Top 50 Internet & Social Media brands in Brazil
This curated ranking covers the 50 largest internet & social media brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,306 internet & social media brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Newslinq, Social network and Instagram lead the list with a combined estimated audience of 96,626,910 people. Across all 50 entries the average audience size is 9,483,650, and the largest, Newslinq, reaches around 36,439,404 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each internet & social media brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Newslinq |
36,439,404 | 100.0% | Internet & Social Media | |
| 2 |  Social network |
30,809,777 | 5.1% | Lifestyle cluster | Internet & Social Media |
| 3 |  Instagram |
29,377,729 | 2.5% | Social media | Internet & Social Media |
| 4 |  WhatsApp |
28,365,556 | 4.8% | Social media | Internet & Social Media |
| 5 |  Instant messaging |
20,634,300 | 6.4% | Content type | Internet & Social Media |
| 6 |  TikTok |
17,984,374 | 2.7% | Social media | Internet & Social Media |
| 7 |  Spotify |
16,974,302 | 4.1% | TV / music streaming | Internet & Social Media |
| 8 |  World Wide Web |
16,112,897 | 5.6% | Internet & Social Media | |
| 9 |  X |
14,927,077 | 2.4% | Social media | Internet & Social Media |
| 10 |  Facebook |
13,533,260 | 2.1% | Social media | Internet & Social Media |
| 11 |  Google |
13,132,604 | 2.3% | Search engine | Internet & Social Media |
| 12 |  Google Docs |
10,824,874 | 6.7% | Internet & Social Media | |
| 13 |  Hyperlink |
10,810,133 | 26.2% | Internet & Social Media | |
| 14 |  Pinterest |
10,706,009 | 2.3% | Social media | Internet & Social Media |
| 15 |  Meme |
10,505,321 | 4.8% | Content type | Internet & Social Media |
| 16 |  Gmail |
10,328,248 | 1.3% | Internet & Social Media | |
| 17 |  Telegram (software) |
10,132,224 | 6.2% | Communication | Internet & Social Media |
| 18 |  Mappy |
9,982,982 | 54.0% | Internet & Social Media | |
| 19 |  Google Maps |
9,150,973 | 1.9% | Internet & Social Media | |
| 20 |  JusBrasil |
9,134,959 | 98.0% | Internet & Social Media | |
| 21 |  Internet meme |
7,700,804 | 3.9% | Content type | Internet & Social Media |
| 22 |  Domain Name System |
7,562,310 | 4.9% | Internet & Social Media | |
| 23 |  Wikipedia |
7,441,168 | 3.7% | Internet & Social Media | |
| 24 |  TechTudo |
7,300,342 | 90.7% | Internet & Social Media | |
| 25 |  YouTube Music |
7,283,151 | 5.2% | TV / music streaming | Internet & Social Media |
| 26 |  Viral video |
6,095,948 | 2.9% | Content type | Internet & Social Media |
| 27 |  Wattpad |
5,997,274 | 9.0% | Internet & Social Media | |
| 28 |  Tumblr |
5,644,541 | 8.2% | Social media | Internet & Social Media |
| 29 |  Reddit |
5,643,964 | 3.1% | Social media | Internet & Social Media |
| 30 |  GitHub |
5,627,812 | 5.7% | Productivity | Internet & Social Media |
| 31 |  Tinder |
5,388,078 | 11.1% | Dating | Internet & Social Media |
| 32 |  Trello |
5,282,261 | 23.8% | Communication | Internet & Social Media |
| 33 |  New media |
5,246,739 | 7.0% | Field of study | Internet & Social Media |
| 34 | Revista Fórum |
5,204,752 | 97.3% | Internet & Social Media | |
| 35 |  Instapaper |
5,172,984 | 97.1% | Internet & Social Media | |
| 36 |  Web portal |
5,146,011 | 6.8% | Internet & Social Media | |
| 37 |  Influencer marketing |
4,498,299 | 7.0% | Content type | Internet & Social Media |
| 38 |  Flickr |
4,185,792 | 12.6% | Social media | Internet & Social Media |
| 39 |  Online |
3,775,889 | 3.7% | Lifestyle cluster | Internet & Social Media |
| 40 |  Waze |
3,752,965 | 11.6% | Internet & Social Media | |
| 41 |  Google Chrome |
3,711,618 | 8.8% | Browser | Internet & Social Media |
| 42 |  Digital wallet |
3,266,052 | 5.0% | Internet & Social Media | |
| 43 |  PubMed |
3,215,465 | 7.0% | Search engine | Internet & Social Media |
| 44 |  Google Earth |
3,150,162 | 5.7% | Internet & Social Media | |
| 45 |  Practical joke |
3,078,624 | 8.5% | Content type | Internet & Social Media |
| 46 |  Selfie |
2,921,136 | 4.4% | Content type | Internet & Social Media |
| 47 |  LinkedIn |
2,815,334 | 1.7% | Social media | Internet & Social Media |
| 48 |  GeoGuessr |
2,749,314 | 4.3% | Internet & Social Media | |
| 49 |  Discord |
2,743,699 | 3.2% | Internet & Social Media | |
| 50 |  WeTransfer |
2,713,023 | 2.1% | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each internet & social media brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest internet & social media brand in Brazil?
Newslinq currently leads with an estimated audience of 36,439,404 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.