Rascasse Audience Intelligence

Navy Federal Credit Union Target Market in United States

A data profile of the people who buy, follow and care about Navy Federal Credit Union in United States — modelled from more than twelve digital signal sources. Navy Federal Credit Union has an estimated audience of 10,768,319 people in United States.

#338among Brand in United States#331in Business & Career

The average Navy Federal Credit Union fan in United States is 45.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Credit union, America First Credit Union, Bank of America, with strongest over-indexing on Credit union (6.89× the country average).

Demographically, the Navy Federal Credit Union audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Navy Federal Credit Union fan in United States is balanced, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Credit union.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Navy Federal Credit Union profile in United States.

Audience size
10.8M
in United States
Gender
47.5%♀
52.5% male
Age
45.6
average years
Country rank
#3331
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Navy Federal Credit Union

47.5% are female, 52.5% are male, average age 45.6.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Navy Federal Credit Union audience in United States
MetricValue
Female47.5%
Male52.5%
Average age45.6
Estimated audience size10,768,319
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Navy Federal Credit Union audience in United States
Age bracketShare%
16-199%
20-2915%
30-3917%
40-4920%
50+40%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Navy Federal Credit Union audience comes from United States.

Worldwide audience distribution share by country for Navy Federal Credit Union
CountryShare
United States96.4%
Japan0.6%
Guam0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Navy Federal Credit Union audience in United States is strongest.

Fig. 05

Top regions by affinity

Navy Federal Credit Union customers by region in United States
#RegionReachAffinity×
01Virginia~1M4.43×
02Maryland~600K3.66×
03Hawaii~100K2.81×
04Georgia~800K2.52×
05South Carolina~400K2.46×
06Washington, District of Columbia~70K2.38×
07Florida~1.5M2.35×
08North Carolina~700K2.23×
09Nevada~200K1.96×
10Texas~1.5M1.81×
11Mississippi~100K1.61×
12Alabama~200K1.38×
13Arizona~300K1.31×
14Louisiana~200K1.16×
15Colorado~200K1.12×
16Washington~200K1.10×
17California~1M1.08×
18Tennessee~200K1.04×
19Oklahoma~100K1.02×
20New Mexico~50K0.93×
21Missouri~100K0.89×
22Delaware~20K0.82×
23West Virginia~30K0.68×
24Pennsylvania~200K0.65×
25Alaska~10K0.58×
26Kentucky~70K0.56×
27Arkansas~50K0.55×
28Kansas~40K0.55×
29Connecticut~50K0.54×
30New Jersey~100K0.53×
31Nebraska~30K0.51×
32Illinois~200K0.50×
33Rhode Island~20K0.50×
34Ohio~100K0.42×
35Wyoming~6K0.42×
36Michigan~100K0.38×
37Maine~10K0.37×
38Montana~10K0.34×
39New Hampshire~10K0.33×
40New York~200K0.32×
41Idaho~20K0.32×
42Indiana~60K0.31×
43South Dakota~7K0.31×
44North Dakota~7K0.31×
45Oregon~30K0.28×
46Utah~20K0.26×
47Massachusetts~50K0.25×
48Wisconsin~40K0.25×
49Iowa~20K0.23×
50Minnesota~30K0.20×
Fig. 06

Affinity by region

Affinity by region — Navy Federal Credit Union, United States
0.20×1.00×4.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Navy Federal Credit Union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Navy Federal Credit Union audience
#·InterestCategoryAffinity×
01Alliant Credit UnionBusiness & Career21.73×
02America First Credit UnionBusiness & Career18.00×
03Vietnam Veterans MemorialTravel & Leisure9.51×
04Credit unionBusiness & Career6.89×
05Veterans DayPolitics & Society4.43×
06Credit historyBusiness & Career3.87×
07CitibankBusiness & Career3.73×
08War filmMovies & TV3.73×
09Virtual channelMovies & TV2.87×
10Bank of AmericaBusiness & Career2.74×
11StockBusiness & Career2.65×
12Capital OneBusiness & Career2.55×
13LoanBusiness & Career2.21×
14Wells FargoBusiness & Career2.00×
15Credit cardsBusiness & Career1.86×
16Indeed.comBusiness & Career1.85×
17PriceShopping1.79×
18T-MobileTechnology & Electronics1.78×
19United States Postal ServiceBusiness & Career1.66×
20SUVsCars & Mobility1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Navy Federal Credit Union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Navy Federal Credit Union audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.62×
Need for SecurityCONSERVATISM1.55×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Navy Federal Credit Union audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.89×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Navy Federal Credit Union's target market in United States?

Navy Federal Credit Union's target market in United States covers an estimated 10,768,319 people, concentrated in Florida and Texas.

02

What is the gender split and age of Navy Federal Credit Union customers?

47.5% of the Navy Federal Credit Union audience are female, 52.5% are male, with an average age of 45.6 years.

03

Which brands do Navy Federal Credit Union fans like most?

Navy Federal Credit Union fans show strongest brand affinity for Credit union (6.89×), America First Credit Union (18×), and Bank of America (2.74×) over the country average.

04

Where do Navy Federal Credit Union fans live in United States?

Navy Federal Credit Union fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Navy Federal Credit Union fans also like?

Beyond Navy Federal Credit Union itself, the audience over-indexes on America First Credit Union (18×), Bank of America (2.74×), Capital One (2.55×), and Virtual channel (2.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Navy Federal Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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