Navy Federal Credit Union Audience in United States

Navy Federal Credit Union logo

Navy Federal Credit Union has an estimated audience of 10,226,104 people in United States. 47.5% are female, 52.5% are male, average age 45.6. Top regions: Florida, Texas, California. Top brand affinities: Craigslist, Chase (bank), Credit union, America First Credit Union, Bank of America.

The average Navy Federal Credit Union fan in United States is 45.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Craigslist, Chase (bank), Credit union, with strongest over-indexing on Craigslist (4.52× the country average). Demographically, the Navy Federal Credit Union audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Navy Federal Credit Union fans

Demographic split for Navy Federal Credit Union audience in United States
MetricValue
Female47.5%
Male52.5%
Average age45.6
Estimated audience size10,226,104

Audience persona

The typical Navy Federal Credit Union fan in United States is balanced, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Craigslist.

Top regions in United States

Top regions ranked by reach for Navy Federal Credit Union in United States
RegionReachAffinity
Florida1,722,6462.49×
Texas1,547,8241.76×
California1,170,8291.04×
Virginia975,0243.91×
Georgia772,7382.45×
North Carolina749,5742.44×
Maryland582,9643.32×
South Carolina403,1372.62×
Pennsylvania236,0110.69×
Washington225,6821.1×
Arizona221,7041.06×
Alabama218,2671.53×
New York216,0240.38×
Tennessee200,6540.98×
Illinois185,5350.54×
Colorado171,4771.06×
Nevada169,7051.72×
Louisiana156,3221.19×
New Jersey149,6690.58×
Ohio146,4790.46×
Missouri144,5420.88×
Mississippi129,3211.53×
Oklahoma129,2081.14×
Hawaii108,8662.48×
Michigan102,3000.38×
Kentucky77,6650.61×
Indiana66,9330.36×
Washington, District of Columbia64,6012.1×
Massachusetts59,0360.29×
Connecticut58,1580.57×
Arkansas50,4680.6×
Kansas47,5450.59×
New Mexico46,2110.9×
Wisconsin41,9940.27×
Oregon37,0410.32×
Minnesota33,1910.23×
West Virginia30,8840.65×
Nebraska27,6870.54×
Utah27,2410.3×
Delaware25,1750.89×
Iowa21,0640.25×
Rhode Island18,2020.56×
Idaho17,9570.35×
Maine14,5530.4×
New Hampshire14,0120.35×
Alaska13,2410.61×
Montana9,4750.33×
South Dakota6,6680.28×
Wyoming6,1690.41×
North Dakota5,6420.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Navy Federal Credit Union audience
BrandAffinityCategory
Craigslist4.52×Shopping
Chase (bank)4.68×Business & Career
Credit union6.89×Business & Career
America First Credit Union18×Business & Career
Bank of America2.74×Business & Career
Capital One2.55×Business & Career
Virtual channel2.87×Movies & TV
Wells Fargo2×Business & Career
Stock2.65×Business & Career
Alliant Credit Union21.73×Business & Career
Citibank3.73×Business & Career
Credit cards1.86×Business & Career
Price1.79×Shopping
T-Mobile1.78×Technology & Electronics
Indeed.com1.85×Business & Career
LinkedIn1.64×Internet & Social Media
Veterans Day4.43×Politics & Society
Credit history3.87×Business & Career
Loan2.21×Business & Career
Vietnam Veterans Memorial9.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Navy Federal Credit Union audience
TraitClusterScore
PatriotismCONSERVATISM3.53
Risk AppetiteTHRILL2.36
Family OrientationCONSERVATISM1.74
Career OrientationPOWER1.73
Luxury OrientationPREMIUM1.68
Need for SecurityCONSERVATISM1.58

Worldwide distribution

Worldwide audience distribution share by country for Navy Federal Credit Union
CountryShare
United States96.3%
Japan0.7%
Guam0.3%

See Navy Federal Credit Union audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Navy Federal Credit Union have in United States?

Navy Federal Credit Union has an estimated audience of 10,226,104 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Navy Federal Credit Union fans?

47.5% of Navy Federal Credit Union fans are female, 52.5% are male, with an average age of 45.6 years.

Which brands do Navy Federal Credit Union fans like most?

Navy Federal Credit Union fans show strongest brand affinity for Craigslist (4.52×), Chase (bank) (4.68×), and Credit union (6.89×) over the country average.

Where do Navy Federal Credit Union fans live in United States?

Navy Federal Credit Union fans in United States are most concentrated in Florida (reach 1,722,646), Texas (reach 1,547,824), and California (reach 1,170,829). These three regions account for the largest share of the active audience.

What other brands do Navy Federal Credit Union fans also like?

Beyond Navy Federal Credit Union itself, the audience over-indexes on Chase (bank) (4.68×), Credit union (6.89×), America First Credit Union (18×), and Bank of America (2.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Navy Federal Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.