Rascasse Audience Intelligence

Google Docs Audience in Brazil

A data profile of the people who buy, follow and care about Google Docs in Brazil — modelled from more than twelve digital signal sources. Google Docs has an estimated audience of 10,824,874 people in Brazil.

#22among Website / Newspaper / Magazine in Brazil#12in Internet & Social Media

The average Google Docs fan in Brazil is 45.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Docs profile in Brazil.

Audience size
10.8M
in Brazil
Gender
76.7%♀
23.3% male
Age
45.1
average years
Country rank
#491
Website / Newspaper / Magazine in Brazil
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Docs

76.7% are female, 23.3% are male, average age 45.1.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Google Docs audience in Brazil
MetricValue
Female76.7%
Male23.3%
Average age45.1
Estimated audience size10,824,874
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Google Docs audience in Brazil
Age bracketShare%
16-199%
20-2912%
30-3920%
40-4928%
50+31%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Google Docs audience comes from Brazil.

Worldwide audience distribution share by country for Google Docs
CountryShare
United States30.8%
United Kingdom6.4%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Docs audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Google Docs fans by region: top regions in Brazil
#RegionReachAffinity×
01Rio Grande do Norte~300K1.57×
02Paraíba~300K1.47×
03Federal District~300K1.46×
04Pernambuco~600K1.29×
05Rio Grande do Sul~800K1.22×
06Sergipe~100K1.18×
07Piauí~200K1.12×
08Ceará~500K1.11×
09Paraná~700K1.10×
10Alagoas~200K1.07×
11Santa Catarina~500K1.04×
12Tocantins~70K0.97×
13Minas Gerais~1M0.95×
14Rio de Janeiro~1M0.94×
15Bahia~700K0.94×
16Espírito Santo~200K0.91×
17Roraima~30K0.87×
18Rondônia~80K0.86×
19Amapá~30K0.85×
20Maranhão~200K0.83×
21Mato Grosso do Sul~100K0.83×
22São Paulo~2.5M0.81×
23Goiás~300K0.77×
24Acre~30K0.76×
25Amazonas~100K0.75×
26Pará~300K0.72×
27Mato Grosso~100K0.66×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Google Docs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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