Roku Audience in United States

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Roku has an estimated audience of 7,196,805 people in United States. 40.7% are female, 59.3% are male, average age 43.3. Top regions: Texas, California, Florida. Top brand affinities: Roku, Superman, Google Docs, United States, CNN.

The average Roku fan in United States is 43.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Roku, Superman, Google Docs, with strongest over-indexing on Roku (8.72× the country average). Demographically, the Roku audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Roku fans

Demographic split for Roku audience in United States
MetricValue
Female40.7%
Male59.3%
Average age43.3
Estimated audience size7,196,805

Audience persona

The typical Roku fan in United States is more male, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Roku.

Top regions in United States

Top regions ranked by reach for Roku in United States
RegionReachAffinity
Texas581,3710.94×
California532,8190.67×
Florida426,6010.88×
New York293,5380.73×
Ohio255,5631.15×
North Carolina245,3091.13×
Georgia241,9441.09×
Pennsylvania233,9140.97×
Illinois217,5560.91×
Michigan199,9341.06×
Tennessee180,4871.25×
Indiana157,7901.2×
Missouri154,7181.33×
Virginia154,5260.88×
Alabama148,6891.48×
Arizona143,0360.97×
South Carolina125,7881.16×
Wisconsin124,2261.15×
New Jersey122,5300.67×
Kentucky121,7231.35×
Louisiana116,5321.26×
Washington112,4750.78×
Oklahoma105,4751.32×
Massachusetts99,1580.7×
Maryland98,8940.8×
Colorado98,4800.87×
Minnesota96,6020.94×
Arkansas90,7811.53×
Mississippi86,6771.46×
Oregon74,5980.9×
Iowa67,6501.14×
Kansas67,2801.19×
Connecticut58,3050.81×
Nevada52,0720.75×
Utah51,7350.8×
West Virginia45,3621.35×
Nebraska38,7131.07×
Idaho36,8841.02×
New Mexico35,0380.97×
Maine32,4221.26×
New Hampshire27,2200.96×
Montana20,8511.04×
South Dakota17,4861.05×
Rhode Island15,9420.7×
Delaware15,6880.79×
Hawaii15,2690.49×
North Dakota13,0060.88×
Washington, District of Columbia11,5590.53×
Vermont11,4080.9×
Wyoming11,3121.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roku audience
BrandAffinityCategory
Roku8.72×Movies & TV
Superman2.07×Movies & TV
Google Docs3.08×Internet & Social Media
United States1.78×Travel & Leisure
CNN2.15×Movies & TV
Apple TV3.72×Movies & TV
T-Mobile2.32×Technology & Electronics
Fox News Channel1.67×Movies & TV
Godzilla2.93×Movies & TV
Final Destination2.63×Movies & TV
Diane Keaton3.23×Movies & TV
Internet Movie Database4.11×Movies & TV
Pedro Pascal3.7×Movies & TV
Friends1.63×Movies & TV
Meme1.82×Internet & Social Media
Reddit1.82×Internet & Social Media
Limited liability company2.23×Business & Career
Beetlejuice2.15×Movies & TV
Christine Baranski7.63×Movies & TV
Jesus1.85×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roku audience
TraitClusterScore
Risk AppetiteTHRILL1.91
Luxury OrientationPREMIUM1.75
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.35
Convenience OrientationPREMIUM1.27
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Roku
CountryShare
United States71.2%
Mexico6.1%
Brazil5.5%

See Roku audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Roku have in United States?

Roku has an estimated audience of 7,196,805 people in United States, concentrated in Texas and California.

What is the gender split and age of Roku fans?

40.7% of Roku fans are female, 59.3% are male, with an average age of 43.3 years.

Which brands do Roku fans like most?

Roku fans show strongest brand affinity for Roku (8.72×), Superman (2.07×), and Google Docs (3.08×) over the country average.

Where do Roku fans live in United States?

Roku fans in United States are most concentrated in Texas (reach 581,371), California (reach 532,819), and Florida (reach 426,601). These three regions account for the largest share of the active audience.

What other brands do Roku fans also like?

Beyond Roku itself, the audience over-indexes on Superman (2.07×), Google Docs (3.08×), United States (1.78×), and CNN (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.