Google Audience in Spain
Google has an estimated audience of 7,455,485 people in Spain. 54.9% are female, 45.1% are male, average age 46.5. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Android (operating system), Smartphones, Mobile phones, Social network, Email.
The average Google fan in Spain is 46.5 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Android (operating system), Smartphones, Mobile phones, with strongest over-indexing on Android (operating system) (1.98× the country average). Demographically, the Google audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine
Demographics of Google fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 46.5 |
| Estimated audience size | 7,455,485 |
Audience persona
The typical Google fan in Spain is balanced, around 46.5 years old, with strong Need for Security tendencies and a notable affinity for Android (operating system).
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,579,235 | 1.08× |
| Community of Madrid | 1,425,502 | 1.14× |
| Catalonia | 1,392,407 | 1.03× |
| Comunidad Valenciana | 836,081 | 1× |
| Canary Islands | 427,308 | 1.15× |
| Galicia | 321,936 | 0.92× |
| Castilla-La Mancha | 309,401 | 1.02× |
| Region of Murcia | 285,830 | 1.12× |
| Castile and León | 280,273 | 0.86× |
| Basque Autonomous Country | 274,997 | 0.99× |
| Balearic Islands | 202,084 | 0.97× |
| Aragon | 201,056 | 1.02× |
| Principality of Asturias | 153,531 | 0.87× |
| Extremadura | 146,197 | 0.91× |
| Navarre | 109,095 | 1.17× |
| Cantabria | 84,603 | 0.9× |
| La Rioja | 41,545 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Android (operating system) | 1.98× | Technology & Electronics |
| Smartphones | 1.8× | Technology & Electronics |
| Mobile phones | 1.74× | Technology & Electronics |
| Social network | 1.6× | Internet & Social Media |
| 2.24× | Technology & Electronics | |
| World Wide Web | 2.16× | Internet & Social Media |
| Software | 1.5× | Technology & Electronics |
| Telecommunication | 1.74× | Technology & Electronics |
| Database | 2.15× | Technology & Electronics |
| Mobile app | 1.58× | Technology & Electronics |
| Mobile game | 1.79× | Games |
| Mobile device | 1.71× | Technology & Electronics |
| Price | 1.57× | Shopping |
| Cloud computing | 1.92× | Technology & Electronics |
| Blouse | 1.84× | Fashion & Accessoires |
| Wikipedia | 1.75× | Internet & Social Media |
| Credit cards | 1.92× | Business & Career |
| Tablet computers | 1.69× | Technology & Electronics |
| Children's clothing | 1.51× | Fashion & Accessoires |
| Payment | 2.37× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Social Media Usage | JOY | 1.27 |
| Travelling | THRILL | 1.21 |
| Luxury Orientation | PREMIUM | 1.13 |
| Community Orientation | OPEN | 1.08 |
| DIY Mentality | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.9% |
| China | 5.1% |
| Brazil | 2.1% |
See Google audiences in other countries
More Search engine audiences in Spain
- Badoo (5,272,197)
- PubMed (1,437,207)
- DuckDuckGo (472,414)
- Ecosia (324,319)
- Yelp (162,384)
Frequently asked questions
How many fans does Google have in Spain?
Google has an estimated audience of 7,455,485 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Google fans?
54.9% of Google fans are female, 45.1% are male, with an average age of 46.5 years.
Which brands do Google fans like most?
Google fans show strongest brand affinity for Android (operating system) (1.98×), Smartphones (1.8×), and Mobile phones (1.74×) over the country average.
Where do Google fans live in Spain?
Google fans in Spain are most concentrated in Andalusia (reach 1,579,235), Community of Madrid (reach 1,425,502), and Catalonia (reach 1,392,407). These three regions account for the largest share of the active audience.
What other brands do Google fans also like?
Beyond Google itself, the audience over-indexes on Smartphones (1.8×), Mobile phones (1.74×), Social network (1.6×), and Email (2.24×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.