Rascasse Audience Intelligence

Internet television Audience in United States

A data profile of the people who buy, follow and care about Internet television in United States — modelled from more than twelve digital signal sources. Internet television has an estimated audience of 14,843,534 people in United States.

#1598among Topic in United States#112in Technology & Electronics

The average Internet television fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Western Union, Live television, with strongest over-indexing on Google Drive (3.81× the country average).

Demographically, the Internet television audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internet television fan in United States is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet television profile in United States.

Audience size
14.8M
in United States
Gender
46.9%♀
53.1% male
Age
43.0
average years
Country rank
#2355
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet television fans

46.9% are female, 53.1% are male, average age 43.0.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Internet television audience in United States
MetricValue
Female46.9%
Male53.1%
Average age43.0
Estimated audience size14,843,534
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Internet television audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Internet television audience comes from United States.

Worldwide audience distribution share by country for Internet television
CountryShare
United States14.4%
China7.3%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet television audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet television fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~400K1.70×
02Oklahoma~200K1.44×
03Mississippi~200K1.39×
04West Virginia~90K1.28×
05Iowa~200K1.26×
06Arkansas~100K1.21×
07Georgia~500K1.15×
08Louisiana~200K1.15×
09Tennessee~300K1.14×
10Kentucky~200K1.09×
11Pennsylvania~500K1.08×
12New York~900K1.07×
13Nebraska~80K1.06×
14Ohio~500K1.04×
15North Dakota~30K1.04×
16South Carolina~200K1.03×
17Kansas~100K1.03×
18South Dakota~40K1.02×
19Florida~1M1.01×
20Vermont~30K1.01×
21Michigan~400K1.00×
22Virginia~400K1.00×
23Delaware~40K1.00×
24Idaho~70K0.99×
25Alaska~30K0.99×
26North Carolina~400K0.97×
27Missouri~200K0.97×
28Maine~50K0.97×
29Montana~40K0.96×
30Illinois~500K0.94×
31Indiana~300K0.94×
32Nevada~100K0.94×
33New Hampshire~50K0.94×
34Oregon~200K0.93×
35Arizona~300K0.92×
36Connecticut~100K0.92×
37Minnesota~200K0.91×
38Rhode Island~40K0.91×
39New Mexico~70K0.90×
40Hawaii~60K0.89×
41Maryland~200K0.88×
42Washington, District of Columbia~40K0.88×
43Texas~1M0.87×
44New Jersey~300K0.87×
45Wisconsin~200K0.87×
46Colorado~200K0.86×
47Massachusetts~200K0.82×
48Utah~100K0.81×
49Washington~200K0.80×
50California~1M0.74×
Fig. 06

Affinity by region

Affinity by region — Internet television, United States
0.74×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internet television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internet television audience
#·InterestCategoryAffinity×
01Mutual insuranceBusiness & Career5.93×
02Western UnionBusiness & Career5.67×
03Kiernan ShipkaMovies & TV5.10×
04Tubi TVMovies & TV4.41×
05Google DriveTechnology & Electronics3.81×
06Live televisionMovies & TV2.93×
07Smart TVTechnology & Electronics2.83×
08Apple TVMovies & TV2.64×
09Web serverTechnology & Electronics2.59×
10NazarethTravel & Leisure2.32×
11IPTVTechnology & Electronics2.11×
12Pay televisionMovies & TV1.90×
13Spanish languagePolitics & Society1.85×
14Movie theaterMovies & TV1.80×
15GeneticsKids & Family1.62×
16United Parcel ServiceBusiness & Career1.58×
17HollywoodTravel & Leisure1.57×
18AT&TTechnology & Electronics1.56×
19DentistryBusiness & Career1.56×
20Pizza HutFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internet television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Internet television audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.47×
Convenience OrientationPREMIUM1.39×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Internet television audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.74×
CreativityOPEN0.74×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Internet television have in United States?

Internet television has an estimated audience of 14,843,534 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Internet television fans?

46.9% of Internet television fans are female, 53.1% are male, with an average age of 43.0 years.

03

Which brands do Internet television fans like most?

Internet television fans show strongest brand affinity for Google Drive (3.81×), Western Union (5.67×), and Live television (2.93×) over the country average.

04

Where do Internet television fans live in United States?

Internet television fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Internet television fans also like?

Beyond Internet television itself, the audience over-indexes on Western Union (5.67×), Live television (2.93×), Apple TV (2.64×), and Pizza Hut (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Internet television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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