Google Docs Audience in Brazil

Google Docs has an estimated audience of 10,824,874 people in Brazil. 76.7% are female, 23.3% are male, average age 45.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.

The average Google Docs fan in Brazil is 45.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Google Docs audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Google Docs fans

Demographic split for Google Docs audience in Brazil
MetricValue
Female76.7%
Male23.3%
Average age45.1
Estimated audience size10,824,874

Top regions in Brazil

Top regions ranked by reach for Google Docs in Brazil
RegionReachAffinity
São Paulo2,273,2920.81×
Minas Gerais1,063,3850.95×
Rio de Janeiro950,9610.94×
Rio Grande do Sul781,6891.22×
Paraná728,2241.1×
Bahia668,2260.94×
Pernambuco640,0201.29×
Ceará526,1211.11×
Santa Catarina514,1081.04×
Paraíba319,9411.47×
Goiás318,4410.77×
Rio Grande do Norte283,9561.57×
Federal District263,5171.46×
Pará253,5490.72×
Maranhão223,2520.82×
Espírito Santo205,0630.91×
Alagoas168,2421.07×
Piauí167,7811.12×
Amazonas141,2040.75×
Sergipe133,1381.18×
Mato Grosso132,6000.65×
Mato Grosso do Sul131,0120.83×
Rondônia77,7600.86×
Tocantins69,4720.97×
Amapá32,2250.84×
Acre28,2700.75×
Roraima26,4930.87×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Docs audience
TraitClusterScore
Early Adopter MentalityPOWER2.31
MindfulnessBALANCE2.18
Career OrientationPOWER2.05
SustainabilityBALANCE1.83
Quality AwarenessPREMIUM1.8
Luxury OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Google Docs
CountryShare
United States31.1%
United Kingdom6.4%
Brazil5.9%

See Google Docs audiences in other countries

More Internet & Social Media audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Google Docs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.