Rascasse Audience Intelligence

Google Docs Audience in United States

A data profile of the people who buy, follow and care about Google Docs in United States — modelled from more than twelve digital signal sources. Google Docs has an estimated audience of 56,658,249 people in United States.

#12among Website / Newspaper / Magazine in United States#13in Internet & Social Media

The average Google Docs fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Demographically, the Google Docs audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Docs profile in United States.

Audience size
56.7M
in United States
Gender
57.9%♀
42.1% male
Age
38.0
average years
Country rank
#331
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Docs

57.9% are female, 42.1% are male, average age 38.0.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Google Docs audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.0
Estimated audience size56,658,249
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Google Docs audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4923%
50+14%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Google Docs audience comes from United States.

Worldwide audience distribution share by country for Google Docs
CountryShare
United States30.8%
United Kingdom6.4%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Docs audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Docs fans by region: top regions in United States
#RegionReachAffinity×
01Utah~900K1.72×
02California~9M1.48×
03North Carolina~2M1.24×
04Idaho~400K1.24×
05Rhode Island~200K1.23×
06New York~4M1.21×
07Arkansas~600K1.21×
08Washington, District of Columbia~200K1.21×
09Oregon~800K1.18×
10Massachusetts~1.5M1.17×
11New Jersey~1.5M1.13×
12Michigan~1.5M1.05×
13Indiana~1M1.05×
14Delaware~200K1.05×
15Vermont~100K1.05×
16Virginia~1.5M1.03×
17Kansas~500K1.03×
18Maryland~1M1.02×
19Texas~5M1.01×
20Arizona~1M1.01×
21Connecticut~600K1.00×
22Maine~200K1.00×
23Washington~1M0.99×
24Georgia~1.5M0.98×
25Colorado~900K0.98×
26South Carolina~800K0.97×
27Hawaii~200K0.96×
28Pennsylvania~2M0.95×
29Montana~100K0.95×
30Mississippi~400K0.94×
31Kentucky~700K0.93×
32Oklahoma~600K0.93×
33Missouri~800K0.92×
34Alabama~700K0.92×
35New Hampshire~200K0.92×
36Louisiana~700K0.91×
37Nebraska~300K0.90×
38Iowa~400K0.89×
39Illinois~1.5M0.88×
40Nevada~500K0.88×
41Ohio~1.5M0.87×
42South Dakota~100K0.87×
43Wisconsin~700K0.86×
44Tennessee~1M0.85×
45Alaska~100K0.85×
46Minnesota~700K0.81×
47Florida~3M0.80×
48North Dakota~90K0.79×
49West Virginia~200K0.77×
50New Mexico~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Google Docs, United States
0.73×1.00×1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Docs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Docs audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.57×
MindfulnessBALANCE0.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Docs audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.21×
Social Media UsageJOY0.24×
Need for SecurityCONSERVATISM0.24×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Google Docs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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