A data profile of the people who buy, follow and care about Google in Brazil — modelled from more than twelve digital signal sources. Google has an estimated audience of 13,132,604 people in Brazil.
The average Google fan in Brazil is 42.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Google Play, American culture, Sound reinforcement system, with strongest over-indexing on Google Play (1.64× the country average).
Demographically, the Google audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 27 regions tracked by Rascasse.
The typical Google fan in Brazil is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Play.
The key figures that characterise the Google profile in Brazil.
57.2% are female, 42.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.3 |
| Estimated audience size | 13,132,604 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Google audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.5% |
| Brazil | 1.9% |
Where the Google audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~800K | 1.32× | |
| 02 | Paraná | ~1M | 1.25× | |
| 03 | Rio de Janeiro | ~1.5M | 1.17× | |
| 04 | Federal District | ~300K | 1.15× | |
| 05 | Bahia | ~1M | 1.14× | |
| 06 | Alagoas | ~200K | 1.14× | |
| 07 | Sergipe | ~200K | 1.13× | |
| 08 | São Paulo | ~4M | 1.11× | |
| 09 | Espírito Santo | ~300K | 1.06× | |
| 10 | Mato Grosso do Sul | ~200K | 1.05× | |
| 11 | Minas Gerais | ~1.5M | 1.03× | |
| 12 | Goiás | ~500K | 1.00× | |
| 13 | Rio Grande do Norte | ~200K | 0.99× | |
| 14 | Rio Grande do Sul | ~800K | 0.98× | |
| 15 | Tocantins | ~90K | 0.98× | |
| 16 | Ceará | ~600K | 0.97× | |
| 17 | Acre | ~40K | 0.97× | |
| 18 | Santa Catarina | ~600K | 0.95× | |
| 19 | Paraíba | ~300K | 0.95× | |
| 20 | Piauí | ~200K | 0.93× | |
| 21 | Mato Grosso | ~200K | 0.92× | |
| 22 | Rondônia | ~100K | 0.90× | |
| 23 | Maranhão | ~300K | 0.88× | |
| 24 | Amazonas | ~200K | 0.80× | |
| 25 | Roraima | ~30K | 0.77× | |
| 26 | Pará | ~300K | 0.76× | |
| 27 | Amapá | ~30K | 0.69× |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dance costume | Fashion & Accessoires | 1.83× | ||
| 02 | Opera News | News | 1.81× | ||
| 03 | Sound reinforcement system | Technology & Electronics | 1.70× | ||
| 04 | Google Play | Technology & Electronics | 1.64× | ||
| 05 | Rocky Mountain National Park | Travel & Leisure | 1.62× | ||
| 06 | The Social Network | Movies & TV | 1.61× | ||
| 07 | Planescape | Games | 1.60× | ||
| 08 | American culture | Politics & Society | 1.59× | ||
| 09 | Pierre Omidyar | Business & Career | 1.57× | ||
| 10 | Rexona | Beauty & Wellness | 1.55× | ||
| 11 | CanalShoptime | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.10× | |
| Creativity | OPEN | 1.04× | |
| Social Media Usage | JOY | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.65× | |
| Early Adopter Mentality | POWER | 0.67× | |
| Spirituality | BALANCE | 0.70× |
Google has an estimated audience of 13,132,604 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
57.2% of Google fans are female, 42.8% are male, with an average age of 42.3 years.
Google fans show strongest brand affinity for Google Play (1.64×), American culture (1.59×), and Sound reinforcement system (1.7×) over the country average.
Google fans in Brazil are most concentrated in São Paulo (reach ~4M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Google itself, the audience over-indexes on American culture (1.59×), Sound reinforcement system (1.7×), Rexona (1.55×), and Rocky Mountain National Park (1.62×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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