Payment Audience in United States

Payment logo

Payment has an estimated audience of 18,724,092 people in United States. 49.0% are female, 51.0% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Kendra Scott, Jeep Wagoneer, Cam Ward, Wikia.

The average Payment fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Kendra Scott, Jeep Wagoneer, with strongest over-indexing on Israel (2.69× the country average). Demographically, the Payment audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Payment fans

Demographic split for Payment audience in United States
MetricValue
Female49.0%
Male51.0%
Average age43.3
Estimated audience size18,724,092

Audience persona

The typical Payment fan in United States is balanced, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Payment in United States
RegionReachAffinity
California1,692,4540.82×
Texas1,632,3481.01×
Florida1,269,5681×
New York998,9320.95×
Georgia742,9361.29×
Pennsylvania642,2151.02×
North Carolina630,0671.12×
Ohio604,8321.05×
Illinois599,4360.96×
Michigan562,8951.15×
Tennessee479,6361.28×
Virginia424,6360.93×
Alabama411,1601.57×
Louisiana394,0051.63×
Indiana393,0941.15×
Arizona382,4181×
New Jersey380,1710.8×
Missouri367,2801.22×
South Carolina345,2471.23×
Washington312,1780.83×
Kentucky308,8261.32×
Oklahoma307,5591.48×
Mississippi299,5091.94×
Maryland286,0900.89×
Massachusetts284,2660.77×
Arkansas255,1961.65×
Wisconsin243,4600.86×
Colorado230,4280.78×
Minnesota204,5860.76×
Oregon182,8940.85×
Nevada176,3310.97×
Connecticut149,7470.8×
Iowa142,8110.93×
Kansas133,6800.91×
New Mexico128,4791.37×
West Virginia122,0601.4×
Utah102,6740.61×
Nebraska77,3790.82×
Idaho72,7820.78×
Maine63,0030.94×
Hawaii56,2370.7×
New Hampshire52,9870.72×
Delaware44,5280.86×
Rhode Island43,0080.72×
Montana41,8360.81×
Washington, District of Columbia39,6500.7×
South Dakota33,9280.78×
Alaska29,9640.75×
North Dakota27,2320.71×
Wyoming21,2430.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Payment audience
BrandAffinityCategory
Israel2.69×Travel & Leisure
Kendra Scott2.1×Fashion & Accessoires
Jeep Wagoneer3.31×Cars & Mobility
Cam Ward2.06×Sports
Wikia1.74×Internet & Social Media
Jesse Plemons1.7×Movies & TV
CAC 402.47×Business & Career
Noodle (Gorillaz)1.64×Music & Radio
Kento Yamazaki4.72×Movies & TV
CAC 402.12×Business & Career
MK1.55×Music & Radio
Mangaka1.55×Literature
Home staging1.83×Home & Garden
jordy nelson5.53×Sports
Overboard (film)2.6×Movies & TV
Iron Man (film)1.57×Movies & TV
Keeper (password manager)2.02×Technology & Electronics
Personality1.84×Business & Career
Jeep Grand Cherokee (WJ)1.71×Cars & Mobility
Hayward, California2.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Payment audience
TraitClusterScore
Price SensitivityPREMIUM1.29
Family OrientationCONSERVATISM1.25
Need for SecurityCONSERVATISM1.25
Quality AwarenessPREMIUM1.2
Career OrientationPOWER1.18
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Payment
CountryShare
United States19.0%
India7.5%
United Kingdom6.2%

See Payment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Payment have in United States?

Payment has an estimated audience of 18,724,092 people in United States, concentrated in California and Texas.

What is the gender split and age of Payment fans?

49.0% of Payment fans are female, 51.0% are male, with an average age of 43.3 years.

Which brands do Payment fans like most?

Payment fans show strongest brand affinity for Israel (2.69×), Kendra Scott (2.1×), and Jeep Wagoneer (3.31×) over the country average.

Where do Payment fans live in United States?

Payment fans in United States are most concentrated in California (reach 1,692,454), Texas (reach 1,632,348), and Florida (reach 1,269,568). These three regions account for the largest share of the active audience.

What other brands do Payment fans also like?

Beyond Payment itself, the audience over-indexes on Kendra Scott (2.1×), Jeep Wagoneer (3.31×), Cam Ward (2.06×), and Wikia (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.