Internet television Audience in United States

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Internet television has an estimated audience of 14,843,534 people in United States. 46.9% are female, 53.1% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Israel, Elsword, Whataburger, Jeep Wagoneer, Litter box.

The average Internet television fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Elsword, Whataburger, with strongest over-indexing on Israel (3.71× the country average). Demographically, the Internet television audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Internet television fans

Demographic split for Internet television audience in United States
MetricValue
Female46.9%
Male53.1%
Average age43.0
Estimated audience size14,843,534

Audience persona

The typical Internet television fan in United States is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Internet television in United States
RegionReachAffinity
California1,231,7650.75×
Texas1,216,4350.95×
Florida1,079,0481.07×
New York958,1501.16×
Georgia575,5311.26×
Pennsylvania566,0701.13×
Illinois499,1001.01×
Ohio498,6401.09×
North Carolina458,9491.03×
Alabama413,2881.99×
Michigan405,9641.05×
Tennessee373,2341.25×
Virginia369,1341.02×
New Jersey330,5400.88×
Arizona279,2140.92×
Oklahoma276,9471.68×
Indiana262,9620.97×
South Carolina240,9731.08×
Louisiana235,9851.23×
Massachusetts235,2320.8×
Missouri232,4370.97×
Washington227,1490.76×
Maryland220,0170.86×
Kentucky217,5791.17×
Mississippi198,3761.62×
Colorado191,0960.82×
Minnesota189,7950.89×
Wisconsin179,8930.81×
Iowa168,3641.38×
Arkansas164,0801.34×
Oregon146,2960.86×
Nevada128,3090.89×
Connecticut124,6550.84×
Kansas121,0131.03×
West Virginia103,9081.5×
Utah88,6720.67×
Nebraska84,7481.14×
Idaho73,0080.98×
New Mexico54,3910.73×
Maine47,5980.9×
New Hampshire46,5310.8×
Hawaii43,8380.69×
Delaware36,2130.88×
Montana33,4060.81×
South Dakota32,0030.93×
Rhode Island29,6540.63×
North Dakota28,3280.93×
Washington, District of Columbia27,8900.63×
Vermont20,3280.78×
Alaska19,1610.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Internet television audience
BrandAffinityCategory
Israel3.71×Travel & Leisure
Elsword25.91×Games
Whataburger1.54×Food & Beverages
Jeep Wagoneer4.83×Cars & Mobility
Litter box1.69×Pets & Animals
Nationality1.64×Politics & Society
John Havlicek10.49×Sports
3D printing1.56×Technology & Electronics
Jeep Grand Cherokee (WJ)3.58×Cars & Mobility
REC TEC Grills10.61×Sports
Home staging2.82×Home & Garden
Jezebel (film)3.54×Movies & TV
Nuts (film)2.64×Movies & TV
Keene, New Hampshire8.95×Travel & Leisure
Isla Holbox11.11×Travel & Leisure
Sugar glass13.66×Food & Beverages
MK1.8×Music & Radio
La Opinión2.84×News
Cam Ward1.51×Sports
Girolando cattle10.01×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Internet television audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Luxury OrientationPREMIUM2.25
Convenience OrientationPREMIUM1.43
IndulgenceJOY1.37
Urban LifestyleOPEN1.27
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Internet television
CountryShare
United States14.4%
China7.3%
Japan6.3%

See Internet television audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Internet television have in United States?

Internet television has an estimated audience of 14,843,534 people in United States, concentrated in California and Texas.

What is the gender split and age of Internet television fans?

46.9% of Internet television fans are female, 53.1% are male, with an average age of 43.0 years.

Which brands do Internet television fans like most?

Internet television fans show strongest brand affinity for Israel (3.71×), Elsword (25.91×), and Whataburger (1.54×) over the country average.

Where do Internet television fans live in United States?

Internet television fans in United States are most concentrated in California (reach 1,231,765), Texas (reach 1,216,435), and Florida (reach 1,079,048). These three regions account for the largest share of the active audience.

What other brands do Internet television fans also like?

Beyond Internet television itself, the audience over-indexes on Elsword (25.91×), Whataburger (1.54×), Jeep Wagoneer (4.83×), and Litter box (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.