Mutual insurance Audience in United States

Mutual insurance logo

Mutual insurance has an estimated audience of 2,383,610 people in United States. 40.6% are female, 59.4% are male, average age 39.4. Top regions: Texas, California, New York. Top brand affinities: Roku, Western Union, AutoZone, Dailymotion, Dune.

The average Mutual insurance fan in United States is 39.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Roku, Western Union, AutoZone, with strongest over-indexing on Roku (13.94× the country average). Demographically, the Mutual insurance audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mutual insurance fans

Demographic split for Mutual insurance audience in United States
MetricValue
Female40.6%
Male59.4%
Average age39.4
Estimated audience size2,383,610

Audience persona

The typical Mutual insurance fan in United States is more male, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Roku.

Top regions in United States

Top regions ranked by reach for Mutual insurance in United States
RegionReachAffinity
Texas170,5730.83×
California155,8420.59×
New York118,9230.89×
Florida110,3710.68×
Illinois65,0650.82×
Georgia63,2170.86×
Ohio57,8330.79×
North Carolina54,6700.76×
Pennsylvania52,7640.66×
Massachusetts43,7230.93×
Michigan42,1260.68×
Wisconsin41,9021.17×
New Jersey39,5680.65×
Virginia39,0930.67×
Alabama35,7001.07×
Minnesota33,9430.99×
Arizona33,8960.7×
Washington31,8300.67×
Indiana31,6820.73×
Tennessee31,4910.66×
Maryland31,4760.77×
Missouri31,2730.81×
Iowa26,5991.35×
Kentucky24,9290.83×
South Carolina24,7000.69×
Mississippi23,9641.22×
Oklahoma23,9430.9×
Louisiana23,0820.75×
Colorado22,3630.6×
Connecticut22,0470.92×
Arkansas20,2251.03×
Utah19,9320.93×
Nevada18,4650.8×
Oregon17,9690.66×
Kansas15,5320.83×
Nebraska15,4301.29×
Idaho14,6151.22×
Alaska13,1612.58×
Hawaii11,6341.14×
New Mexico11,3800.95×
Rhode Island11,2801.49×
West Virginia10,8810.98×
North Dakota10,1992.08×
New Hampshire10,0521.07×
Montana10,0391.52×
South Dakota9,6261.75×
Delaware7,9881.21×
Maine7,8650.92×
Wyoming6,6681.89×
Vermont6,1931.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mutual insurance audience
BrandAffinityCategory
Roku13.94×Business & Career
Western Union9.77×Business & Career
AutoZone4.63×Cars & Mobility
Dailymotion10.93×Movies & TV
Dune8.53×Movies & TV
State Farm Insurance13.44×Business & Career
Advance Auto Parts5.53×Cars & Mobility
Indeed.com3.55×Business & Career
DocuSign9.48×Technology & Electronics
Toronto-Dominion Bank6.36×Business & Career
Guatemala5.51×Travel & Leisure
CarMax4.52×Cars & Mobility
Video hosting service3.83×Technology & Electronics
Digital media player13.55×Technology & Electronics
Video2.47×Movies & TV
Financial services3.28×Business & Career
Broadcast engineering7.73×Business & Career
Internet television5.93×Technology & Electronics
Insurance2.68×Business & Career
Mobile phones2.12×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mutual insurance audience
TraitClusterScore
Quality AwarenessPREMIUM2.34
Convenience OrientationPREMIUM1.39
Family OrientationCONSERVATISM1.3
Career OrientationPOWER1.28
Need for SecurityCONSERVATISM1.2
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Mutual insurance
CountryShare
United States80.1%
France8.2%
India4.7%

See Mutual insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mutual insurance have in United States?

Mutual insurance has an estimated audience of 2,383,610 people in United States, concentrated in Texas and California.

What is the gender split and age of Mutual insurance fans?

40.6% of Mutual insurance fans are female, 59.4% are male, with an average age of 39.4 years.

Which brands do Mutual insurance fans like most?

Mutual insurance fans show strongest brand affinity for Roku (13.94×), Western Union (9.77×), and AutoZone (4.63×) over the country average.

Where do Mutual insurance fans live in United States?

Mutual insurance fans in United States are most concentrated in Texas (reach 170,573), California (reach 155,842), and New York (reach 118,923). These three regions account for the largest share of the active audience.

What other brands do Mutual insurance fans also like?

Beyond Mutual insurance itself, the audience over-indexes on Western Union (9.77×), AutoZone (4.63×), Dailymotion (10.93×), and Dune (8.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mutual insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.