Google Audience in Italy
Google has an estimated audience of 12,514,734 people in Italy. 51.1% are female, 48.9% are male, average age 45.1. Top regions: Lombardy, Lazio, Campania.
The average Google fan in Italy is 45.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Demographically, the Google audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Social Media Usage, Community Orientation.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine
Demographics of Google fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 45.1 |
| Estimated audience size | 12,514,734 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,992,270 | 1.36× |
| Lazio | 2,134,177 | 1.39× |
| Campania | 1,755,280 | 1.25× |
| Sicilia | 1,239,701 | 1.14× |
| Emilia-Romagna | 1,147,167 | 1.12× |
| Veneto | 1,012,648 | 1.02× |
| Piedmont | 1,007,606 | 1.09× |
| Puglia | 952,099 | 1.1× |
| Tuscany | 897,789 | 1.08× |
| Calabria | 407,093 | 1.06× |
| Liguria | 320,621 | 0.91× |
| Marche | 309,681 | 0.99× |
| Sardinia | 271,235 | 0.77× |
| Abruzzo | 262,261 | 0.95× |
| Trentino-Alto Adige/Südtirol | 233,208 | 0.98× |
| Friuli-Venezia Giulia | 206,831 | 0.88× |
| Umbria | 180,195 | 0.89× |
| Basilicata | 98,144 | 0.86× |
| Molise | 38,204 | 0.64× |
| Aosta Valley | 15,688 | 0.49× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.23 |
| Community Orientation | OPEN | 1.22 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Indulgence | JOY | 1.07 |
| Need for Security | CONSERVATISM | 1.06 |
| Travelling | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.9% |
| China | 5.1% |
| Brazil | 2.1% |
See Google audiences in other countries
More Search engine audiences in Italy
- PubMed (2,729,864)
- DuckDuckGo (589,017)
- Ecosia (364,566)
- Yelp (195,399)
- Naver (68,204)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.