Google Audience in Brazil
Google has an estimated audience of 13,132,604 people in Brazil. 57.2% are female, 42.8% are male, average age 42.3. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Google Play, American culture, Sound reinforcement system, Rexona, Rocky Mountain National Park.
The average Google fan in Brazil is 42.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Google Play, American culture, Sound reinforcement system, with strongest over-indexing on Google Play (1.64× the country average). Demographically, the Google audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 27 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine
Demographics of Google fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 42.3 |
| Estimated audience size | 13,132,604 |
Audience persona
The typical Google fan in Brazil is more female, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Google Play.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,787,778 | 1.11× |
| Rio de Janeiro | 1,444,026 | 1.17× |
| Minas Gerais | 1,393,779 | 1.03× |
| Paraná | 1,001,805 | 1.25× |
| Bahia | 990,211 | 1.14× |
| Pernambuco | 794,079 | 1.32× |
| Rio Grande do Sul | 761,821 | 0.98× |
| Santa Catarina | 573,921 | 0.95× |
| Ceará | 555,090 | 0.97× |
| Goiás | 500,493 | 1× |
| Pará | 327,091 | 0.76× |
| Espírito Santo | 290,534 | 1.06× |
| Maranhão | 288,117 | 0.88× |
| Paraíba | 252,426 | 0.95× |
| Federal District | 251,168 | 1.15× |
| Mato Grosso | 226,717 | 0.92× |
| Alagoas | 218,049 | 1.14× |
| Rio Grande do Norte | 216,705 | 0.99× |
| Mato Grosso do Sul | 200,228 | 1.05× |
| Amazonas | 183,342 | 0.8× |
| Piauí | 169,788 | 0.93× |
| Sergipe | 154,875 | 1.13× |
| Rondônia | 98,462 | 0.9× |
| Tocantins | 85,052 | 0.98× |
| Acre | 44,493 | 0.97× |
| Amapá | 32,265 | 0.69× |
| Roraima | 28,619 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Play | 1.64× | Technology & Electronics |
| American culture | 1.59× | Politics & Society |
| Sound reinforcement system | 1.7× | Technology & Electronics |
| Rexona | 1.55× | Beauty & Wellness |
| Rocky Mountain National Park | 1.62× | Travel & Leisure |
| Dance costume | 1.83× | Fashion & Accessoires |
| The Social Network | 1.61× | Movies & TV |
| Opera News | 1.81× | News |
| CanalShoptime | 1.5× | Shopping |
| Planescape | 1.6× | Games |
| Pierre Omidyar | 1.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Price Sensitivity | PREMIUM | 1.28 |
| Creativity | OPEN | 1.25 |
| Social Media Usage | JOY | 1.24 |
| Spirituality | BALANCE | 1.21 |
| Risk Appetite | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.9% |
| China | 5.1% |
| Brazil | 2.1% |
See Google audiences in other countries
More Search engine audiences in Brazil
- PubMed (3,063,096)
- DuckDuckGo (682,239)
- Yelp (203,394)
- Naver (95,310)
- Baidu (93,513)
Frequently asked questions
How many fans does Google have in Brazil?
Google has an estimated audience of 13,132,604 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Google fans?
57.2% of Google fans are female, 42.8% are male, with an average age of 42.3 years.
Which brands do Google fans like most?
Google fans show strongest brand affinity for Google Play (1.64×), American culture (1.59×), and Sound reinforcement system (1.7×) over the country average.
Where do Google fans live in Brazil?
Google fans in Brazil are most concentrated in São Paulo (reach 3,787,778), Rio de Janeiro (reach 1,444,026), and Minas Gerais (reach 1,393,779). These three regions account for the largest share of the active audience.
What other brands do Google fans also like?
Beyond Google itself, the audience over-indexes on American culture (1.59×), Sound reinforcement system (1.7×), Rexona (1.55×), and Rocky Mountain National Park (1.62×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.