32 |
| Convenience Orientation | PREMIUM | 1.19 |
| Career Orientation | POWER | 1.18 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| China | 7.3% |
| Japan | 6.3% |
See Internet television audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.