Rascasse Audience Intelligence

Mutual insurance Audience in United States

A data profile of the people who buy, follow and care about Mutual insurance in United States — modelled from more than twelve digital signal sources. Mutual insurance has an estimated audience of 2,383,610 people in United States.

#5771among Topic in United States#973in Business & Career

The average Mutual insurance fan in United States is 39.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Roku, Western Union, AutoZone, with strongest over-indexing on Roku (13.94× the country average).

Demographically, the Mutual insurance audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mutual insurance fan in United States is more male, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Roku.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mutual insurance profile in United States.

Audience size
2.4M
in United States
Gender
40.6%♀
59.4% male
Age
39.4
average years
Country rank
#12379
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mutual insurance fans

40.6% are female, 59.4% are male, average age 39.4.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Mutual insurance audience in United States
MetricValue
Female40.6%
Male59.4%
Average age39.4
Estimated audience size2,383,610
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Mutual insurance audience in United States
Age bracketShare%
16-1913%
20-2927%
30-3922%
40-4915%
50+22%
Fig. 04

Worldwide distribution

80.0%

of the worldwide Mutual insurance audience comes from United States.

Worldwide audience distribution share by country for Mutual insurance
CountryShare
United States80.0%
France8.2%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mutual insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Mutual insurance fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.49×
02North Dakota~7K1.36×
03Iowa~20K1.26×
04South Dakota~7K1.23×
05Wisconsin~40K1.22×
06Rhode Island~9K1.16×
07Massachusetts~50K1.15×
08Montana~8K1.15×
09Vermont~5K1.15×
10Nebraska~10K1.13×
11Idaho~10K1.09×
12Arkansas~20K1.07×
13Mississippi~20K1.07×
14Delaware~7K1.06×
15Alabama~30K1.04×
16West Virginia~10K1.02×
17Hawaii~10K1.02×
18New Hampshire~10K1.02×
19Minnesota~30K1.00×
20Maine~8K0.98×
21New Mexico~10K0.96×
22Connecticut~20K0.95×
23Utah~20K0.95×
24Oklahoma~20K0.94×
25Kansas~20K0.91×
26Kentucky~30K0.90×
27Washington, District of Columbia~6K0.90×
28Nevada~20K0.89×
29Texas~200K0.88×
30New York~100K0.88×
31Georgia~60K0.88×
32Ohio~60K0.88×
33Maryland~40K0.88×
34North Carolina~60K0.87×
35Missouri~30K0.87×
36Louisiana~30K0.87×
37Illinois~70K0.86×
38Virginia~50K0.84×
39Indiana~40K0.84×
40Arizona~40K0.82×
41South Carolina~30K0.82×
42Oregon~20K0.82×
43Michigan~50K0.79×
44Tennessee~40K0.79×
45New Jersey~50K0.78×
46Pennsylvania~60K0.77×
47Washington~40K0.77×
48Colorado~30K0.76×
49Florida~100K0.71×
50California~200K0.61×
Fig. 06

Affinity by region

Affinity by region — Mutual insurance, United States
0.61×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mutual insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mutual insurance audience
#·InterestCategoryAffinity×
01RokuBusiness & Career13.94×
02Digital media playerTechnology & Electronics13.55×
03State Farm InsuranceBusiness & Career13.44×
04DailymotionMovies & TV10.93×
05Western UnionBusiness & Career9.77×
06DocuSignTechnology & Electronics9.48×
07DuneMovies & TV8.53×
08Broadcast engineeringBusiness & Career7.73×
09Toronto-Dominion BankBusiness & Career6.36×
10Internet televisionTechnology & Electronics5.93×
11Advance Auto PartsCars & Mobility5.53×
12GuatemalaTravel & Leisure5.51×
13AutoZoneCars & Mobility4.63×
14CarMaxCars & Mobility4.52×
15Video hosting serviceTechnology & Electronics3.83×
16Popeyes Louisiana KitchenFood & Beverages3.64×
17Indeed.comBusiness & Career3.55×
18Financial servicesBusiness & Career3.28×
19InsuranceBusiness & Career2.68×
20VideoMovies & TV2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mutual insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mutual insurance audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
Social Media UsageJOY1.49×
Need for SecurityCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mutual insurance audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.45×
MindfulnessBALANCE0.46×
IndulgenceJOY0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mutual insurance have in United States?

Mutual insurance has an estimated audience of 2,383,610 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mutual insurance fans?

40.6% of Mutual insurance fans are female, 59.4% are male, with an average age of 39.4 years.

03

Which brands do Mutual insurance fans like most?

Mutual insurance fans show strongest brand affinity for Roku (13.94×), Western Union (9.77×), and AutoZone (4.63×) over the country average.

04

Where do Mutual insurance fans live in United States?

Mutual insurance fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mutual insurance fans also like?

Beyond Mutual insurance itself, the audience over-indexes on Western Union (9.77×), AutoZone (4.63×), Dailymotion (10.93×), and State Farm Insurance (13.44×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Mutual insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mutual insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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