Rascasse Audience Intelligence

Internet television Audience in Germany

A data profile of the people who buy, follow and care about Internet television in Germany — modelled from more than twelve digital signal sources. Internet television has an estimated audience of 4,366,634 people in Germany.

#815among Topic in Germany#74in Technology & Electronics

The average Internet television fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Python (programming language), Google Play, Tipico, with strongest over-indexing on Python (programming language) (7.19× the country average).

Demographically, the Internet television audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Internet television fan in Germany is balanced, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Python (programming language).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet television profile in Germany.

Audience size
4.4M
in Germany
Gender
47.3%♀
52.7% male
Age
40.6
average years
Country rank
#1316
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet television fans

47.3% are female, 52.7% are male, average age 40.6.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Internet television audience in Germany
MetricValue
Female47.3%
Male52.7%
Average age40.6
Estimated audience size4,366,634
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Internet television audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4922%
50+21%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Internet television audience comes from Germany.

Worldwide audience distribution share by country for Internet television
CountryShare
United States14.4%
China7.3%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet television audience in Germany is strongest.

Fig. 05

Top regions by affinity

Internet television fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K1.24×
02Thüringen~100K1.23×
03Sachsen-Anhalt~100K1.19×
04Sachsen~300K1.18×
05Mecklenburg-Vorpommern~100K1.15×
06Niedersachsen~500K1.08×
07Schleswig-Holstein~200K1.02×
08Saarland~50K1.01×
09Nordrhein-Westfalen~900K0.96×
10Rheinland-Pfalz~200K0.95×
11Bremen~30K0.92×
12Bayern~600K0.89×
13Baden-Württemberg~500K0.87×
14Hessen~300K0.81×
15Hamburg~80K0.79×
16Berlin~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Internet television, Germany
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet television audience
#·InterestCategoryAffinity×
01PhotocopierBusiness & Career9.54×
02Google PlayTechnology & Electronics8.89×
03Big dataBusiness & Career7.55×
04Python (programming language)Technology & Electronics7.19×
05PandoraFashion & Accessoires4.50×
06Instant GamingGames4.06×
07Smart TVTechnology & Electronics3.94×
08Apple TVMovies & TV3.88×
09Google DriveTechnology & Electronics3.85×
10TipicoGames3.16×
11EssoCars & Mobility2.88×
12Solar energyHome & Garden2.60×
13PostbankBusiness & Career2.33×
14House musicMusic & Radio2.12×
15NatureHome & Garden2.01×
16AutoScout24Cars & Mobility1.86×
17Google MapsInternet & Social Media1.85×
18CommerzbankBusiness & Career1.83×
19TagesschauMovies & TV1.81×
20FamilyKids & Family1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet television audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.92×
Need for SecurityCONSERVATISM1.69×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet television audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
ExtroversionTHRILL0.67×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet television have in Germany?

Internet television has an estimated audience of 4,366,634 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Internet television fans?

47.3% of Internet television fans are female, 52.7% are male, with an average age of 40.6 years.

03

Which brands do Internet television fans like most?

Internet television fans show strongest brand affinity for Python (programming language) (7.19×), Google Play (8.89×), and Tipico (3.16×) over the country average.

04

Where do Internet television fans live in Germany?

Internet television fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Internet television fans also like?

Beyond Internet television itself, the audience over-indexes on Google Play (8.89×), Tipico (3.16×), Google Drive (3.85×), and Tagesschau (1.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Internet television audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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