A data profile of the people who buy, follow and care about Payment in Spain — modelled from more than twelve digital signal sources. Payment has an estimated audience of 2,498,508 people in Spain.
Payment has an estimated audience of 2,498,508 people in Spain. 53.1% are female, 46.9% are male, average age 48.8. Top brand affinities: Carrefour Market, Savings bank, Debit card, Bank account, Cash on delivery.
Top brand affinities include Carrefour Market, Savings bank, Debit card, with strongest over-indexing on Carrefour Market (6.89× the country average).
Demographically, the Payment audience skews balanced with an average age of 48.8, and over-indexes on personality traits such as Individualism, Indulgence.
The typical Payment fan in Spain is balanced, around 48.8 years old, with strong Individualism tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the Payment profile in Spain.
53.1% are female, 46.9% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 48.8 |
| Estimated audience size | 2,498,508 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 43% |
of the worldwide Payment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 7.5% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Payment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barclays | Business & Career | 25.46× | ||
| 02 | Savings bank | Business & Career | 20.67× | ||
| 03 | Cash on delivery | Business & Career | 12.01× | ||
| 04 | Bank account | Business & Career | 10.16× | ||
| 05 | Debit card | Business & Career | 9.74× | ||
| 06 | Carrefour Market | Shopping | 6.89× | ||
| 07 | Air filter | Home & Garden | 6.46× | ||
| 08 | Mobile payment | Business & Career | 4.71× | ||
| 09 | Online banking | Business & Career | 3.44× | ||
| 10 | Cyber Monday | Shopping | 3.34× | ||
| 11 | Cleanliness | Home & Garden | 3.05× | ||
| 12 | Breaking news | Movies & TV | 2.92× | ||
| 13 | Credit cards | Business & Career | 2.68× | ||
| 14 | IBEX 35 | Business & Career | 2.55× | ||
| 15 | Bankinter | Business & Career | 2.48× | ||
| 16 | Technology & Electronics | 2.45× | |||
| 17 | Internet & Social Media | 2.37× | |||
| 18 | Innovation | Business & Career | 2.20× | ||
| 19 | Caixabank | Business & Career | 2.12× | ||
| 20 | Banco Sabadell | Business & Career | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.29× | |
| Indulgence | JOY | 1.67× | |
| Price Sensitivity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.71× | |
| DIY Mentality | THRILL | 0.74× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.